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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    SAP Emarsys

    Score4.8 out of 10
    N/AEmarsys is a customer engagement platform that allows users to automate personalized campaigns across channels, based on each individual consumer’s behavior. The suite's capabilities include marketing automation, email marketing, customer engagement, customer intelligence and predictive recommendations. Emarsys is now part of SAP, since the December 2020 acquisition.N/A

    Sugar Market

    Score2.1 out of 10
    Mid-Size Companies (51-1,000 employees)
    Sugar Market (formerly Salesfusion) is a marketing automation solution built to work for the user. With a curated toolset that includes intuitive campaign builders, automations and reporting, the vendor says they focus on what matters most to marketers -- streamlining campaign creation, understanding engagement, improving conversion, and driving more revenue. Salesfusion was acquired by SugarCRM May 2019.

    $750

    per month

    Pricing
    SAP EmarsysSugar Market
    Editions & Modules
    No answers on this topic
    Core
    $1,000
    Database size
    Offerings
    Pricing Offerings
    SAP EmarsysSugar Market
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeRequiredRequired
    Additional DetailsPrices listed are monthly subscription rates. Our packages include live support and training. Additional charges apply for contact databases above 10k, dedicated IPs, CRM integration and sandboxes. Please complete the form on our site to request a quote based on your specific needs.
    More Pricing Information
    Community Pulse
    SAP EmarsysSugar Market
    Considered Both Products
    SAP
    No answer on this topic
    SugarCRM
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    5 Answers
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    100%
    Happy with the feature set
    5 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    SAP EmarsysSugar Market
    Email & Online Marketing
    Comparison of Email & Online Marketing features of SAP Emarsys and Sugar Market
    Feature
    SAP Emarsys
    6.5
    8 Ratings
    15% below category average
    Sugar Market
    4.4
    4 Ratings
    53% below category average
    WYSIWYG email editor7.36 Ratings3.03 Ratings
    Dynamic content8.06 Ratings5.03 Ratings
    Ability to test dynamic content4.07 Ratings4.02 Ratings
    Landing pages8.03 Ratings6.03 Ratings
    A/B testing7.07 Ratings4.03 Ratings
    Mobile optimization6.07 Ratings1.03 Ratings
    Email deliverability reporting6.38 Ratings7.04 Ratings
    List management4.38 Ratings4.04 Ratings
    Triggered drip sequences7.75 Ratings6.03 Ratings
    Lead Management
    Comparison of Lead Management features of SAP Emarsys and Sugar Market
    Feature
    SAP Emarsys
    6.5
    5 Ratings
    18% below category average
    Sugar Market
    5.3
    4 Ratings
    38% below category average
    Lead nurturing automation6.05 Ratings6.04 Ratings
    Lead scoring and grading7.04 Ratings4.04 Ratings
    Data quality management00 Ratings5.04 Ratings
    Automated sales alerts and tasks00 Ratings6.03 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of SAP Emarsys and Sugar Market
    Feature
    SAP Emarsys
    6.9
    8 Ratings
    6% below category average
    Sugar Market
    2.3
    4 Ratings
    104% below category average
    Dashboards7.78 Ratings5.04 Ratings
    Standard reports7.08 Ratings1.04 Ratings
    Custom reports6.07 Ratings1.04 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of SAP Emarsys and Sugar Market
    Feature
    SAP Emarsys
    7.0
    7 Ratings
    6% below category average
    Sugar Market
    4.8
    4 Ratings
    43% below category average
    API7.07 Ratings5.02 Ratings
    Role-based workflow & approvals6.04 Ratings6.02 Ratings
    Customizability6.07 Ratings3.02 Ratings
    Integration with Salesforce.com7.04 Ratings9.22 Ratings
    Integration with Microsoft Dynamics CRM9.02 Ratings1.01 Ratings
    Campaign Management
    Comparison of Campaign Management features of SAP Emarsys and Sugar Market
    Feature
    SAP Emarsys
    -
    Ratings
    Sugar Market
    6.5
    3 Ratings
    13% below category average
    Calendaring00 Ratings6.03 Ratings
    Event/webinar marketing00 Ratings7.02 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of SAP Emarsys and Sugar Market
    Feature
    SAP Emarsys
    -
    Ratings
    Sugar Market
    8.2
    1 Ratings
    9% above category average
    Social sharing and campaigns00 Ratings8.21 Ratings
    User Ratings
    SAP EmarsysSugar Market
    Likelihood to Recommend
    7.7
    (10 ratings)
    3.0
    (7 ratings)
    Likelihood to Renew
    9.9
    (2 ratings)
    10.0
    (3 ratings)
    Support Rating
    -
    (0 ratings)
    8.2
    (1 ratings)
    Ease of integration
    5.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    SAP EmarsysSugar Market
    Likelihood to Recommend
    SAP
    Emarsys is well suited for any company with an established list of contacts and an interest in email marketing. It's easy to manage, scalable, and has plenty of customization features to make your emails your own. If you're ever stuck, the responsive customer service team will help you out. I recommend Emarsys for medium to large size companies.
    Incentivized
    Read full review
    SugarCRM
    Salesfusion is a marketing automation platform more appropriate for small companies considering the limited functionalities are limited. The email builder tool is easy to use and ideal for someone with no coding knowledge
    Incentivized
    Read full review
    Pros
    SAP
    • It has the ability to reach maximum market chains.
    • It helps to keep our customer’s data confidential in any means.
    • It encourages one-to-one customer engagement which has helped us developing more trust in our customers.
    • It is targeting the required and interested audience for the organization.
    Incentivized
    Read full review
    SugarCRM
    • It was easy to navigate.
    • I liked that I could click on a link to email a potential client and that it would track/link that email back to the Salesfusion profile.
    • I liked the reporting features so that I could see exactly how many cold calls resulted in appointments, with whom I last left voicemail or need to follow up with.
    Incentivized
    Read full review
    Cons
    SAP
    • The email and content builder is significantly worse than other email marketing platforms I've used
    • Emails campaigns cannot be used in more than one automation flow
    • Amount of emails collected and being sent for smart insight are inaccurate
    • I've rarely completed a task without some type of user interface error
    • Customer service mostly directs you to help center on website
    • You have to pay extra for training
    • You have to pay extra for reporting in which the system cannot provide
    • Lengthy contract with a high price tag
    Read full review
    SugarCRM
    • The user interface is somewhat cumbersome and not intuitive at times.
    • Additional user education available through downloads for existing customers rather than scheduled webinars would be helpful.
    • Custom reporting is complicated to set up.
    Incentivized
    Read full review
    Likelihood to Renew
    SAP
    We have no intention of changing Emarsys
    Incentivized
    Read full review
    SugarCRM
    We've been very happy with SalesFusion since day 1. We've also created a new website during the time period that we've had SF and everything carried over great to our new website!
    Read full review
    Support Rating
    SAP
    No answers on this topic
    SugarCRM
    The support team has always been helpful, friendly, prompt and knowledgeable. They follow-up on all my tickets promptly and when needed are available for screen sharing to illustrate solutions for more complex problems. The support department at Salesfusion is one of my favorite things about the platform.
    Incentivized
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    Alternatives Considered
    SAP
    Emarsys is the email specialist service giver for our whole association. We use it to send custom and mass messages to our clients across three distinct business divisions. Email advertising is one of our greatest income driving channels due to focusing on limitations from deals regions. We can arrive at our clients through email with pertinent data and advancements, all driving income for the business. I have not used any other product marketing automation services.
    Incentivized
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    SugarCRM
    I was using Net-Results and it seemed more geared for an experienced marketer who was familiar with HTML and didn't need as much training. I found the system frustrating and didn't have much success when I called in for training. I was brand new to automation marketing and needed more hand-holding than Net-Results was able to provide
    Read full review
    Return on Investment
    SAP
    • From proficient and fast information assortment and converging to changing crude data into significant experiences, Emarsys gives you an answer that allows you to associate with your clients at an extremely close to home level and utilize that to additionally develop your business.
    • Reliable and giving cost effective services.
    Incentivized
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    SugarCRM
    • Increased employee efficiency
    • Better customer service
    • The ability to send email campaigns from a specific user and not "from" the organization title. We use this funcationality a lot and it was not available with other software so this is huge.
    Read full review
    ScreenShots