Item: Litmus from Validity
Rating: 9
Author: Verified User

Overall Satisfaction with Litmus

Use Cases and Deployment Scope

I use Litmus to test how my emails look across different providers, so I can see if the different visual elements that I use look consistent across platforms. This allows me to make sure that all of our customers are receiving quality emails and that no one email provider is receiving lower quality. I recently have started using Litmus to use personalization tools in emails as well, such as countdown timers. Other users across my organization use Litmus for HTML testing.

Pros and Cons

Pros

Ease of Use
Timeliness
Quality Results

Cons

I wish that the countdown timers I could edit the size on, currently they are only 600 px wide and you can't change that.
I would love to see a link testing tool, so that if images are not linked in an email Litmus can quickly flag it and let you know it's not there.
I would also love to see a subject line tester in Litmus that lets you know how strong your subject line is across different devices. I have seen this done on some other platforms like omnisend.com

Return on Investment

Flagging email errors before they go out to audience
Implementing customizable content into emails
Deeper visibility into email quality

Alternatives Considered

This is not applicable to my role as I have used Litmus to test emails since I have started. Because of the ease of use, timeliness, consistent quality, and affordability that Litmus offers, I haven't found the need to look at similar products or organizations. If all of these features continue to stay strong, I don't plan on changing providers.

Key Insights

Do you think Litmus from Validity delivers good value for the price?

Yes

Are you happy with Litmus from Validity's feature set?

Yes

Did Litmus from Validity live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Litmus from Validity go as expected?

I wasn't involved with the implementation phase

Would you buy Litmus from Validity again?

Yes

Likelihood to Recommend

I think that overall Litmus is a great tool, and all of the functionality it does have it works extremely well. Additionally, I think that for the price that it costs, it is well worth the money to make sure our users have a quality experience with our emails. I do wish, however, that Litmus would start implementing new tools to help with the stricter spam guidelines that are being put in place across different email providers, and offer advice on how to increase your likelihood of avoiding spam.

Litmus from Validity Feature Ratings

Comments

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Litmus is a quality email testing service.