TrustRadius: an HG Insights company

What is Odoo Marketing Automation?

Odoo Marketing Automation is a software product that enables businesses to easily create targeted and automated marketing campaigns. With this solution, users can segment prospect databases to ensure the right message reaches the appropriate audience at the optimal time in their journey. Advanced workflows can be set up to nurture prospects effectively along the different stages of the sales funnel. Using intuitive visual interfaces, customized workflows can be created for sophisticated end-to-end customer journeys with multiple paths.

Automating tasks such as lead progression, record updates, assignment of engaged prospects to sales teams is made simple by Odoo Marketing Automation. Time triggers and actions like if-then conditions based on email opens or clicks are easy to perform within workflows. This comprehensive marketing automation suite includes Mass Mail, Marketing Automation, SMS and Social functionalities allowing convenient automation for all aspects of an organization's marketing activities with minimal effort needed from busy marketers.

Categories & Use Cases

Media