TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Delivra

    Score7 out of 10
    N/ADelivra is an email marketing platform featuring advanced segmentation with A/B Testing, an email editor for the non-technically inclined, and mobile-accessible emails. Serving more than 500 companies, Delivra integrates with many popular CRM (SalesForce, Microsoft Dynamics, Netsuite, and more). Delivra merged with Campaign Monitor and Emma in summer 2018, but was acquired by Redbrick in January 2022, and now is a Redbrick brand.

    $1,188

    per year

    Litmus from Validity

    Score8.5 out of 10
    N/ALitmus, from Validity, is an email marketing solution used to create error-free emails in less time. It is also used to build email campaigns, personalize and test them thoroughly, monitor deliverability, and analyze email performance.

    $500

    per month

    Pricing
    DelivraLitmus from Validity
    Editions & Modules
    Basic
    $1188
    per year
    Professional
    $2508
    per year
    Enterprise
    $4428
    per year
    Enterprise Plus
    Custom
    No answers on this topic
    Offerings
    Pricing Offerings
    DelivraLitmus from Validity
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—Litmus offers different plan types to fit various needs, offering monthly and annual plans, as well as fully customizable Enterprise plans.
    More Pricing Information
    Community Pulse
    DelivraLitmus from Validity
    Considered Both Products
    Delivra
    No answer on this topic
    Validity
    Chose Litmus from Validity
    Litmus is the most full featured email testing platform I have used. There are so many device / email client combinations that we can always replicate the issue an end user may be seeing. It would be great if it added cross browser website testing and take on some of the …
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    99%
    Would buy again
    267 Answers
    Delivers good value for the price
    No answers on this topic
    98%
    Delivers good value for the price
    192 Answers
    Happy with the feature set
    No answers on this topic
    99%
    Happy with the feature set
    268 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    98%
    Lived up to sales and marketing promises
    159 Answers
    Implementation went as expected
    No answers on this topic
    99%
    Implementation went as expected
    157 Answers
    Features
    DelivraLitmus from Validity
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Delivra and Litmus from Validity
    Feature
    Delivra
    6.8
    2 Ratings
    16% below category average
    Litmus from Validity
    5.4
    326 Ratings
    38% below category average
    WYSIWYG email editor7.01 Ratings7.237 Ratings
    Dynamic content8.01 Ratings8.033 Ratings
    Ability to test dynamic content8.01 Ratings7.8209 Ratings
    A/B testing7.01 Ratings1.84 Ratings
    Mobile optimization7.02 Ratings9.4317 Ratings
    Email deliverability reporting9.82 Ratings8.9230 Ratings
    List management2.22 Ratings1.82 Ratings
    Triggered drip sequences5.01 Ratings1.01 Ratings
    Landing pages00 Ratings2.63 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Delivra and Litmus from Validity
    Feature
    Delivra
    7.4
    2 Ratings
    4% below category average
    Litmus from Validity
    7.5
    212 Ratings
    2% below category average
    Dashboards9.02 Ratings5.610 Ratings
    Standard reports8.12 Ratings8.9211 Ratings
    Custom reports5.01 Ratings8.0148 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of Delivra and Litmus from Validity
    Feature
    Delivra
    -
    Ratings
    Litmus from Validity
    9.3
    315 Ratings
    15% above category average
    URL Validation00 Ratings9.2236 Ratings
    Link Tracking00 Ratings8.9206 Ratings
    Spam Testing00 Ratings9.3236 Ratings
    Email Previews00 Ratings9.6313 Ratings
    Best Alternatives
    DelivraLitmus from Validity
    Small Businesses
    Mad Mimi
    Score10 out of 10
    Mad Mimi
    Score10 out of 10
    Medium-sized Companies
    Everest (Return Path + 250ok)
    Score10 out of 10
    Everest (Return Path + 250ok)
    Score10 out of 10
    Enterprises
    Emma by Marigold
    Score9.4 out of 10
    Emma by Marigold
    Score9.4 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    DelivraLitmus from Validity
    Likelihood to Recommend
    6.1
    (2 ratings)
    9.1
    (338 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    7.4
    (25 ratings)
    Usability
    -
    (0 ratings)
    9.3
    (19 ratings)
    Availability
    -
    (0 ratings)
    9.1
    (6 ratings)
    Performance
    -
    (0 ratings)
    7.4
    (6 ratings)
    In-Person Training
    -
    (0 ratings)
    9.0
    (1 ratings)
    Online Training
    -
    (0 ratings)
    8.2
    (2 ratings)
    Implementation Rating
    -
    (0 ratings)
    9.1
    (10 ratings)
    Configurability
    -
    (0 ratings)
    7.3
    (5 ratings)
    Ease of integration
    -
    (0 ratings)
    10.0
    (2 ratings)
    Product Scalability
    -
    (0 ratings)
    8.5
    (6 ratings)
    Vendor post-sale
    -
    (0 ratings)
    9.1
    (4 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    9.2
    (3 ratings)
    User Testimonials
    DelivraLitmus from Validity
    Likelihood to Recommend
    Delivra
    As far as I know, Delivra is the only email marketing software that allows for every instance of a personalized email to be bcc'ed to an internal email address. This is a niche feature, but can be very useful for companies that need detailed records of all client communication for posterity.
    Incentivized
    Read full review
    Validity
    I’ve been really impressed with Litmus, especially the personalization features. Being able to easily plug in tools like sentiment trackers right into our emails has helped us gather valuable third-party data without a lot of extra work. I also really appreciate the ongoing learning resources—they offer tons of free webinars and articles that are actually useful. I recently read one on email deliverability that broke down specific data and gave me clear, actionable steps to improve how our emails are hitting inboxes. It’s more than just a testing tool—it’s become a go-to resource in our email marketing toolkit.
    Incentivized
    Read full review
    Pros
    Delivra
    • User-friendly - once I understood the platform better, it took only a few minutes for me to prepare the reminder based on the survey invitation.
    • Trustworthy - I could trust that my emails were sent successfully.
    • Had the necessary tools - I only used a few of the features, but the ones I did use were easy to implement for the emails.
    Incentivized
    Read full review
    Validity
    • Alerts: users are notified whenever comments or approvals are made on emails, with regular reminders being sent in case some were missed
    • Centralised: all members can collaborate and give their feedback on emails, providing a better flow and efficiency for the hierarchy of approvals.
    • Integration: very smooth integration, with little to no errors, with our CRM tool.
    • Validation: alt text, scaling and image ratios are validated
    • Dark mode: a very important accessibility tool used by many email users, this compatibility theme is often overlooked on other platforms. Litmus, however, makes it clear how important it is to review and track emails in this format.
    Incentivized
    Read full review
    Cons
    Delivra
    • The contact database is not easy to navigate and we are limited by the number of contact categories we can create, and the ones we can delete. When personalizing emails it is hard to see past all the unneeded database properties to find the ones I want to include.
    • Every time I log in from https://www.delivra.com/ it opens a second window with the app and leaves the first window. It should go directly to the app in the same window.
    • Within the app, you can't open links in new tabs for easy comparison between different files/versions. It would be nice to have one email open and be able to easily open a different draft "in a new tab" without having to open a new window, log in again, and navigate to the needed file.
    Incentivized
    Read full review
    Validity
    • Sometime, I feel like its slow to use. Speed is something which can be helpful.
    • AI feature. It will be beneficial for us if there is an AI feature for content updates. It can improve the subject line and content based on the performance of our past emails.
    • If it can provide more ideas on CRM based on industry standards, like I work in hospitality, and if it can share data and any new initiative for hospitality CRM, it might be useful for us to consider.
    Incentivized
    Read full review
    Likelihood to Renew
    Delivra
    No answers on this topic
    Validity
    It's one the best tools that we've found for this type of tool but we would like some additional features like spell check so if there's a platform that features that with everything else Litmus has, then we'd potentially look to move over to that platform instead. However, we are overall pretty help with the platform
    Incentivized
    Read full review
    Usability
    Delivra
    No answers on this topic
    Validity
    Litmus has integrations that make the software an integrated part of my work every day. Being able to test right within my email builder is just brilliant. Daily I also use the web interface to review analytics and spam testing. Overall it is one of the pieces of software I use daily without any complaints or issues.
    Incentivized
    Read full review
    Reliability and Availability
    Delivra
    No answers on this topic
    Validity
    We have never had a problem with Litmus being unavailable so I would say their availability is fantastic. There might have been one time years ago that the site was down briefly but it also might have been a server issue on my end. Either way, Litmus was back up and running in a very short time
    Incentivized
    Read full review
    Performance
    Delivra
    No answers on this topic
    Validity
    As with all technology, there are inevitably use-cases where you are unable to get to your original goal without some good old-fashioned experimenting. Some situations will (and are) more urgent which complicates an effective integration of a new process or a new team using an existing process but the "issues" are regularly resolved by re-starting the process specific to when Litmus is introduced to a project. If it doesn't come out the way you're anticipating, run it again and verify there is an issue before declaring all is lost
    Incentivized
    Read full review
    Support Rating
    Delivra
    No answers on this topic
    Validity
    I am always so so impressed with the litmus support team. They are not only prompt but attentive and offer very personalised responses and support
    Incentivized
    Read full review
    In-Person Training
    Delivra
    No answers on this topic
    Validity
    I had internal training for how to use, not lead by litmus. Unsure if there was any external training which took place before my time
    Incentivized
    Read full review
    Online Training
    Delivra
    No answers on this topic
    Validity
    It has all the required information.
    Incentivized
    Read full review
    Implementation Rating
    Delivra
    No answers on this topic
    Validity
    I didn’t really personally participate much in the implementation of Litmus, but from what I observed during the process, it was a smooth process with minimal disruptions. The team was able to get up and running quickly, and the platform’s user-friendly interface made onboarding fairly easy for everyone involved from the start.
    Incentivized
    Read full review
    Alternatives Considered
    Delivra
    I had the ability to manually suppress who I wanted to send the email to, as well as individually send a link to members/customers without depending on Qualtrics ability to "send to non-survey respondents."
    Incentivized
    Read full review
    Validity
    This is not applicable to my role as I have used Litmus to test emails since I have started. Because of the ease of use, timeliness, consistent quality, and affordability that Litmus offers, I haven't found the need to look at similar products or organizations. If all of these features continue to stay strong, I don't plan on changing providers
    Incentivized
    Read full review
    Scalability
    Delivra
    No answers on this topic
    Validity
    With our enterprise account, scalability is not an issue. I have not yet seen or heard of significant issues with user access, API connections for integrations etc. This includes down time for "Scheduled Maintenance" as some providers call them, Litmus has the technology backing to support a global team with a 24-hour workday across regions
    Incentivized
    Read full review
    Return on Investment
    Delivra
    • Delivra has been well suited to the needs of a particular client, and allowed for campaigns to be executed in line with their needs.
    • Delivra is another tool in our company's email marketing/marketing automation toolbox that can be used when needed or at a different price point from other platforms.
    • Overall, we haven't widely deployed Delivra.
    Incentivized
    Read full review
    Validity
    • Litmus saves our team so much time by making the QA and email review process so much easier, streamlined, and efficient.
    • We often send out campaigns out to thousands of members, and Litmus gives us the assurance and peace of mind that everything is working as it should before it gets sent out.
    • Decreases the number of email review cycles we go through.
    Incentivized
    Read full review
    ScreenShots

    Litmus from Validity Screenshots

    Screenshot of Litmus Personalize Essentials, with live polls to give subscribers a voice and drive email engagement.Screenshot of Litmus Email Guardian, featuring 24/7 link monitoring to safeguard emails.Screenshot of Litmus' integrated insights reports, that can automatically combine metrics from Salesforce Marketing Cloud with subscriber engagement insights from Litmus.Screenshot of campaign preview, available in 100+ popular email clientsScreenshot of Litmus' inbox previewing and feedback tools, that help users to spot and fix issues early.