SAP Emarsys vs. Insider Growth Management Platform (GMP)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
SAP Emarsys
Score 4.8 out of 10
N/A
Emarsys is a customer engagement platform that allows users to automate personalized campaigns across channels, based on each individual consumer’s behavior. The suite's capabilities include marketing automation, email marketing, customer engagement, customer intelligence and predictive recommendations. Emarsys is now part of SAP, since the December 2020 acquisition.N/A
Insider Growth Management Platform (GMP)
Score 9.0 out of 10
Mid-Size Companies (51-1,000 employees)
The Insider Growth Management Platform (GMP) is a martech platform accessible from a single tech stack. It brings together technologies for marketers to deliver personalized experiences and enables them to take data based actions. One of the core features introduced by GMP is Ad Audiences which brings together the disjointed worlds of adtech and martech together through using predictive segmentation technologies. Additionally, the vendor says GMP takes everything beyond conversion…N/A
Pricing
SAP EmarsysInsider Growth Management Platform (GMP)
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
SAP EmarsysInsider Growth Management Platform (GMP)
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeRequiredNo setup fee
Additional Details
More Pricing Information
Community Pulse
SAP EmarsysInsider Growth Management Platform (GMP)
Features
SAP EmarsysInsider Growth Management Platform (GMP)
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
SAP Emarsys
6.5
Ratings
15% below category average
Insider Growth Management Platform (GMP)
-
Ratings
WYSIWYG email editor7.30 Ratings00 Ratings
Dynamic content8.00 Ratings00 Ratings
Ability to test dynamic content4.00 Ratings00 Ratings
Landing pages8.00 Ratings00 Ratings
A/B testing7.00 Ratings00 Ratings
Mobile optimization6.00 Ratings00 Ratings
Email deliverability reporting6.30 Ratings00 Ratings
List management4.30 Ratings00 Ratings
Triggered drip sequences7.70 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
SAP Emarsys
6.5
Ratings
18% below category average
Insider Growth Management Platform (GMP)
-
Ratings
Lead nurturing automation6.00 Ratings00 Ratings
Lead scoring and grading7.00 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
SAP Emarsys
6.9
Ratings
6% below category average
Insider Growth Management Platform (GMP)
-
Ratings
Dashboards7.70 Ratings00 Ratings
Standard reports7.00 Ratings00 Ratings
Custom reports6.00 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
SAP Emarsys
7.0
Ratings
6% below category average
Insider Growth Management Platform (GMP)
-
Ratings
API7.00 Ratings00 Ratings
Role-based workflow & approvals6.00 Ratings00 Ratings
Customizability6.00 Ratings00 Ratings
Integration with Salesforce.com7.00 Ratings00 Ratings
Integration with Microsoft Dynamics CRM9.00 Ratings00 Ratings
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User Ratings
SAP EmarsysInsider Growth Management Platform (GMP)
Likelihood to Recommend
7.7
(0 ratings)
9.0
(0 ratings)
Likelihood to Renew
9.9
(0 ratings)
-
(0 ratings)
Ease of integration
5.0
(0 ratings)
-
(0 ratings)
User Testimonials
SAP EmarsysInsider Growth Management Platform (GMP)
Likelihood to Recommend
Emarsys is highly recommended to every new or old organization for planned and well-managed marketing. If you want to reach the maximum market chains or to keep your data under highly confidential supervision or if you want many clients for your product or services, then Emarsys is the best option of all.
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For A/B Testing, Behavioural Targeting, Targeting with Predictive Algorithms and On Site Marketing studies, Insider would be a great match
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Pros
  • The CRM functionality is a great tool for adding in targeted paid advertising campaigns to complement email campaigns.
  • The ability to segment contacts and create custom lists allows us to send hyper-targeted email campaigns that deliver more efficient and effective results.
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  • Excellent Customer Success Support
  • Clear and Understandable Reporting Especially for Digital Marketers
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Cons
  • The email and content builder is significantly worse than other email marketing platforms I've used
  • Emails campaigns cannot be used in more than one automation flow
  • Amount of emails collected and being sent for smart insight are inaccurate
  • I've rarely completed a task without some type of user interface error
  • Customer service mostly directs you to help center on website
  • You have to pay extra for training
  • You have to pay extra for reporting in which the system cannot provide
  • Lengthy contract with a high price tag
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  • Attention to detail, checking for errors and bugs.
  • Support could be improved.
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Likelihood to Renew
We have no intention of changing Emarsys
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No answers on this topic
Alternatives Considered
Emarsys stacks up well against other email marketing platforms I've used. It doesn't particularly excel in any area, so it isn't heads and shoulders above other options, but it's solid in all areas. If you're looking for a safe option without too much dynamic content or advanced customizations, Emarsys will meet your needs.
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We chose to go with Insider due to the bonus feature of web pushes and also the service provided by Insider Growth Management Platform. Insider offers a managed service, helping us with coming up with ideas and implementing them rather than just providing a self-service platform. We also felt that Insider Growth Management Platform offered greater value for money.
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Return on Investment
  • From proficient and fast information assortment and converging to changing crude data into significant experiences, Emarsys gives you an answer that allows you to associate with your clients at an extremely close to home level and utilize that to additionally develop your business.
  • Reliable and giving cost effective services.
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  • Improved conversion rate.
  • Increased online sales.
  • Increased leads.
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ScreenShots

Insider Growth Management Platform (GMP) Screenshots

Screenshot of Personalization StepsScreenshot of Predictive SegmentationScreenshot of Reporting Module