TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    emfluence Marketing Platform

    Score10 out of 10
    Mid-Size Companies (51-1,000 employees)
    The emfluence Marketing Platform is a marketing automation platform featuring drag-and-drop email editors and automated campaign builders, simple social media scheduling, manageable landing pages, workflow management, analytics, website tracking, surveys, and modals. The platform works for B2B and B2C marketers, marketing agencies, and CRM providers. The product supports CRM integrations and an open API for custom integrations. emfluence offers digital marketing consulting…

    $1,000

    per month

    Pricing
    emfluence Marketing Platform
    Editions & Modules
    Up to 30,000 Active Emails
    $1,000
    per month
    Up to 150,000 Active Emails
    $2,000
    per month
    Up to 500,000 Active Emails
    $4,100
    per month
    More than 1,000,000 Active Emails
    Custom
    per month
    Offerings
    Pricing Offerings
    emfluence Marketing Platform
    Free Trial
    Yes
    Free/Freemium Version
    No
    Premium Consulting/Integration Services
    Yes
    Entry-level Setup Fee$3,100 one-time fee per installation
    Additional DetailsThe emfluence Marketing Platform offers month-to-month pricing that’s based on the number of contacts added, with no restrictions on how many emails are sent each month or by which features are used.
    More Pricing Information
    Community Pulse
    emfluence Marketing Platform
    Considered Both Products
    emfluence Digital Marketing
    Chose emfluence Marketing Platform
    Emfluence offers more marketing automation features - instead of just email marketing and data optimization.
    Incentivized
    Chose emfluence Marketing Platform
    It definitely does a better job for what we are doing for client than ClickDimensions, but Salesfusion is a platform that we ideally would like to use for all of our clients due to it's customization.
    Incentivized
    Chose emfluence Marketing Platform
    We have used Constant Contact and with the issues we had with them lead us to turn to emfluence 8 years ago. The emfluence platform is easier to use, and we like that they are a Kansas City based company. We are able to visit their staff at the office and they have come to …
    Incentivized
    Chose emfluence Marketing Platform
    They were the only company that could solve our specific problems. When we looked at larger companies like Constant Contact, they weren't as capable at handling our specific needs for a reasonable price. Some companies need to charge us programming hours. Bigger companies …
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    Features
    emfluence Marketing Platform
    Email & Online Marketing
    Comparison of Email & Online Marketing features of emfluence Marketing Platform
    Feature
    emfluence Marketing Platform
    8.4
    6 Ratings
    10% above category average
    WYSIWYG email editor9.16 Ratings
    Dynamic content8.66 Ratings
    Ability to test dynamic content8.26 Ratings
    Landing pages8.24 Ratings
    A/B testing8.25 Ratings
    Mobile optimization7.75 Ratings
    Email deliverability reporting9.16 Ratings
    List management8.26 Ratings
    Triggered drip sequences8.24 Ratings
    Lead Management
    Comparison of Lead Management features of emfluence Marketing Platform
    Feature
    emfluence Marketing Platform
    8.1
    5 Ratings
    4% above category average
    Lead nurturing automation9.15 Ratings
    Lead scoring and grading7.74 Ratings
    Data quality management8.24 Ratings
    Automated sales alerts and tasks7.33 Ratings
    Campaign Management
    Comparison of Campaign Management features of emfluence Marketing Platform
    Feature
    emfluence Marketing Platform
    8.4
    3 Ratings
    13% above category average
    Calendaring8.23 Ratings
    Event/webinar marketing8.63 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of emfluence Marketing Platform
    Feature
    emfluence Marketing Platform
    8.4
    3 Ratings
    11% above category average
    Social sharing and campaigns8.23 Ratings
    Social profile integration8.63 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of emfluence Marketing Platform
    Feature
    emfluence Marketing Platform
    6.7
    6 Ratings
    9% below category average
    Dashboards9.16 Ratings
    Standard reports7.26 Ratings
    Custom reports3.76 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of emfluence Marketing Platform
    Feature
    emfluence Marketing Platform
    8.2
    5 Ratings
    9% above category average
    API8.63 Ratings
    Role-based workflow & approvals8.63 Ratings
    Customizability8.25 Ratings
    Integration with Salesforce.com7.22 Ratings
    Integration with Microsoft Dynamics CRM8.22 Ratings
    Best Alternatives
    emfluence Marketing Platform
    Small Businesses
    Vbout
    Score9.9 out of 10
    Medium-sized Companies
    Bloomreach - The Agentic Platform for Personalization
    Score8.4 out of 10
    Enterprises
    Iterable
    Score8.7 out of 10
    All AlternativesView all alternatives
    User Ratings
    emfluence Marketing Platform
    Likelihood to Recommend
    9.1
    (6 ratings)
    User Testimonials
    emfluence Marketing Platform
    Likelihood to Recommend
    emfluence Digital Marketing
    The reporting feature is not as detailed as we require for our documentation, so we have to organize the results into charts and graphs. For every other component of our social media and digital marketing, emfluence checks all of the boxes.
    Incentivized
    Read full review
    Pros
    emfluence Digital Marketing
    • Custom landing pages to dive deeper into campaigns and track results
    • Responsive customer service with any problems we come by
    • A/B testing
    Incentivized
    Read full review
    Cons
    emfluence Digital Marketing
    • I do have issues sometimes when making a website popup. I specify certain measurements of my popup yet when it shows up on my website, the graphic doesn't adjust and I have a bunch of white space. But that could also be my website.
    • When adding a new contact into the contact section, once you hit save, the contact information stays on the screen instead of an empty contact profile so you can immediately add the next person.
    • Sometimes when I update a template, The unsubscribe link will link to my email address instead of the person the email is being sent to.
    Incentivized
    Read full review
    Alternatives Considered
    emfluence Digital Marketing
    They were the only company that could solve our specific problems. When we looked at larger companies like Constant Contact, they weren't as capable at handling our specific needs for a reasonable price. Some companies need to charge us programming hours. Bigger companies couldn't help our issue. emfluence is more flexible.
    Incentivized
    Read full review
    Return on Investment
    emfluence Digital Marketing
    • It's allowed for us to generate more traffic to our client's websites.
    • It's allowed for us to generate more leads from email marketing through emfluence.
    • Visual click maps, more customized dashboard and email templates, and a deeper dive in data would help further business objectives.
    Incentivized
    Read full review
    ScreenShots

    emfluence Marketing Platform Screenshots

    Screenshot of search perimeters and contact characteristics using the Dynamic Marketing Group Query Builder.Screenshot of Google Analytics, used to measure the success of email and social media alongside spikes in website traffic. Granular reports can be scheduled for an overview of surveys, landing pages, forms, social posts, emails, and list growth.Screenshot of the drag-and-drop Workflow Canvas visual interface used to create automated marketing campaigns, plus send contacts from a single group into branches based on email views, clicks, or custom queries.Screenshot of the interface to build branching into automated workflows based on opens, clicks, or custom decisions (based on custom or out-of-the-box contact fields, dates, and more).Screenshot of a schedule with a month's worth of social media and email, built using the drag and drop marketing calendar.Screenshot of custom email templates, which can be reused or rebuilt with a drag and drop editor.