Insightly Marketing

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Insightly Marketing
Score 4.5 out of 10
N/A
Insightly Marketing is marketing automation made simple. It is built on the same platform as Insightly CRM, so customer data flows freely between the two systems in real time, giving users and their teams access to actionable insights faster. The vendor states it has an easy-to-use interface for creating customer journeys, email templates, customer newsletters and shareable dashboards. WIth it, they say users can build engaging campaigns and grow a pipeline to support sales in minutes.
$99
billed annually
Pricing
Insightly Marketing
Editions & Modules
Plus
$99 per month
billed annually
Professional
$499 per month
billed annually
Enterprise
$999 per month
billed annually
Offerings
Pricing Offerings
Insightly Marketing
Free Trial
No
Free/Freemium Version
No
Premium Consulting/Integration Services
No
Entry-level Setup FeeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Insightly Marketing
Features
Insightly Marketing
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Insightly Marketing
7.8
Ratings
3% above category average
WYSIWYG email editor7.00 Ratings
Dynamic content7.00 Ratings
Ability to test dynamic content7.50 Ratings
Landing pages7.50 Ratings
A/B testing7.00 Ratings
Mobile optimization10.00 Ratings
Email deliverability reporting7.00 Ratings
List management9.00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Insightly Marketing
9.5
Ratings
20% above category average
Lead nurturing automation10.00 Ratings
Lead scoring and grading9.00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Insightly Marketing
9.0
Ratings
20% above category average
Calendaring9.00 Ratings
Event/webinar marketing9.00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Insightly Marketing
8.5
Ratings
15% above category average
Dashboards8.50 Ratings
Standard reports9.00 Ratings
Custom reports7.90 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Insightly Marketing
8.2
Ratings
9% above category average
API8.00 Ratings
Customizability8.50 Ratings
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User Ratings
Insightly Marketing
Likelihood to Recommend
1.0
(0 ratings)
Usability
1.0
(0 ratings)
User Testimonials
Insightly Marketing
Likelihood to Recommend
Insightly works wonderfully for teams who need to share customer data easily and also share and track information. It's great for sales teams as it allows information to flow between multiple team members. Insightly allows you to just scratch the surface by acting as a CRM database, or you can go more in depth and track leads, opportunities, projects, and more. It is also well suited for individuals who have a large customer base and just need to keep track of customer data in an organized fashion.
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Pros
  • Custom workflows
  • Easy to search and find
  • Good interface
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Cons
  • Integrate better with Outlook
  • Integrate with Campaign Monitor
  • Integrate with ProCore
  • Integrate with Building Connected
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Usability
There are a lot of buttons where you think “hmm, what does this do?” (Because, in my opinion, the labeling/copy choice is often terrible). Then you press them and they either do nothing, or do something counterintuitive I found. In my experience, For example, to upload a list, you have to find the somewhat hidden option in a side bar, instead of pressing the Add button. Reporting usually involves downloading multiple reports and patching them together in Excel.
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Alternatives Considered
Easy to check the phases and notes while EP is more for the project [management].
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Return on Investment
  • Doubled the time it takes to execute any marketing campaign, in my opinion- we build in “Insightly management” into project plans
  • Reduced confidence in data, given it is often wrong, I've found.
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ScreenShots

Insightly Marketing Screenshots

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