Litmus is great for Email QA process!
July 25, 2024

Litmus is great for Email QA process!

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Litmus

We use Litmus regularly to preview and proof all of our Marketing emails that will be deployed. Our Email Operations team builds the email, and then we are able to easily view, edit, and comment any changes that we have that need to be addressed. It makes proofing and editing Marketing emails very seamless, and easy for us to provide feedback!

Pros

  • The comment and tagging ability - we're able to easily tag the correct person with the exact changes that are needed.
  • Makes the QA and approval process for email SO easy. The entire process is streamlined and efficient.
  • From a campaign manager perspective and the one QA'ing emails - there's truly zero learning curve. It's so easy to jump in and figure out how to manage and work, which is not always the case for software!

Cons

  • It would nice to be able to see changes in real time! Sometimes, I think I have to wait for our Operations team to send me an updated version to see changes. But this may be user error.
  • It would be nice to see previous versions of an email. Sometimes after requesting changes, it would be helpful to be able to easily go back and see what the original version had listed.
  • Litmus saves our team so much time by making the QA and email review process so much easier, streamlined, and efficient.
  • We often send out campaigns out to thousands of members, and Litmus gives us the assurance and peace of mind that everything is working as it should before it gets sent out.
  • Decreases the number of email review cycles we go through.
I've used HubSpot Marketing Hub previously to build marketing emails. In my current role, I do not use Litmus to build emails, only to QA - so I can cannot compare apples to apples. But I do have some familiarity with Hubspot, and I was never able to easily share an email for feedback using Hubspot. I would need to screenshot or send a link and wait for feedback to be sent via email.

Do you think Litmus from Validity delivers good value for the price?

Not sure

Are you happy with Litmus from Validity's feature set?

Yes

Did Litmus from Validity live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Litmus from Validity go as expected?

I wasn't involved with the implementation phase

Would you buy Litmus from Validity again?

Yes

For the instance that we use it - it is 100% worth it. We use primarily for email marketing and proofing/QAing emails. It provides all stakeholders visibility into what the email looks like and what changes need to be made before approving. There are likely many other ways to use Litmus, but this is the main use case that I use Litmus at my company.

Litmus from Validity Feature Ratings

Email & Online Marketing
10.0
WYSIWYG email editor
Not Rated
Dynamic content
10
Ability to test dynamic content
10
Mobile optimization
10
Email deliverability reporting
Not Rated
Reporting & Analytics
Not Rated
Standard reports
Not Rated
Custom reports
Not Rated
Pre-Send Testing
10.0
URL Validation
10
Link Tracking
10
Spam Testing
Not Rated
Email Previews
10

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