Dynamic Yield vs. LiftIgniter Real-time Personalization Platform

It's ideal for testing continuous improvements in user experience - we're achieving good results from A/B testing and multivariate testing, and tracking the impact is very slick and compelling. We currently don't have any Dynamic Yield integrations set up for our app due to the complexities involved. We are also unable to track user behavior on platforms nested outside our domain (such as CTAs on our site that link to external booking engines).

Incentivized

LiftIgniter is well suited for:

• Media companies without the resources to develop their own content recommendations systems.
• eCommerce companies who want to get product recommendations live onsite quickly.

LiftIgniter is less appropriate:

• Organizations with a shallow content set onsite.

• Product recommendations are easy to set up, and powerfully personalizable through either hands on refining or automated A/B testing
• Customer insights are easy to set up and can be applied retroactively to data
• A/B testing anything from different graphics to copy to page layouts is easy to set up and implement site wide

Incentivized

• Well documented APIs
• Quality recommendations
• Great support

• The impact (either positive or negative) of potentially overlapping campaigns, especially the UX personalization or custom code campaigns, may not be easily identifiable.
• It would make more sense for the new deep-learning and machine learning (ML) driven strategies be made part of the standard offering, as opposed to positioning them as add-on subscription, given that many other completing services are baking in ML as part of their platform evolution.
• The documentation on the API and custom code implementation can be fleshed out further.

• If the content being recommended is not related to the current story we are seeing a smaller click through. This scenario can be turned or improved.

implementation took a long time but also, DY has really proven that they are transforming and adapting their platform to be more user friendly and the right technology choice for their brand or company

Incentivized

Overall, the interface is not difficult to understand. Although to create campaigns or define strategies for recommendations, some study is required.

Also, some reports are hidden, you really need to know where to look in order to see them (e.g. strategies performance or email campaigns performance).

Also, there is a lack of context help that would improve a lot the usability, especially when you face a feature or a report for the first time.

Incentivized

Allison Schwartz, Customer Success Manager at Dynamic Yield has been nothing less than amazing and stellar! She really sets the standard for customer success and support. Their technical support is fast and reliable, and their educational resources are top of the line

Incentivized

We selected Dynamic Yield because of Better Support & Partnership Experience, Superior Experimentation Capabilities, All-in-One Platform for Personalization, Testing, and Targeting Its better suited then other tools with A/B testing, better hyper personalization, AI - driven capabilities, low - code, better support

Incentivized

It's the best. Our only other option was rolling out our own and LiftIgniter was easier to implement and performed better for related content.

• Dynamic Yield supports us in our CRO offering as our optimisation platform of choice - we are leveraging this tool heavily in the application of these services - allowing us an ongoing income stream.
• Dynamic Yields adds value to our clients - we can confidently recommend DY's recommendations and AI as better than those that are offered "out of the box" within Shopify. As a Shopify Plus agency, leveraging this better technology is often a quick way in which we can show almost immediate value to new clients to improve their conversion rate and revenue per user.

Incentivized

• 3% increase in Conversion Rate
• 2% increase in Revenue Per Visitor