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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    SAP Emarsys

    Score4.8 out of 10
    N/AEmarsys is a customer engagement platform that allows users to automate personalized campaigns across channels, based on each individual consumer’s behavior. The suite's capabilities include marketing automation, email marketing, customer engagement, customer intelligence and predictive recommendations. Emarsys is now part of SAP, since the December 2020 acquisition.N/A

    Insightly Marketing

    Score4.5 out of 10
    N/AInsightly Marketing is marketing automation made simple. It is built on the same platform as Insightly CRM, so customer data flows freely between the two systems in real time, giving users and their teams access to actionable insights faster. The vendor states it has an easy-to-use interface for creating customer journeys, email templates, customer newsletters and shareable dashboards. WIth it, they say users can build engaging campaigns and grow a pipeline to support sales in minutes.

    $99

    per month

    Pricing
    SAP EmarsysInsightly Marketing
    Editions & Modules
    No answers on this topic
    Plus
    $99 per month
    billed annually
    Professional
    $499 per month
    billed annually
    Enterprise
    $999 per month
    billed annually
    Offerings
    Pricing Offerings
    SAP EmarsysInsightly Marketing
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeRequiredNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    SAP EmarsysInsightly Marketing
    Considered Both Products
    SAP
    No answer on this topic
    Unbounce
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    5 Answers
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    100%
    Happy with the feature set
    5 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    SAP EmarsysInsightly Marketing
    Email & Online Marketing
    Comparison of Email & Online Marketing features of SAP Emarsys and Insightly Marketing
    Feature
    SAP Emarsys
    6.5
    8 Ratings
    15% below category average
    Insightly Marketing
    7.8
    2 Ratings
    3% above category average
    WYSIWYG email editor7.36 Ratings7.01 Ratings
    Dynamic content8.06 Ratings7.02 Ratings
    Ability to test dynamic content4.07 Ratings7.52 Ratings
    Landing pages8.03 Ratings7.52 Ratings
    A/B testing7.07 Ratings7.01 Ratings
    Mobile optimization6.07 Ratings10.01 Ratings
    Email deliverability reporting6.38 Ratings7.01 Ratings
    List management4.38 Ratings9.02 Ratings
    Triggered drip sequences7.75 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of SAP Emarsys and Insightly Marketing
    Feature
    SAP Emarsys
    6.5
    5 Ratings
    18% below category average
    Insightly Marketing
    9.5
    1 Ratings
    20% above category average
    Lead nurturing automation6.05 Ratings10.01 Ratings
    Lead scoring and grading7.04 Ratings9.01 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of SAP Emarsys and Insightly Marketing
    Feature
    SAP Emarsys
    6.9
    8 Ratings
    6% below category average
    Insightly Marketing
    8.5
    2 Ratings
    15% above category average
    Dashboards7.78 Ratings8.52 Ratings
    Standard reports7.08 Ratings9.02 Ratings
    Custom reports6.07 Ratings7.92 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of SAP Emarsys and Insightly Marketing
    Feature
    SAP Emarsys
    7.0
    7 Ratings
    6% below category average
    Insightly Marketing
    8.2
    2 Ratings
    9% above category average
    API7.07 Ratings8.02 Ratings
    Role-based workflow & approvals6.04 Ratings00 Ratings
    Customizability6.07 Ratings8.52 Ratings
    Integration with Salesforce.com7.04 Ratings00 Ratings
    Integration with Microsoft Dynamics CRM9.02 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of SAP Emarsys and Insightly Marketing
    Feature
    SAP Emarsys
    -
    Ratings
    Insightly Marketing
    9.0
    1 Ratings
    20% above category average
    Calendaring00 Ratings9.01 Ratings
    Event/webinar marketing00 Ratings9.01 Ratings
    Best Alternatives
    SAP EmarsysInsightly Marketing
    Small Businesses
    Vbout
    Score9.9 out of 10
    Vbout
    Score9.9 out of 10
    Medium-sized Companies
    Bloomreach - The Agentic Platform for Personalization
    Score8.3 out of 10
    Bloomreach - The Agentic Platform for Personalization
    Score8.3 out of 10
    Enterprises
    Iterable
    Score8.7 out of 10
    Iterable
    Score8.7 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    SAP EmarsysInsightly Marketing
    Likelihood to Recommend
    7.7
    (10 ratings)
    1.0
    (3 ratings)
    Likelihood to Renew
    9.9
    (2 ratings)
    -
    (0 ratings)
    Usability
    -
    (0 ratings)
    1.0
    (1 ratings)
    Ease of integration
    5.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    SAP EmarsysInsightly Marketing
    Likelihood to Recommend
    SAP
    Emarsys is well suited for any company with an established list of contacts and an interest in email marketing. It's easy to manage, scalable, and has plenty of customization features to make your emails your own. If you're ever stuck, the responsive customer service team will help you out. I recommend Emarsys for medium to large size companies.
    Incentivized
    Read full review
    Unbounce
    It is very nice to check the phases of the project proposal and can give us an idea of which project is the priority and what client is the most valuable. Give BD team a direction to talk to the client with the potential client. It is less appropriate when it comes to project management [to include] tracking times.
    Incentivized
    Read full review
    Pros
    SAP
    • It has the ability to reach maximum market chains.
    • It helps to keep our customer’s data confidential in any means.
    • It encourages one-to-one customer engagement which has helped us developing more trust in our customers.
    • It is targeting the required and interested audience for the organization.
    Incentivized
    Read full review
    Unbounce
    • Manage Customer Data
    • Link Projects to People
    • Automate Follow-up Reminders
    • Track Emails
    • Create Reports
    • Create Lists
    Incentivized
    Read full review
    Cons
    SAP
    • The email and content builder is significantly worse than other email marketing platforms I've used
    • Emails campaigns cannot be used in more than one automation flow
    • Amount of emails collected and being sent for smart insight are inaccurate
    • I've rarely completed a task without some type of user interface error
    • Customer service mostly directs you to help center on website
    • You have to pay extra for training
    • You have to pay extra for reporting in which the system cannot provide
    • Lengthy contract with a high price tag
    Read full review
    Unbounce
    • In my opinion, Journeys have very limited trigger and response capabilities
    • Allowing HTML options for landing pages
    • Customer support - I leave conversations with support and success feeling more confused or frustrated. I believe one account rep was playing video games while on a review call.
    • List management - uploads, reducing duplicates, general hygine
    • UI - it’s very hard to know where to click or how to do something new, in my opinion.
    Incentivized
    Read full review
    Likelihood to Renew
    SAP
    We have no intention of changing Emarsys
    Incentivized
    Read full review
    Unbounce
    No answers on this topic
    Usability
    SAP
    No answers on this topic
    Unbounce
    There are a lot of buttons where you think “hmm, what does this do?” (Because, in my opinion, the labeling/copy choice is often terrible). Then you press them and they either do nothing, or do something counterintuitive I found. In my experience, For example, to upload a list, you have to find the somewhat hidden option in a side bar, instead of pressing the Add button. Reporting usually involves downloading multiple reports and patching them together in Excel.
    Incentivized
    Read full review
    Alternatives Considered
    SAP
    Emarsys is the email specialist service giver for our whole association. We use it to send custom and mass messages to our clients across three distinct business divisions. Email advertising is one of our greatest income driving channels due to focusing on limitations from deals regions. We can arrive at our clients through email with pertinent data and advancements, all driving income for the business. I have not used any other product marketing automation services.
    Incentivized
    Read full review
    Unbounce
    Easy to check the phases and notes while EP is more for the project [management].
    Incentivized
    Read full review
    Return on Investment
    SAP
    • From proficient and fast information assortment and converging to changing crude data into significant experiences, Emarsys gives you an answer that allows you to associate with your clients at an extremely close to home level and utilize that to additionally develop your business.
    • Reliable and giving cost effective services.
    Incentivized
    Read full review
    Unbounce
    • Saves Time
    • Increases Sales
    • Increases Customer Engagement
    Incentivized
    Read full review
    ScreenShots

    Insightly Marketing Screenshots

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