Dynamic Yield vs. etracker

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Dynamic Yield
Score 8.3 out of 10
N/A
Dynamic Yield is presented as an AI-powered Experience Optimization platform that delivers individualized experiences at every customer touchpoint: web, apps, email, kiosks, IoT, and call centers. The platform’s data management capabilities provide for a unified view of the customer, to allow the rapid and scalable creation of highly targeted digital interactions. Marketers, product managers, and engineers use Dynamic Yield for: Launching new personalization…N/A
etracker
Score 9.0 out of 10
N/A
etracker is a web optimization solution.  The vendor says their customers use this solution for visitor statistics, usage analysis and gain information regarding visitor origin. This solution includes a set of website optimization tools that include: Web analysis and online marketing in real-time Satisfaction analysis through visitor surveys and feedback button Mouse tracking to uncover user experience obstacles App tracking for the assessment of the…N/A
Pricing
Dynamic Yieldetracker
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Dynamic Yieldetracker
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Dynamic Yieldetracker
Features
Dynamic Yieldetracker
Testing and Experimentation
Comparison of Testing and Experimentation features of Product A and Product B
Dynamic Yield
-
Ratings
etracker
8.8
Ratings
7% above category average
a/b experiment testing00 Ratings9.00 Ratings
Split URL testing00 Ratings8.00 Ratings
Multivariate testing00 Ratings8.00 Ratings
Multi-page/funnel testing00 Ratings8.00 Ratings
Cross-browser testing00 Ratings8.00 Ratings
Test significance00 Ratings9.00 Ratings
Advanced code editor00 Ratings9.00 Ratings
Page surveys00 Ratings9.00 Ratings
Visitor recordings00 Ratings9.00 Ratings
Preview mode00 Ratings9.00 Ratings
Test duration calculator00 Ratings9.00 Ratings
Experiment scheduler00 Ratings9.00 Ratings
Experiment workflow and approval00 Ratings9.00 Ratings
Dynamic experiment activation00 Ratings9.00 Ratings
Server-side tests00 Ratings9.00 Ratings
Mutually exclusive tests00 Ratings9.00 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Dynamic Yield
-
Ratings
etracker
9.0
Ratings
5% above category average
Standard visitor segmentation00 Ratings9.00 Ratings
Behavioral visitor segmentation00 Ratings9.00 Ratings
Traffic allocation control00 Ratings9.00 Ratings
Website personalization00 Ratings9.00 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
Dynamic Yield
-
Ratings
etracker
9.1
Ratings
8% above category average
Heatmap tool00 Ratings9.00 Ratings
Click analytics00 Ratings9.00 Ratings
Scroll maps00 Ratings9.00 Ratings
Form fill analysis00 Ratings9.00 Ratings
Conversion tracking00 Ratings9.00 Ratings
Goal tracking00 Ratings9.00 Ratings
Test reporting00 Ratings9.00 Ratings
Results segmentation00 Ratings9.00 Ratings
CSV export00 Ratings10.00 Ratings
Experiments results dashboard00 Ratings9.00 Ratings
Best Alternatives
Dynamic Yieldetracker
Small Businesses
Bloomreach - The Agentic Platform for Personalization
Bloomreach - The Agentic Platform for Personalization
Score 8.5 out of 10
Convert Experiences
Convert Experiences
Score 9.9 out of 10
Medium-sized Companies
Bloomreach - The Agentic Platform for Personalization
Bloomreach - The Agentic Platform for Personalization
Score 8.5 out of 10
Dynamic Yield
Dynamic Yield
Score 8.3 out of 10
Enterprises
Bloomreach - The Agentic Platform for Personalization
Bloomreach - The Agentic Platform for Personalization
Score 8.5 out of 10
Dynamic Yield
Dynamic Yield
Score 8.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Dynamic Yieldetracker
Likelihood to Recommend
9.9
(0 ratings)
9.0
(0 ratings)
Likelihood to Renew
10.0
(0 ratings)
6.0
(0 ratings)
Usability
8.6
(0 ratings)
-
(0 ratings)
Support Rating
10.0
(0 ratings)
-
(0 ratings)
Online Training
-
(0 ratings)
7.0
(0 ratings)
User Testimonials
Dynamic Yieldetracker
Likelihood to Recommend
It's ideal for testing continuous improvements in user experience - we're achieving good results from A/B testing and multivariate testing, and tracking the impact is very slick and compelling. We currently don't have any Dynamic Yield integrations set up for our app due to the complexities involved. We are also unable to track user behavior on platforms nested outside our domain (such as CTAs on our site that link to external booking engines).
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It is very helpful for a product development company as well as a software support team.
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Pros
  • Product recommendations are easy to set up, and powerfully personalizable through either hands on refining or automated A/B testing
  • Customer insights are easy to set up and can be applied retroactively to data
  • A/B testing anything from different graphics to copy to page layouts is easy to set up and implement site wide
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  • Web analytics
  • Reporting
  • Comparing segment/parts
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Cons
  • The impact (either positive or negative) of potentially overlapping campaigns, especially the UX personalization or custom code campaigns, may not be easily identifiable.
  • It would make more sense for the new deep-learning and machine learning (ML) driven strategies be made part of the standard offering, as opposed to positioning them as add-on subscription, given that many other completing services are baking in ML as part of their platform evolution.
  • The documentation on the API and custom code implementation can be fleshed out further.
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  • Lesser fields to populate
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Likelihood to Renew
implementation took a long time but also, DY has really proven that they are transforming and adapting their platform to be more user friendly and the right technology choice for their brand or company
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I would love to use and recommend this.
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Usability
Overall, the interface is not difficult to understand. Although to create campaigns or define strategies for recommendations, some study is required.
Also, some reports are hidden, you really need to know where to look in order to see them (e.g. strategies performance or email campaigns performance).
Also, there is a lack of context help that would improve a lot the usability, especially when you face a feature or a report for the first time.
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No answers on this topic
Support Rating
Allison Schwartz, Customer Success Manager at Dynamic Yield has been nothing less than amazing and stellar! She really sets the standard for customer success and support. Their technical support is fast and reliable, and their educational resources are top of the line
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No answers on this topic
Alternatives Considered
We selected Dynamic Yield because of Better Support & Partnership Experience, Superior Experimentation Capabilities, All-in-One Platform for Personalization, Testing, and Targeting Its better suited then other tools with A/B testing, better hyper personalization, AI - driven capabilities, low - code, better support
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I like etracker better than Bound. I feel the UI and info are easier and cleaner.
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Return on Investment
  • Dynamic Yield supports us in our CRO offering as our optimisation platform of choice - we are leveraging this tool heavily in the application of these services - allowing us an ongoing income stream.
  • Dynamic Yields adds value to our clients - we can confidently recommend DY's recommendations and AI as better than those that are offered "out of the box" within Shopify. As a Shopify Plus agency, leveraging this better technology is often a quick way in which we can show almost immediate value to new clients to improve their conversion rate and revenue per user.
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  • It gave us good insight into where people were going/clicking on website.
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ScreenShots

Dynamic Yield Screenshots

Screenshot of The Dynamic Yield Dashboard, which offers a high-level overview of personalization campaigns, site performance, audiences, product updates, and more. With customers building and managing dozens, sometimes even hundreds of concurrent campaigns, the Dynamic Yield dashboard provides a snapshot of key information and surfaces items for potential optimization from campaigns that require action.Screenshot of Dynamic Yield's customer segmentation engine, used to unify customer data across digital and offline touchpoints. Data can be onboarded from multiple sources to create one cohesive dataset from which to power experiences. Users can collect, store, categorize, and synchronize data from a CRM, ESP, DMP, APIs, or POS.Screenshot of The interface to create cross-touchpoint personalization campaigns and experiments at scale. Users can coordinate independent personalization experiences to deliver a cohesive, consistent customer journey from start-to-finish.Screenshot of Dynamic Yield's Predictive Targeting capabilities, which provides machine-learning optimization. Dynamic Yield’s Predictive Targeting engine will continuously analyze and identify opportunities to serve the most relevant content for each audience segment.