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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    D&B Hoovers

    Score8.1 out of 10
    N/AD&B Hoovers delivers sales intelligence data for millions of companies globally.N/A

    LinkedIn Sales Navigator

    Score8.7 out of 10
    N/ALinkedIn Sales Navigator is a sales intelligence software solution offered by LinkedIn.

    $79.99

    per month

    Pricing
    D&B HooversLinkedIn Sales Navigator
    Editions & Modules
    No answers on this topic
    Professional
    $79.99
    per month
    Team
    $134.99
    per license
    Enterprise
    Contact sales team
    Offerings
    Pricing Offerings
    D&B HooversLinkedIn Sales Navigator
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    D&B HooversLinkedIn Sales Navigator
    Considered Both Products
    Dun Bradstreet
    Chose D&B Hoovers
    We evaluated a few other tools including ZoomInfo, LinkedIn Sales Navigator, but D&B Hoovers emerged as the best overall fit for our hotel sales use case due to its depth of company data, broad industry coverage, and powerful geographic filtering capabilities. Our primary …
    Incentivized
    Chose D&B Hoovers
    The information provided in D&B Hoovers is a lot more in-depth than the information provided in LinkedIn Sales Navigator - because, in Sales Nav, you are relying on info inputted by the user. The one thing that LinkedIn Sales Navigator has a leg up on is the rate at which the …
    Incentivized
    Chose D&B Hoovers
    D&B has a lot better filters and accuracy of data when searching for leads
    Incentivized
    Chose D&B Hoovers
    D&B Hoovers stacks up well against the other tools, however our teams tend to use a combination of all 3, depending on their area of focus.
    Incentivized
    Chose D&B Hoovers
    D&B Hoovers really provides more in-depth business data and technographic insights, offering a wider scope of company information and more advanced analytical capabilities.
    Incentivized
    Chose D&B Hoovers
    Have not used other systems like D&B Hoovers in a very long time. Not broke so not going to fix it! It has all of the tools that I am looking for.
    Incentivized
    Chose D&B Hoovers
    D&B Hoovers is more cost effective, and acts as a comprehensive data source, which is specially beneficial to teams like sales, where research and prospecting and lead gen is key
    Incentivized
    Chose D&B Hoovers
    In few of the platforms can't find accurate data and others not all the details of the company. In Hoovers all the data is available and easy to use.
    Incentivized
    Chose D&B Hoovers
    They are very good for targeting, however they don't provide sufficient account on the company if i were to plan a new client acquisition strategy. LI Sales Nav is also good, I like they way you can navigate a leads connections and include relevant ones from them, contact …
    Incentivized
    Chose D&B Hoovers
    The company information provided by D & B hoovers is extremely in-depth and in detail, the accuracy of the information provided gives a very good idea about the prospective company and helps in making cohorts and evaluation fit. As compared to other companies D & B hoovers is …
    Incentivized
    Chose D&B Hoovers
    While there are several softwares that offer similar options, Hoovers does stand above the others as one of the most accurate softwares I have used. They seem to put a lot of work into keeping their information up to date and accurate. It definitely makes the life of a …
    Incentivized
    Chose D&B Hoovers
    We have not been out to market for a few years but when we last looked this was the best.
    Incentivized
    Chose D&B Hoovers
    D&B had more information, the tool was easier to use and it was significantly less expensive that ZoomInfo. Apollo did not hold a candle to D&B.
    Incentivized
    Chose D&B Hoovers
    It is cheaper than DiscoverOrg which is great, but we feel like ZoomInfo is a better choice for our company. Winmo has less companies and contacts, but has more custom research and allows us to personalize messages for Account Based Marketing purposes.
    Incentivized
    Chose D&B Hoovers
    I have used other resources on the Internet for company information but the credibility of Avention has always proven to be a better source. I have used Slack (Google extension) for building lists on LinkedIn for prospecting and that has been a good resource but for contacts …
    Incentivized
    LinkedIn
    Chose LinkedIn Sales Navigator
    N/A
    Incentivized
    Chose LinkedIn Sales Navigator
    I prefer LinkedIn Sales Navigator to all of the competitors I've used in the past simply because their data seems to be the most refreshed and up to date data in the market. Other technologies may be better suited to quickly clean up large databases of contact information, but …
    Incentivized
    Chose LinkedIn Sales Navigator
    LinkedIn Sales Navigator is better in terms of advanced search and filters compared to ZoomInfo, Demandbase, and Hoovers. Data accuracy is also higher than competitor products. Integration with CRM tools is also better.

    However, LinkedIn Sales Navigator does not provide personal …
    Incentivized
    Chose LinkedIn Sales Navigator
    LinkedIn is far superior to all of its competition, if for no other reason, simply because it is the unparalleled industry leader when it comes to finding out relevant information pertaining to employees, companies, and to a slightly lesser degree industries. LinkedIn Sales …
    Incentivized
    Chose LinkedIn Sales Navigator
    LinkedIn Sales Navigator has many unique features that competitors don't offer. The tool is easy to use. The easy-to-use aspect comes from 90% plus of the users utilize LinkedIn daily. These other tools don't carry the same caliber that LinkedIn Sales Navigator offers. The …
    Incentivized
    Chose LinkedIn Sales Navigator
    I have only been exposed to Sales Navigator and find it to be a phenomenal tool. I will continue to use Sales Navigator because there's no reason to switch when this tool is working so efficient and effective!
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    94%
    Would buy again
    68 Answers
    Delivers good value for the price
    No answers on this topic
    90%
    Delivers good value for the price
    56 Answers
    Happy with the feature set
    No answers on this topic
    92%
    Happy with the feature set
    66 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    89%
    Lived up to sales and marketing promises
    49 Answers
    Implementation went as expected
    No answers on this topic
    94%
    Implementation went as expected
    47 Answers
    Features
    D&B HooversLinkedIn Sales Navigator
    Prospecting
    Comparison of Prospecting features of D&B Hoovers and LinkedIn Sales Navigator
    Feature
    D&B Hoovers
    8.3
    98 Ratings
    7% above category average
    LinkedIn Sales Navigator
    7.5
    179 Ratings
    3% below category average
    Advanced search8.294 Ratings7.9179 Ratings
    Identification of new leads7.788 Ratings7.5177 Ratings
    List quality8.195 Ratings7.6173 Ratings
    List upload/download8.488 Ratings6.9118 Ratings
    Ideal customer targeting8.385 Ratings7.8172 Ratings
    Load time/data access8.994 Ratings7.4159 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of D&B Hoovers and LinkedIn Sales Navigator
    Feature
    D&B Hoovers
    8.3
    97 Ratings
    7% above category average
    LinkedIn Sales Navigator
    7.1
    177 Ratings
    9% below category average
    Contact information7.889 Ratings7.3156 Ratings
    Company information8.697 Ratings7.1177 Ratings
    Industry information8.595 Ratings6.8172 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of D&B Hoovers and LinkedIn Sales Navigator
    Feature
    D&B Hoovers
    8.1
    94 Ratings
    9% above category average
    LinkedIn Sales Navigator
    7.0
    174 Ratings
    6% below category average
    Lead qualification process7.362 Ratings5.7133 Ratings
    Smart lists and recommendations7.970 Ratings7.1156 Ratings
    Salesforce integration7.949 Ratings6.3128 Ratings
    Company/business profiles8.489 Ratings8.5170 Ratings
    Alerts and reminders8.364 Ratings7.5152 Ratings
    Data hygiene7.875 Ratings6.3152 Ratings
    Automatic data refresh7.768 Ratings6.5132 Ratings
    Tags8.756 Ratings6.3126 Ratings
    Filters and segmentation8.874 Ratings9.1160 Ratings
    Sales Intelligence Email Features
    Comparison of Sales Intelligence Email Features features of D&B Hoovers and LinkedIn Sales Navigator
    Feature
    D&B Hoovers
    9.5
    43 Ratings
    24% above category average
    LinkedIn Sales Navigator
    6.2
    77 Ratings
    18% below category average
    Sales email templates10.07 Ratings6.670 Ratings
    Append emails to records9.043 Ratings5.865 Ratings
    Best Alternatives
    D&B HooversLinkedIn Sales Navigator
    Small Businesses
    Owler
    Score9.7 out of 10
    Owler
    Score9.7 out of 10
    Medium-sized Companies
    UpLead
    Score9.7 out of 10
    UpLead
    Score9.7 out of 10
    Enterprises
    LinkedIn Sales Navigator for Gmail
    Score8.9 out of 10
    LinkedIn Sales Navigator for Gmail
    Score8.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    D&B HooversLinkedIn Sales Navigator
    Likelihood to Recommend
    9.4
    (103 ratings)
    7.9
    (180 ratings)
    Likelihood to Renew
    9.9
    (11 ratings)
    8.0
    (3 ratings)
    Usability
    8.2
    (5 ratings)
    6.2
    (8 ratings)
    Availability
    9.0
    (3 ratings)
    -
    (0 ratings)
    Performance
    7.0
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    5.1
    (9 ratings)
    9.0
    (3 ratings)
    Online Training
    10.0
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    8.1
    (6 ratings)
    8.0
    (2 ratings)
    Configurability
    8.0
    (1 ratings)
    -
    (0 ratings)
    Contract Terms and Pricing Model
    7.0
    (1 ratings)
    -
    (0 ratings)
    Ease of integration
    10.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    8.0
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    8.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    8.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    D&B HooversLinkedIn Sales Navigator
    Likelihood to Recommend
    Dun Bradstreet
    Prospecting corporate accounts near a hotel location. Our sales manager wants to generate a list of companies within a 5 mile radius that may need regular lodging for employees or contractors. D&B Hoovers will allow her to filer by geography, industry, company size and employee count. Then she can view detailed company profiles and contact decision-makers.
    Incentivized
    Read full review
    LinkedIn
    LinkedIn Sales Navigator is hands down the best tool for identifying targeted contacts or leads. You can drill down on a company and look at its entire workforce, or search by the exact title that is your key target. The information is up to date, as people tend to keep their LinkedIn profiles current. In terms of other marketing functions LI Sales Navigator is extremely limited. BUT if you are looking to identify contacts for prospecting purposes, then this tool is what you need.
    Incentivized
    Read full review
    Pros
    Dun Bradstreet
    • The D&B Hoovers platform enables our team to customize, giving us the ability to fine-tune our searches
    • D&B Hoovers integrates very well Salesforce, our CRM system, streamlining the workflows of sales teams and ensuring the verified transfer of data between platforms
    • D&B Hoovers provides highly accurate and reliable business data
    Incentivized
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    LinkedIn
    • Search Functionality: LinkedIn Sales Navigator has one of the most powerful search functions. The filters are not unnecessary and some are very well thought of. You can drill down to finding a needle in a haystack of 20000 employee company when it comes to using LinkedIn Sales Navigator if done in the right manner.
    • Smart Links: Gone are the days of attached Decks. One can simply create their deck online using this feature on LinkedIn Sales Navigator, or even upload an existing ppt. A smart link is shareable as well as trackable for opens and clicks.
    • Fewer Clicks: With a single click, I can filter out decision-makers in any company. With a single click, I can import contacts from LinkedIn Sales Navigator to Salesforce. Lesser clicks are actually less stressful if you think.
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    Cons
    Dun Bradstreet
    • I think maybe if they vetted the contacts that they're providing for those companies, it would be beneficial because I do use other avenues to vet the contacts because a lot of times I found that it is outdated information in D&B Hoovers, so that would be beneficial to us.
    Incentivized
    Read full review
    LinkedIn
    • Inbox needs work - too much confusion around your LinkedIn inbox and Sales Nav inbox
    • Sorting - need a better, faster way to sort by for prospect lists and account lists
    • Only voluntarily shared information. No cross checking or using API’s like a ZoomInfo
    Incentivized
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    Likelihood to Renew
    Dun Bradstreet
    I use D&B Hoovers very frequently and could not do my job as efficiently without it. I think there is room for improvement, but it is effective enough that I feel as though I will continue renewing by subscription. I highly recommend D&B Hoovers and find it very accurate and easy to use.
    Incentivized
    Read full review
    LinkedIn
    This question is a no-brainer. The tool is the industry standard for anyone tied to sales and marketing. The name "LinkedIn Sales Navigator" is synonymous with streamlining relevant customer and account data in an easy to use format that is actionable and intelligent. The focus on continuous improvement and richer means of communicating with customers and prospects is evident each time new features are rolled out. The social component of the tool even includes a gamification component to ensure that peers remain relevant among each other, which is refreshing and enjoyable for those who engage the tool on a daily basis.
    Incentivized
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    Usability
    Dun Bradstreet
    Whenever I had to use D&B hoovers, I never had a hard time with getting what I need. Additionally, when I show the tool to others, they tend to understand the platform quite quickly. The tool itself is very good and straightforward when I use it to help me put analyses together.
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    LinkedIn
    Overall, it's very user-friendly. It's hard for a tool to make sorting through loads of data easy, but Sales Nav does this very well. Its advanced search features enable us to be selective in finding the right people to talk to and connect with.
    Incentivized
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    Reliability and Availability
    Dun Bradstreet
    The platform is generally reliable and accessible when needed, with minimal application errors or unplanned outages. There may be occasional maintenance or minor disruptions, but these are usually communicated in advance and handled efficiently. Overall, it offers a high level of availability, ensuring that you can count on it for your daily operations.
    Incentivized
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    LinkedIn
    No answers on this topic
    Performance
    Dun Bradstreet
    While the platform generally functions well, with pages loading in a reasonable time and reports completing within a satisfactory timeframe, there is room for improvement. Performance can sometimes lag with more complex queries or during peak usage times. Additionally, when integrated with other software or systems, there can be occasional slowdowns. Overall, while it performs adequately, optimizing speed and integration efficiency could enhance the user experience.
    Incentivized
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    LinkedIn
    No answers on this topic
    Support Rating
    Dun Bradstreet
    I think it could be better, easier and faster. Whenever I chat with someone it takes so long to get to an actual agent, and then when I finally get to one, they oftentimes don't have the answers for me or do not understand what I am asking, which is very frustrating.
    Incentivized
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    LinkedIn
    I would recommend LinkedIn Sales Navigator entirely. It has been the most user-friendly tool to use starting off in a sales role. I genuinely enjoy the navigation of the tool and how easy it is to save lists and see job changes within those lists. Generating leads and finding the most up to date information on prospects is all housed within this tool.
    Incentivized
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    Online Training
    Dun Bradstreet
    The training sessions were well-structured and covered the key functionalities of the platform, making it easy to get up to speed. The trainers were knowledgeable and responsive to questions, which added value to the learning experience. However, a bit more in-depth coverage of advanced features and use cases would have made the training even more beneficial.
    Incentivized
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    LinkedIn
    No answers on this topic
    Implementation Rating
    Dun Bradstreet
    for our use case, the implementation was minimal and we did not need a lot of help. The D&B Hoovers platform is pretty intuitive and our account manager was ready for any questions that came up when we use the D&B Hoovers platform
    Incentivized
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    LinkedIn
    I am unsure of the rollout, as I was not involved. I was an early adopter, and I have had a lot of success with the tool personally at multiple organizations, but I have no idea whether the implementation process encountered any errors. I can personally say that it works, and that I have not encountered significant issues with the tool since adoption, although a few issues like messages showing up as being unread even though they have been opened have been an on-again/off-again issues throughout the past few years. Overall, the company is doing a great job, and our implementation seems to have been effective.
    Incentivized
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    Alternatives Considered
    Dun Bradstreet
    Finance Analytics provides a more thorough company credit report and is more in-depth than Hoovers. However, I use Hoovers for instances where I do not need that information because it allows unlimited queries, whereas you pay for a limited number of reports from Finance Analytics. Hoovers provides a better link between corporate family trees and finance analytics.
    Incentivized
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    LinkedIn
    LinkedIn Sales Navigator is much more valuable than Dice or Cognism, as we do most of our prospecting on LinkedIn. Therefore, it means we can build lists of our prospects based on activity, connections, and buying intention. With Cognism and Dice, you cannot do this as they do not work alongside the LinkedIn platform and, therefore, lack the functionality that is essential to what we are using the platform for.
    Incentivized
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    Contract Terms and Pricing Model
    Dun Bradstreet
    The pricing model is generally clear and competitive, but there could be more flexibility in terms of unit pricing or billing frequency to better accommodate varying needs. While the contract terms are straightforward, exploring more options or customizable plans might enhance the overall value.
    Incentivized
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    LinkedIn
    No answers on this topic
    Scalability
    Dun Bradstreet
    D&B Hoovers is quite effective at adapting to the needs of different departments and locations, allowing for flexible deployment and integration across various parts of an organization. While it scales well and supports a broad range of users and functions, there might be some limitations depending on the size and complexity of the organization’s requirements. Overall, it provides a robust solution that can grow with your needs.4o mini
    Incentivized
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    LinkedIn
    No answers on this topic
    Professional Services
    Dun Bradstreet
    very professional
    Incentivized
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    LinkedIn
    No answers on this topic
    Return on Investment
    Dun Bradstreet
    • D&B Hoovers allows me to make the most of my time when searching for companies within specific industries. Once I find a company and examine their profile, I can then generate a list of employees in the purchasing and engineering departments. The profiles for each listed employee contain cell phone, Email address and LinkedIn profile. This information helps me to bypass the companies front desk and get directly to the people I need to speak with.
    • By knowing the specific job title for the people that I am contacting and then being able to click on their LinkedIn link to learn a little about them before I make the call, I come across as a sales professional instead of an impersonal cold-caller.
    • In cases where I do need to go through a front desk receptionist whose primary mission is to screen out sales people, I find that three out of four times the receptionist will connect me to the specific employee because I know their name, department, and job title. The Intel provided by D&B Hoovers makes it possible for me to get to the people I need to speak with.
    Incentivized
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    LinkedIn
    • Helped warm up a few leads that I was having trouble getting in touch with via phone and email
    • Allowed me to better identify the key stakeholders at companies I was targeting
    • Kept me up to date on what was happening with my prospects and their companies.
    Incentivized
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    ScreenShots

    D&B Hoovers Screenshots

    Screenshot of the D&B Hoovers dashboardScreenshot of a D&B Hoovers company profileScreenshot of D&B Hoovers contact resultsScreenshot of D&B Hoovers Visitor Intelligence