SAP Emarsys vs. Odoo Marketing Automation
| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
SAP Emarsys | Score4.8 out of 10 | N/A | Emarsys is a customer engagement platform that allows users to automate personalized campaigns across channels, based on each individual consumer’s behavior. The suite's capabilities include marketing automation, email marketing, customer engagement, customer intelligence and predictive recommendations. Emarsys is now part of SAP, since the December 2020 acquisition. | N/A |
Odoo Marketing Automation | N/A | N/A | Odoo allows users to craft sophisticated end-to-end customer journeys, design email campaigns, and allows them to create automatic (and targeted) marketing campaigns. Odoo let’s users fully customize and create automatic (and targeted) marketing campaigns. Users can segment prospect databases to deliver the right message to the right prospect at the right time. Users can set up advanced marketing workflows centered around prospects. Users can then nurture them through their sales… | N/A |
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| Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
| Offerings |
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| Entry-level Setup Fee | Required | Optional | ||||||||||||||
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| SAP Emarsys | Odoo Marketing Automation | |
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| Considered Both Products | No answer on this topic | No answer on this topic |
| Key User Insights | ||
| Would buy again | ||
100% Would buy again 5 Answers | No answers on this topic | |
| Delivers good value for the price | ||
No answers on this topic | No answers on this topic | |
| Happy with the feature set | ||
100% Happy with the feature set 5 Answers | No answers on this topic | |
| Lived up to sales and marketing promises | ||
No answers on this topic | No answers on this topic | |
| Implementation went as expected | ||
No answers on this topic | No answers on this topic | |
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| Email & Online Marketing |
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| Lead Management |
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| Reporting & Analytics |
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| Platform & Infrastructure |
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| SAP Emarsys | Odoo Marketing Automation | |
|---|---|---|
| Small Businesses | ![]() Vbout Score9.9 out of 10 | ![]() Vbout Score9.9 out of 10 |
| Medium-sized Companies | Bloomreach - The Agentic Platform for Personalization Score8.4 out of 10 | Bloomreach - The Agentic Platform for Personalization Score8.4 out of 10 |
| Enterprises | Iterable Score8.7 out of 10 | Iterable Score8.7 out of 10 |
| All Alternatives | View all alternatives | View all alternatives |
| SAP Emarsys | Odoo Marketing Automation | |
|---|---|---|
| Likelihood to Recommend | 7.7 | - |
| Likelihood to Renew | 9.9 | - |
| Ease of integration | 5.0 | - |
| SAP Emarsys | Odoo Marketing Automation | |
|---|---|---|
| Likelihood to Recommend |
| No answers on this topic |
| Pros |
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| Cons |
| No answers on this topic |
| Likelihood to Renew |
| No answers on this topic |
| Alternatives Considered |
| No answers on this topic |
| Return on Investment |
| No answers on this topic |
| ScreenShots | Odoo Marketing Automation Screenshots |





