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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Dynamic Yield

    Score8.2 out of 10
    N/ADynamic Yield is presented as an AI-powered Experience Optimization platform that delivers individualized experiences at every customer touchpoint: web, apps, email, kiosks, IoT, and call centers. The platform’s data management capabilities provide for a unified view of the customer, to allow the rapid and scalable creation of highly targeted digital interactions. Marketers, product managers, and engineers use Dynamic Yield for: Launching new personalization…N/A
    Pricing
    Dynamic Yield
    Editions & Modules
    No answers on this topic
    Offerings
    Pricing Offerings
    Dynamic Yield
    Free Trial
    Yes
    Free/Freemium Version
    No
    Premium Consulting/Integration Services
    Yes
    Entry-level Setup FeeNo setup fee
    Additional Details—
    More Pricing Information
    Community Pulse
    Dynamic Yield
    Considered Both Products
    Dynamic Yield by Mastercard
    Chose Dynamic Yield
    Better Product Recommendations, Ease of Use, Affinity based Personalisation, Predictive Targeting and out of the box templates.
    Incentivized
    Chose Dynamic Yield
    It's mostly the speed and efficiency that make Dynamic Yield the go-to platform. It's very customizable, and tracking can be done in real-time, which is a strong point. Built-in component testing enables all team members to view and track changes easily. Not only that, it is a …
    Incentivized
    Chose Dynamic Yield
    While each of the other platforms may have certain features or aspects that are stronger than Dynamic Yield, Dynamic Yield is certainly the best platform I've used of the ones listed. The ability to do both experimentation and personalization in one platform (and to have a tool …
    Incentivized
    Chose Dynamic Yield
    Dynamic Yield has many more features than Google Optimize so this allowed us to hit many more use cases which may have previously been out of reach. We switched to Dynamic Yield after Google Optimize was shut down.
    Incentivized
    Chose Dynamic Yield
    We can do a lot more with Dynamic Yield with not just the testing side of things but the product recommendations, personalisation and the out of the box features.
    Incentivized
    Chose Dynamic Yield
    .
    Incentivized
    Chose Dynamic Yield
    Dynamic Yield provides far more capability and ready-to-go templates for small-medium sized businesses, as well as decent API implementation for businesses who want to have a deeper integration. The ease of implementation and faster time-to-market is why we chose Dynamic Yield.
    Incentivized
    Chose Dynamic Yield
    DY is easier to understand, has much better support than any of the other products i've used, and much easier to setup / integrate
    Incentivized
    Chose Dynamic Yield
    Dynamic Yield is leaps-and-bounds beyond other platforms when it comes to advanced capabilities. If all you want is to A/B tests two separate landing pages, it is probably overkill. If you want to optimize your customer's digital experience across audience-types, including …
    Incentivized
    Chose Dynamic Yield
    I have used homegrown recommendation tools in the past. DY is more robust than anything I could build in house.
    Incentivized
    Chose Dynamic Yield
    No contest between Convert and Optimizely - those are very decent A/B test programs but also standard. The biggest contender was A/B Tasty and we chose DY due to the ease of client vs server side implementation within the platform and robust analytics/product recommendation …
    Incentivized
    Chose Dynamic Yield
    You get a lot more for the amount you pay compared with similar offerings. The out of the box templates also make it easier to get started especially if there is limited engineering resource. Like that it supports testing / personalization / recommender at the same time.
    Incentivized
    Chose Dynamic Yield
    N/A
    Incentivized
    Chose Dynamic Yield
    Dynamic Yield has proven to surpass my experiences with both Optimizely and Braze in many ways - notably with contact time and support from the team, which has made a huge difference to the success of the tool for us. But also in my experience, I've found there to be a much …
    Incentivized
    Chose Dynamic Yield
    Dynamic Yield was the most robust, flexible, and intuitive option, as well as the best fit for our Single Page Application environment.
    Incentivized
    Chose Dynamic Yield
    I have not used other products in the same space as DY.
    Incentivized
    Chose Dynamic Yield
    We've used product recommendations through our website platform and while it was a couple of years ago and I can't remember exactly who we reviewed, we did compare Dynamic Yield to two or three other competitors before deciding to move forward with them.
    Incentivized
    Chose Dynamic Yield
    Because you can use both personalization and A/B testing in one platform was the biggest reason for moving forward with Dynamic Yield. Also having a dedicated customer success manager was also a reason to move forward.
    Incentivized
    Chose Dynamic Yield
    I have not used or evaluated similar products to Dynamic Yield.
    Incentivized
    Chose Dynamic Yield
    Dynamic Yield is easier to use and the customer support hands down is the best we have ever encountered. The out-of-the-box campaigns are greater and easier to use on Dynamic Yield.
    Incentivized
    Chose Dynamic Yield
    I have not used any other tools like DY.
    Incentivized
    Chose Dynamic Yield
    DY can be linked to the product feed allowing use cases that are not possible on a simple testing solution.
    Also, DY is simple to use for the marketing team, there is no need for technical knowledge to set most of the experiences. To conclude, DY can be used as a CDP with a …
    Incentivized
    Chose Dynamic Yield
    Dynamic yield has everything you need out of the box where VWO pricing is tiered which can be frustrating. Dynamic yield is solid on personalization and more flexible with what can be done and achieved.
    Incentivized
    Key User Insights
    Would buy again
    100%
    Would buy again
    73 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    66 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    73 Answers
    Lived up to sales and marketing promises
    98%
    Lived up to sales and marketing promises
    52 Answers
    Implementation went as expected
    94%
    Implementation went as expected
    47 Answers
    Best Alternatives
    Dynamic Yield
    Small Businesses
    No answers on this topic
    Medium-sized Companies
    Monetate
    Score6.1 out of 10
    Enterprises
    Monetate
    Score6.1 out of 10
    All AlternativesView all alternatives
    User Ratings
    Dynamic Yield
    Likelihood to Recommend
    9.9
    (104 ratings)
    Likelihood to Renew
    10.0
    (5 ratings)
    Usability
    8.6
    (23 ratings)
    Support Rating
    10.0
    (47 ratings)
    User Testimonials
    Dynamic Yield
    Likelihood to Recommend
    Dynamic Yield by Mastercard
    For us, it is well suited for personalization. Since we are hospitality brand, we have different rooms sales inclusion based on different segmentation like Mem or Non-mem, Global or UAE, we have to personalize our landing pages accordingly so that we show the relevant information to relevant audience. The inactivity pop up box and newsletter signup popups work good for us. It does not work well in some scenario like Dynamic Yield offers built-in analytics focused on campaign and test performance, but it’s not a replacement for tools like GA4, Adobe Analytics. It lacks deep funnel tracking or complex reporting capabilities.
    Incentivized
    Read full review
    Pros
    Dynamic Yield by Mastercard
    • Provide fantastic support, both in relation to strategy/best practice and troubleshooting.
    • An easy to use interface, as a user who is relatively new to Dynamic Yield I find that it is an intuitive platform to use.
    • The ability to segment and drill down on data allows for really specific insights which, whilst not necessarily being leveraged on a testing basis, can be super valuable from a greater marketing perspective.
    Incentivized
    Read full review
    Cons
    Dynamic Yield by Mastercard
    • Brand templates could need complex CSS/custom code.
    • We'd like to see a little "i" next to specific labels, which elaborates on what is meant. For example, when I hover over "Dynamic allocation," I get something like "An advanced form of A/B testing where the best-performing variations receive higher traffic."
    • Jargon (for example, for audience targeting) can be overwhelming for new users; therefore, clearer, user-friendly explanations are needed.
    Incentivized
    Read full review
    Likelihood to Renew
    Dynamic Yield by Mastercard
    implementation took a long time but also, DY has really proven that they are transforming and adapting their platform to be more user friendly and the right technology choice for their brand or company
    Incentivized
    Read full review
    Usability
    Dynamic Yield by Mastercard
    Setting up strategies, audiences, and experiences is simple and fast. It is incredibly easy to modify the appearance of your site and optimize every aspect with the Dynamic Yield Personalizations. However, while the data visualization on an experience level is easy to modify and analyze, exporting the data in meaningful ways is time consuming.
    Incentivized
    Read full review
    Support Rating
    Dynamic Yield by Mastercard
    Overall, the support is very good. If you are a partner (my case), they assign you a customer success manager, that helps a lot. Also, there is a technical person to provide support to the partners, again a great help.
    My only "complain" is that with some complex issues, the support may delay in providing you with a solution. Sometimes that can cause some tension with your client.
    Incentivized
    Read full review
    Alternatives Considered
    Dynamic Yield by Mastercard
    Dynamic Yield provides far more capability and ready-to-go templates for small-medium sized businesses, as well as decent API implementation for businesses who want to have a deeper integration. The ease of implementation and faster time-to-market is why we chose Dynamic Yield.
    Read full review
    Return on Investment
    Dynamic Yield by Mastercard
    • Most tests have had a positive impact on either revenue or conversion rate - quite often in double digits.
    • Dynamic Yield has also helped us to stop some particular initiatives through direct interaction with the customer base via questionnaires or by a test proving negative quicker than rolling out a permanent feature.
    Incentivized
    Read full review
    ScreenShots

    Dynamic Yield Screenshots

    Screenshot of The Dynamic Yield Dashboard, which offers a high-level overview of personalization campaigns, site performance, audiences, product updates, and more. With customers building and managing dozens, sometimes even hundreds of concurrent campaigns, the Dynamic Yield dashboard provides a snapshot of key information and surfaces items for potential optimization from campaigns that require action.Screenshot of Dynamic Yield's customer segmentation engine, used to unify customer data across digital and offline touchpoints. Data can be onboarded from multiple sources to create one cohesive dataset from which to power experiences. Users can collect, store, categorize, and synchronize data from a CRM, ESP, DMP, APIs, or POS.Screenshot of The interface to create cross-touchpoint personalization campaigns and experiments at scale. Users can coordinate independent personalization experiences to deliver a cohesive, consistent customer journey from start-to-finish.Screenshot of Dynamic Yield's Predictive Targeting capabilities, which provides machine-learning optimization. Dynamic Yield’s Predictive Targeting engine will continuously analyze and identify opportunities to serve the most relevant content for each audience segment.