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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    SAP Emarsys

    Score4.8 out of 10
    N/AEmarsys is a customer engagement platform that allows users to automate personalized campaigns across channels, based on each individual consumer’s behavior. The suite's capabilities include marketing automation, email marketing, customer engagement, customer intelligence and predictive recommendations. Emarsys is now part of SAP, since the December 2020 acquisition.N/A

    emfluence Marketing Platform

    Score10 out of 10
    Mid-Size Companies (51-1,000 employees)
    The emfluence Marketing Platform is a marketing automation platform featuring drag-and-drop email editors and automated campaign builders, simple social media scheduling, manageable landing pages, workflow management, analytics, website tracking, surveys, and modals. The platform works for B2B and B2C marketers, marketing agencies, and CRM providers. The product supports CRM integrations and an open API for custom integrations. emfluence offers digital marketing consulting…

    $1,000

    per month

    Pricing
    SAP Emarsysemfluence Marketing Platform
    Editions & Modules
    No answers on this topic
    Up to 30,000 Active Emails
    $1,000
    per month
    Up to 150,000 Active Emails
    $2,000
    per month
    Up to 500,000 Active Emails
    $4,100
    per month
    More than 1,000,000 Active Emails
    Custom
    per month
    Offerings
    Pricing Offerings
    SAP Emarsysemfluence Marketing Platform
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeRequired$3,100 one-time fee per installation
    Additional DetailsThe emfluence Marketing Platform offers month-to-month pricing that’s based on the number of contacts added, with no restrictions on how many emails are sent each month or by which features are used.
    More Pricing Information
    Community Pulse
    SAP Emarsysemfluence Marketing Platform
    Considered Both Products
    SAP
    No answer on this topic
    emfluence Digital Marketing
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    5 Answers
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    100%
    Happy with the feature set
    5 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    SAP Emarsysemfluence Marketing Platform
    Email & Online Marketing
    Comparison of Email & Online Marketing features of SAP Emarsys and emfluence Marketing Platform
    Feature
    SAP Emarsys
    6.5
    8 Ratings
    16% below category average
    emfluence Marketing Platform
    8.4
    6 Ratings
    10% above category average
    WYSIWYG email editor7.36 Ratings9.16 Ratings
    Dynamic content8.06 Ratings8.66 Ratings
    Ability to test dynamic content4.07 Ratings8.26 Ratings
    Landing pages8.03 Ratings8.24 Ratings
    A/B testing7.07 Ratings8.25 Ratings
    Mobile optimization6.07 Ratings7.75 Ratings
    Email deliverability reporting6.38 Ratings9.16 Ratings
    List management4.38 Ratings8.26 Ratings
    Triggered drip sequences7.75 Ratings8.24 Ratings
    Lead Management
    Comparison of Lead Management features of SAP Emarsys and emfluence Marketing Platform
    Feature
    SAP Emarsys
    6.5
    5 Ratings
    18% below category average
    emfluence Marketing Platform
    8.1
    5 Ratings
    4% above category average
    Lead nurturing automation6.05 Ratings9.15 Ratings
    Lead scoring and grading7.04 Ratings7.74 Ratings
    Data quality management00 Ratings8.24 Ratings
    Automated sales alerts and tasks00 Ratings7.33 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of SAP Emarsys and emfluence Marketing Platform
    Feature
    SAP Emarsys
    6.9
    8 Ratings
    6% below category average
    emfluence Marketing Platform
    6.7
    6 Ratings
    9% below category average
    Dashboards7.78 Ratings9.16 Ratings
    Standard reports7.08 Ratings7.26 Ratings
    Custom reports6.07 Ratings3.76 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of SAP Emarsys and emfluence Marketing Platform
    Feature
    SAP Emarsys
    7.0
    7 Ratings
    6% below category average
    emfluence Marketing Platform
    8.2
    5 Ratings
    9% above category average
    API7.07 Ratings8.63 Ratings
    Role-based workflow & approvals6.04 Ratings8.63 Ratings
    Customizability6.07 Ratings8.25 Ratings
    Integration with Salesforce.com7.04 Ratings7.22 Ratings
    Integration with Microsoft Dynamics CRM9.02 Ratings8.22 Ratings
    Campaign Management
    Comparison of Campaign Management features of SAP Emarsys and emfluence Marketing Platform
    Feature
    SAP Emarsys
    -
    Ratings
    emfluence Marketing Platform
    8.4
    3 Ratings
    13% above category average
    Calendaring00 Ratings8.23 Ratings
    Event/webinar marketing00 Ratings8.63 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of SAP Emarsys and emfluence Marketing Platform
    Feature
    SAP Emarsys
    -
    Ratings
    emfluence Marketing Platform
    8.4
    3 Ratings
    11% above category average
    Social sharing and campaigns00 Ratings8.23 Ratings
    Social profile integration00 Ratings8.63 Ratings
    Best Alternatives
    SAP Emarsysemfluence Marketing Platform
    Small Businesses
    Vbout
    Score9.9 out of 10
    Vbout
    Score9.9 out of 10
    Medium-sized Companies
    Bloomreach - The Agentic Platform for Personalization
    Score8.4 out of 10
    Bloomreach - The Agentic Platform for Personalization
    Score8.4 out of 10
    Enterprises
    Iterable
    Score8.7 out of 10
    Iterable
    Score8.7 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    SAP Emarsysemfluence Marketing Platform
    Likelihood to Recommend
    7.7
    (10 ratings)
    9.1
    (6 ratings)
    Likelihood to Renew
    9.9
    (2 ratings)
    -
    (0 ratings)
    Ease of integration
    5.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    SAP Emarsysemfluence Marketing Platform
    Likelihood to Recommend
    SAP
    Emarsys is well suited for any company with an established list of contacts and an interest in email marketing. It's easy to manage, scalable, and has plenty of customization features to make your emails your own. If you're ever stuck, the responsive customer service team will help you out. I recommend Emarsys for medium to large size companies.
    Incentivized
    Read full review
    emfluence Digital Marketing
    The reporting feature is not as detailed as we require for our documentation, so we have to organize the results into charts and graphs. For every other component of our social media and digital marketing, emfluence checks all of the boxes.
    Incentivized
    Read full review
    Pros
    SAP
    • It has the ability to reach maximum market chains.
    • It helps to keep our customer’s data confidential in any means.
    • It encourages one-to-one customer engagement which has helped us developing more trust in our customers.
    • It is targeting the required and interested audience for the organization.
    Incentivized
    Read full review
    emfluence Digital Marketing
    • Custom landing pages to dive deeper into campaigns and track results
    • Responsive customer service with any problems we come by
    • A/B testing
    Incentivized
    Read full review
    Cons
    SAP
    • The email and content builder is significantly worse than other email marketing platforms I've used
    • Emails campaigns cannot be used in more than one automation flow
    • Amount of emails collected and being sent for smart insight are inaccurate
    • I've rarely completed a task without some type of user interface error
    • Customer service mostly directs you to help center on website
    • You have to pay extra for training
    • You have to pay extra for reporting in which the system cannot provide
    • Lengthy contract with a high price tag
    Read full review
    emfluence Digital Marketing
    • I do have issues sometimes when making a website popup. I specify certain measurements of my popup yet when it shows up on my website, the graphic doesn't adjust and I have a bunch of white space. But that could also be my website.
    • When adding a new contact into the contact section, once you hit save, the contact information stays on the screen instead of an empty contact profile so you can immediately add the next person.
    • Sometimes when I update a template, The unsubscribe link will link to my email address instead of the person the email is being sent to.
    Incentivized
    Read full review
    Likelihood to Renew
    SAP
    We have no intention of changing Emarsys
    Incentivized
    Read full review
    emfluence Digital Marketing
    No answers on this topic
    Alternatives Considered
    SAP
    Emarsys is the email specialist service giver for our whole association. We use it to send custom and mass messages to our clients across three distinct business divisions. Email advertising is one of our greatest income driving channels due to focusing on limitations from deals regions. We can arrive at our clients through email with pertinent data and advancements, all driving income for the business. I have not used any other product marketing automation services.
    Incentivized
    Read full review
    emfluence Digital Marketing
    They were the only company that could solve our specific problems. When we looked at larger companies like Constant Contact, they weren't as capable at handling our specific needs for a reasonable price. Some companies need to charge us programming hours. Bigger companies couldn't help our issue. emfluence is more flexible.
    Incentivized
    Read full review
    Return on Investment
    SAP
    • From proficient and fast information assortment and converging to changing crude data into significant experiences, Emarsys gives you an answer that allows you to associate with your clients at an extremely close to home level and utilize that to additionally develop your business.
    • Reliable and giving cost effective services.
    Incentivized
    Read full review
    emfluence Digital Marketing
    • It's allowed for us to generate more traffic to our client's websites.
    • It's allowed for us to generate more leads from email marketing through emfluence.
    • Visual click maps, more customized dashboard and email templates, and a deeper dive in data would help further business objectives.
    Incentivized
    Read full review
    ScreenShots

    emfluence Marketing Platform Screenshots

    Screenshot of search perimeters and contact characteristics using the Dynamic Marketing Group Query Builder.Screenshot of Google Analytics, used to measure the success of email and social media alongside spikes in website traffic. Granular reports can be scheduled for an overview of surveys, landing pages, forms, social posts, emails, and list growth.Screenshot of the drag-and-drop Workflow Canvas visual interface used to create automated marketing campaigns, plus send contacts from a single group into branches based on email views, clicks, or custom queries.Screenshot of the interface to build branching into automated workflows based on opens, clicks, or custom decisions (based on custom or out-of-the-box contact fields, dates, and more).Screenshot of a schedule with a month's worth of social media and email, built using the drag and drop marketing calendar.Screenshot of custom email templates, which can be reused or rebuilt with a drag and drop editor.