CrowdRiff vs. SnapApp Interactive Content Marketing (discontinued)

We love to use CrowdRiff for specific trending items, for example, wine slushies are popular during the spring/summer and each winery does them a little bit differently so it's nice to be able to use CrowdRiff to source various images of slushies available across the state in a quick turnaround.

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Delivering appropriate content to your audience is easy and easy to increase reach. In its field, Snapapp excels. According to me, the ABM tracking is one of the most useful features. I can track my organization's strengths and weaknesses and work on them simultaneously. Through Audience intelligence I can analyse what engages my audience and whats not.

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• searching images
• the filtering, being able to exclude terms hashtags, etc.
• easy to use

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• Organically involves the potential client.
• Intelligently captures and utilizes clients' pain points to more effectively engage and close.
• Kinder, gentler selling voice!

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• would love to be able to search by geographic location

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• Mobile - It is not always easy to determine how you content will look for mobile. The responsiveness is also not always on par. I thinkthey are working on this.
• Price - As always would love to have more flexibility on price. It is pretty well priced but the cost per lead is still a bit high.

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We recently decided not to renew our use of SnapApp. Due to the lack of integration with our version of Eloqua (without an added cost), we determined this was not where we wanted to spend our marketing dollars. We are also streamlining our data collection processes, expanding our employee numbers, and working towards other goals as a marketing department as a company. SnapApp just didn't help us meet those goals

Real team standing behind the product.

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Although not a direct comparison (Canva is an online graphic design application), it has many of the editing features that I think would greatly benefit SnapApp's usability. However, as far as I'm aware, SnapApp is one of the only online platforms designed to create interactive content and is accessible for a basic user.

• very positive impact, has saved us money in that some of the images we have not needed to purchase.

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• SnapApp has really boosted lead generation in channels where we've struggled e.g. our company blog, owned (not paid) social media, etc.
• It allows us to create engaging experiences for our prospects that aren't really available through other means.