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LiftIgniter Real-time Personalization Platform

Score7.4 out of 10

3 Reviews and Ratings

What is LiftIgniter Real-time Personalization Platform?

LiftIgniter offers a real-time personalization platform that aims to empower marketers in eCommerce, Media and Consumer brands to leverage machine learning to deliver end to end personalization at scale for their consumers. The company says it helps enterprises transform their customer experiences across every touch point and deliver true customer centricity. Utilizing Augmented Intelligence, LiftIgniter promises to empower Marketing teams by offering both massive machine learning processing power and scale, as well as human insights for continuous A/B testing.

LiftIgniter was good for recommending related content and easily implementing across 3 disparate systems.

Pros

  • It does a good job recommending content that is related to the current story a user is on.
  • It does a good job not recommending content the user has already viewed.
  • It does a good job being a recommendation engine for disparate sites with related content.

Cons

  • If the content being recommended is not related to the current story we are seeing a smaller click through. This scenario can be turned or improved.

Return on Investment

  • We have seen a better click through on recommended content after implementing LiftIgniter.

LiftIgniter and AI driven Article Recommendations

Pros

  • Simple integration using HTML page tags
  • Relevant results are achieved (CTR, Conversions) without the need to manually teach the system.

Cons

  • Manually controlling certain undesired results is not straight forward and seems to often result in a lower CTR or conversion rates.
  • The LI Dashboard has limited features.

Return on Investment

  • 3% increase in Conversion Rate
  • 2% increase in Revenue Per Visitor

Alternatives Considered

Certona