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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    SAP Emarsys

    Score4.8 out of 10
    N/AEmarsys is a customer engagement platform that allows users to automate personalized campaigns across channels, based on each individual consumer’s behavior. The suite's capabilities include marketing automation, email marketing, customer engagement, customer intelligence and predictive recommendations. Emarsys is now part of SAP, since the December 2020 acquisition.N/A
    Pricing
    SAP Emarsys
    Editions & Modules
    No answers on this topic
    Offerings
    Pricing Offerings
    SAP Emarsys
    Free Trial
    No
    Free/Freemium Version
    No
    Premium Consulting/Integration Services
    Yes
    Entry-level Setup FeeRequired
    Additional Details—
    More Pricing Information
    Community Pulse
    SAP Emarsys
    Considered Both Products
    SAP
    Chose SAP Emarsys
    Emarsys offered a way more flexible and modern user interface. Furthermore, the management of email campaigns seemed smoother, and simpler - which is essential concerning our rather small team size. Integration of automation programs using our product catalog was also crucial, …
    Incentivized
    Chose SAP Emarsys
    Emarsys stacks up well against other email marketing platforms I've used. It doesn't particularly excel in any area, so it isn't heads and shoulders above other options, but it's solid in all areas. If you're looking for a safe option without too much dynamic content or …
    Incentivized
    Chose SAP Emarsys
    These two products, Mailchimp and Constant Contact, were our very first experiences. However, we were highly unhappy with how they worked. With Emarsys, we can send messages to the audience at a mass level. Email advertising is one of our most favoruite features in Emarsys and …
    Incentivized
    Chose SAP Emarsys
    Emarsys is the email specialist service giver for our whole association. We use it to send custom and mass messages to our clients across three distinct business divisions. Email advertising is one of our greatest income driving channels due to focusing on limitations from …
    Incentivized
    Chose SAP Emarsys
    Emarsys is a much more robust platform than Constant Contact and Mailchimp. The CRM functionality, storage space for contact data, customization, etc. are all features that are limited in other email software programs.

    HubSpot is not only marketed as an ESP. They are a more …
    Incentivized
    Chose SAP Emarsys
    Emarsys under performs on every possible level. In my first 6 weeks using the system I had 4 ongoing support tickets with system malfunctions. Learning this platform for take a lot of time that is not required by other platforms.

    They need to seriously improve the email …
    Incentivized
    Chose SAP Emarsys
    Emarsys is more intuitive and easier to use than Adestra. Its customer personalisations and segmentation capabilities are stronger.
    Incentivized
    Chose SAP Emarsys
    We have two branches, one in New York and one in Turkey. At first we were searching for a company which can provide service in both countries but there was no company had branches in both locations. Emarsys pointed their USA references working with European accounts and they …
    Incentivized
    Chose SAP Emarsys
    Emarsys competes very well with its competitors
    Key User Insights
    Would buy again
    100%
    Would buy again
    5 Answers
    Delivers good value for the price
    No answers on this topic
    Happy with the feature set
    100%
    Happy with the feature set
    5 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    Features
    SAP Emarsys
    Email & Online Marketing
    Comparison of Email & Online Marketing features of SAP Emarsys
    Feature
    SAP Emarsys
    6.5
    8 Ratings
    15% below category average
    WYSIWYG email editor7.36 Ratings
    Dynamic content8.06 Ratings
    Ability to test dynamic content4.07 Ratings
    Landing pages8.03 Ratings
    A/B testing7.07 Ratings
    Mobile optimization6.07 Ratings
    Email deliverability reporting6.38 Ratings
    List management4.38 Ratings
    Triggered drip sequences7.75 Ratings
    Lead Management
    Comparison of Lead Management features of SAP Emarsys
    Feature
    SAP Emarsys
    6.5
    5 Ratings
    18% below category average
    Lead nurturing automation6.05 Ratings
    Lead scoring and grading7.04 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of SAP Emarsys
    Feature
    SAP Emarsys
    6.9
    8 Ratings
    6% below category average
    Dashboards7.78 Ratings
    Standard reports7.08 Ratings
    Custom reports6.07 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of SAP Emarsys
    Feature
    SAP Emarsys
    7.0
    7 Ratings
    6% below category average
    API7.07 Ratings
    Role-based workflow & approvals6.04 Ratings
    Customizability6.07 Ratings
    Integration with Salesforce.com7.04 Ratings
    Integration with Microsoft Dynamics CRM9.02 Ratings
    Best Alternatives
    SAP Emarsys
    Small Businesses
    Vbout
    Score9.9 out of 10
    Medium-sized Companies
    Bloomreach - The Agentic Platform for Personalization
    Score8.4 out of 10
    Enterprises
    Iterable
    Score8.7 out of 10
    All AlternativesView all alternatives
    User Ratings
    SAP Emarsys
    Likelihood to Recommend
    7.7
    (10 ratings)
    Likelihood to Renew
    9.9
    (2 ratings)
    Ease of integration
    5.0
    (1 ratings)
    User Testimonials
    SAP Emarsys
    Likelihood to Recommend
    SAP
    Emarsys is well suited for any company with an established list of contacts and an interest in email marketing. It's easy to manage, scalable, and has plenty of customization features to make your emails your own. If you're ever stuck, the responsive customer service team will help you out. I recommend Emarsys for medium to large size companies.
    Incentivized
    Read full review
    Pros
    SAP
    • It has the ability to reach maximum market chains.
    • It helps to keep our customer’s data confidential in any means.
    • It encourages one-to-one customer engagement which has helped us developing more trust in our customers.
    • It is targeting the required and interested audience for the organization.
    Incentivized
    Read full review
    Cons
    SAP
    • The email and content builder is significantly worse than other email marketing platforms I've used
    • Emails campaigns cannot be used in more than one automation flow
    • Amount of emails collected and being sent for smart insight are inaccurate
    • I've rarely completed a task without some type of user interface error
    • Customer service mostly directs you to help center on website
    • You have to pay extra for training
    • You have to pay extra for reporting in which the system cannot provide
    • Lengthy contract with a high price tag
    Read full review
    Likelihood to Renew
    SAP
    We have no intention of changing Emarsys
    Incentivized
    Read full review
    Alternatives Considered
    SAP
    Emarsys is the email specialist service giver for our whole association. We use it to send custom and mass messages to our clients across three distinct business divisions. Email advertising is one of our greatest income driving channels due to focusing on limitations from deals regions. We can arrive at our clients through email with pertinent data and advancements, all driving income for the business. I have not used any other product marketing automation services.
    Incentivized
    Read full review
    Return on Investment
    SAP
    • From proficient and fast information assortment and converging to changing crude data into significant experiences, Emarsys gives you an answer that allows you to associate with your clients at an extremely close to home level and utilize that to additionally develop your business.
    • Reliable and giving cost effective services.
    Incentivized
    Read full review
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