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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    SAP Emarsys

    Score4.8 out of 10
    N/AEmarsys is a customer engagement platform that allows users to automate personalized campaigns across channels, based on each individual consumer’s behavior. The suite's capabilities include marketing automation, email marketing, customer engagement, customer intelligence and predictive recommendations. Emarsys is now part of SAP, since the December 2020 acquisition.N/A

    OutboundEngine

    Score8.5 out of 10
    N/AOutboundEngine provides a hands-off way for small business owners to market and grow their business. The product aims to provide small businesses with what big companies have achieved with marketing automation. The service aims to help users keep in touch with clients and prospects with professionally designed, branded campaigns. Benefits include: driving engagement, surfacing warm leads from current contacts, generating referrals and repeat business from their existing contacts, social…

    $199

    per user

    Pricing
    SAP EmarsysOutboundEngine
    Editions & Modules
    No answers on this topic
    Essential
    $199
    per user
    Value
    $299
    per user
    Premium
    $499
    per user
    Offerings
    Pricing Offerings
    SAP EmarsysOutboundEngine
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeRequired$99 per user
    Additional Details—More information is available on the vendor's website.
    More Pricing Information
    Community Pulse
    SAP EmarsysOutboundEngine
    Considered Both Products
    SAP
    No answer on this topic
    Elm Street Technology
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    5 Answers
    75%
    Would buy again
    41 Answers
    Delivers good value for the price
    No answers on this topic
    74%
    Delivers good value for the price
    37 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    5 Answers
    75%
    Happy with the feature set
    41 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    67%
    Lived up to sales and marketing promises
    36 Answers
    Implementation went as expected
    No answers on this topic
    84%
    Implementation went as expected
    46 Answers
    Features
    SAP EmarsysOutboundEngine
    Email & Online Marketing
    Comparison of Email & Online Marketing features of SAP Emarsys and OutboundEngine
    Feature
    SAP Emarsys
    6.5
    8 Ratings
    15% below category average
    OutboundEngine
    8.1
    49 Ratings
    9% above category average
    WYSIWYG email editor7.36 Ratings00 Ratings
    Dynamic content8.06 Ratings00 Ratings
    Ability to test dynamic content4.07 Ratings00 Ratings
    Landing pages8.03 Ratings00 Ratings
    A/B testing7.07 Ratings00 Ratings
    Mobile optimization6.07 Ratings8.643 Ratings
    Email deliverability reporting6.38 Ratings7.649 Ratings
    List management4.38 Ratings7.943 Ratings
    Triggered drip sequences7.75 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of SAP Emarsys and OutboundEngine
    Feature
    SAP Emarsys
    6.5
    5 Ratings
    18% below category average
    OutboundEngine
    5.3
    38 Ratings
    24% below category average
    Lead nurturing automation6.05 Ratings00 Ratings
    Lead scoring and grading7.04 Ratings00 Ratings
    Automated sales alerts and tasks00 Ratings5.338 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of SAP Emarsys and OutboundEngine
    Feature
    SAP Emarsys
    6.9
    8 Ratings
    6% below category average
    OutboundEngine
    -
    Ratings
    Dashboards7.78 Ratings00 Ratings
    Standard reports7.08 Ratings00 Ratings
    Custom reports6.07 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of SAP Emarsys and OutboundEngine
    Feature
    SAP Emarsys
    7.0
    7 Ratings
    6% below category average
    OutboundEngine
    -
    Ratings
    API7.07 Ratings00 Ratings
    Role-based workflow & approvals6.04 Ratings00 Ratings
    Customizability6.07 Ratings00 Ratings
    Integration with Salesforce.com7.04 Ratings00 Ratings
    Integration with Microsoft Dynamics CRM9.02 Ratings00 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of SAP Emarsys and OutboundEngine
    Feature
    SAP Emarsys
    -
    Ratings
    OutboundEngine
    7.8
    47 Ratings
    17% above category average
    Social sharing and campaigns00 Ratings7.847 Ratings
    Best Alternatives
    SAP EmarsysOutboundEngine
    Small Businesses
    Vbout
    Score9.9 out of 10
    monday marketer
    Score8.5 out of 10
    Medium-sized Companies
    Bloomreach - The Agentic Platform for Personalization
    Score8.4 out of 10
    LocaliQ
    Score9 out of 10
    Enterprises
    Iterable
    Score8.7 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    SAP EmarsysOutboundEngine
    Likelihood to Recommend
    7.7
    (10 ratings)
    8.3
    (60 ratings)
    Likelihood to Renew
    9.9
    (2 ratings)
    7.0
    (2 ratings)
    Usability
    -
    (0 ratings)
    6.4
    (6 ratings)
    Availability
    -
    (0 ratings)
    8.8
    (27 ratings)
    Support Rating
    -
    (0 ratings)
    7.9
    (24 ratings)
    Ease of integration
    5.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    SAP EmarsysOutboundEngine
    Likelihood to Recommend
    SAP
    Emarsys is well suited for any company with an established list of contacts and an interest in email marketing. It's easy to manage, scalable, and has plenty of customization features to make your emails your own. If you're ever stuck, the responsive customer service team will help you out. I recommend Emarsys for medium to large size companies.
    Incentivized
    Read full review
    Elm Street Technology
    OutboundEngine does a referral campaign and I've been able to close a couple of deals based on getting in touch with people who engage with this campaign and state they could use my services in the next 6 months. This is a great follow up tool for those you may or may not know are going to be needing your services.
    Incentivized
    Read full review
    Pros
    SAP
    • It has the ability to reach maximum market chains.
    • It helps to keep our customer’s data confidential in any means.
    • It encourages one-to-one customer engagement which has helped us developing more trust in our customers.
    • It is targeting the required and interested audience for the organization.
    Incentivized
    Read full review
    Elm Street Technology
    • The content that they generate to send to our clients is relevant and the clients want to engage with us. It makes us appear more professional and consistent, even though we are a smaller company.
    • It helps us stay in touch with clients and helps us stay top of mind. We are able to generate more new business leads if we are in consistent contact with current, former, and potential clients.
    • Their customer service and support is outstanding. All my questions were answered and I went into the program feeling confident and knowledgeable.
    Read full review
    Cons
    SAP
    • The email and content builder is significantly worse than other email marketing platforms I've used
    • Emails campaigns cannot be used in more than one automation flow
    • Amount of emails collected and being sent for smart insight are inaccurate
    • I've rarely completed a task without some type of user interface error
    • Customer service mostly directs you to help center on website
    • You have to pay extra for training
    • You have to pay extra for reporting in which the system cannot provide
    • Lengthy contract with a high price tag
    Read full review
    Elm Street Technology
    • I do not like the use of drawings to attract new customers, and they have ignored my requests to eliminate that for my personal emails.
    • I do not like it when a competitor in my immediate market has the same posts. It cheapens the service or makes it appear that I am simply sharing another's post.
    Incentivized
    Read full review
    Likelihood to Renew
    SAP
    We have no intention of changing Emarsys
    Incentivized
    Read full review
    Elm Street Technology
    The biggest issue is poor ROI. The second biggest issue is rigid customer service process, lack of a sense of urgency, and inability to reach out to upper management with issues.
    Read full review
    Usability
    SAP
    No answers on this topic
    Elm Street Technology
    Overall, OutboundEngine is very user friendly. It is simple to set up and explore, and if there are any issues or questions, the customer service team and account managers are always available to help. They are very knowledgeable and were able to explain everything in detail to me. The program is easy to navigate and helps me stay organized, and an uncomplicated and straightforward solution was exactly what I was looking for
    Read full review
    Reliability and Availability
    SAP
    No answers on this topic
    Elm Street Technology
    I haven't had to contact Outbound Engine because I haven't had any application errors or unplanned outages. I basically have had such a trouble free experience with them that I haven't had to call. Everything is automated and I get a notice to review every isse. I suppose if I personalized the newsletter a bit more and added some of my own articles, I would need to contact them, (which I should really start to do) but so far things have been so on point, I haven't felt the need.
    Incentivized
    Read full review
    Support Rating
    SAP
    No answers on this topic
    Elm Street Technology
    The customer service was excellent! Everyone I spoke to was kind and knowledgeable. My account manager was easily reachable. Setup of the OutboundEngine program was explained really thoroughly, and we knew how we could best use the product to meet the needs of our clients and get our online and social media presence off the ground.
    Read full review
    Alternatives Considered
    SAP
    Emarsys is the email specialist service giver for our whole association. We use it to send custom and mass messages to our clients across three distinct business divisions. Email advertising is one of our greatest income driving channels due to focusing on limitations from deals regions. We can arrive at our clients through email with pertinent data and advancements, all driving income for the business. I have not used any other product marketing automation services.
    Incentivized
    Read full review
    Elm Street Technology
    I selected it for the ability to have an automated system do 3 things all at once, social media posts, emails and the instant communication with the chat box. I have never seen a chat come through that lead to a helpful client touchpoint. I have never used another product but have since begun to weigh some of the less expensive options.
    Incentivized
    Read full review
    Return on Investment
    SAP
    • From proficient and fast information assortment and converging to changing crude data into significant experiences, Emarsys gives you an answer that allows you to associate with your clients at an extremely close to home level and utilize that to additionally develop your business.
    • Reliable and giving cost effective services.
    Incentivized
    Read full review
    Elm Street Technology
    • One client identified how one article I sent that he read saved him from having to replace his entire AC system.
    • One client actually thought I was sending this to him personally because I valued him
    • One of the above transacted with me twice for over $3M in sales
    Incentivized
    Read full review
    ScreenShots

    OutboundEngine Screenshots

    Screenshot of Automated Social Media MarketingScreenshot of A personalized snapshot of your account activity and warmest leads.Screenshot of Personally designed, tested, and automated emails