ConvertKit vs. HighLevel

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
ConvertKit
Score 8.5 out of 10
N/A
ConvertKit, from the company of the same name headquartered in Boise, is presented as email marketing software for online creators - the authors, makers, podcasters, photographers, YouTubers, teachers, and artists. The vendor boasts 19,500 paying customers, sending 500 million emails per month, and rapid growth.
$29
per month
HighLevel
Score 8.8 out of 10
N/A
HighLevel is an all-in-one white-label marketing platform for digital agencies boasting CRM, Email, 2-way SMS, Funnel Builder, web page / landing page designer or online calendar builder, etc., from the company of the same name in Eugene.
$97
per month
Pricing
ConvertKitHighLevel
Editions & Modules
Creator
$29.00
per month
Creator Pro
$59.00
per month
Starter
$97
per month
Unlimited
$297
per month
SaaS Pro
$497
per month
Offerings
Pricing Offerings
ConvertKitHighLevel
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
ConvertKitHighLevel
Features
ConvertKitHighLevel
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
ConvertKit
8.8
Ratings
10% above category average
HighLevel
6.6
Ratings
11% below category average
WYSIWYG email editor9.00 Ratings8.10 Ratings
Dynamic content8.70 Ratings6.10 Ratings
Ability to test dynamic content8.70 Ratings6.10 Ratings
Landing pages8.30 Ratings6.10 Ratings
A/B testing8.40 Ratings7.10 Ratings
Mobile optimization9.70 Ratings7.10 Ratings
Email deliverability reporting9.70 Ratings6.10 Ratings
List management8.00 Ratings6.10 Ratings
Triggered drip sequences8.40 Ratings7.10 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
ConvertKit
8.2
Ratings
7% above category average
HighLevel
5.8
Ratings
16% below category average
Dashboards8.30 Ratings6.10 Ratings
Standard reports9.70 Ratings6.10 Ratings
Custom reports6.70 Ratings5.10 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
ConvertKit
9.4
Ratings
16% above category average
HighLevel
-
Ratings
URL Validation10.00 Ratings00 Ratings
Link Tracking10.00 Ratings00 Ratings
Image Validation9.30 Ratings00 Ratings
Inbox Display9.70 Ratings00 Ratings
Email Accessibility Tools9.30 Ratings00 Ratings
Spelling and Grammar Check9.00 Ratings00 Ratings
Spam Testing8.00 Ratings00 Ratings
Email Previews10.00 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
ConvertKit
-
Ratings
HighLevel
6.1
Ratings
10% below category average
Lead nurturing automation00 Ratings7.00 Ratings
Lead scoring and grading00 Ratings6.10 Ratings
Data quality management00 Ratings6.10 Ratings
Automated sales alerts and tasks00 Ratings5.10 Ratings
Lead segmentation and distribution00 Ratings6.00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
ConvertKit
-
Ratings
HighLevel
6.1
Ratings
29% below category average
Calendaring00 Ratings7.10 Ratings
Event/webinar marketing00 Ratings5.10 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
ConvertKit
-
Ratings
HighLevel
5.1
Ratings
26% below category average
Social sharing and campaigns00 Ratings5.10 Ratings
Social profile integration00 Ratings5.10 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
ConvertKit
-
Ratings
HighLevel
5.6
Ratings
14% below category average
API00 Ratings6.10 Ratings
Role-based workflow & approvals00 Ratings6.10 Ratings
Customizability00 Ratings6.10 Ratings
Integration with Salesforce.com00 Ratings5.10 Ratings
Integration with Microsoft Dynamics CRM00 Ratings5.10 Ratings
Integration with SugarCRM00 Ratings5.10 Ratings
Best Alternatives
ConvertKitHighLevel
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Score 9.9 out of 10
LocaliQ
LocaliQ
Score 9.0 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
LocaliQ
LocaliQ
Score 9.0 out of 10
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Score 9.4 out of 10
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Score 8.1 out of 10
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User Ratings
ConvertKitHighLevel
Likelihood to Recommend
8.0
(0 ratings)
8.0
(0 ratings)
Usability
9.0
(0 ratings)
7.0
(0 ratings)
User Testimonials
ConvertKitHighLevel
Likelihood to Recommend
For us, it started with a smaller use case of captured leads, nurture them overtime to convert for services. Later we expanded our use case and started using integrations and automations to improve the conversions and automate some tasks as well. Based on that I totally feel someone who is creator and trying to diversify the income across building audience, community, paid Newsletter etc will suits the best. If you are just using it for email campaigns then it might not justify the price tag considering there are other cheaper alternatives that's available in the market.
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HighLevel is a great "all round" system for managing marketing campaign, for both your own business and for the campaigns of clients. It has all the tools you need to build and run campaigns successfully. It is less well suited for specialized services, such as building landing pages and the the fast load of those pages.
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Pros
  • Emails landing in subscribers inbox.
  • Free mailing address that customers can use.
  • Robust tagging system for managing funnels and targeting users with optimized emails.
  • Broad integrations available for other platforms and optin form plugins.
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  • Conversational AI
  • Voice AI
  • Website building tools
  • Sales Funnels
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Cons
  • When I first started using ConvertKit, I found it hard to create a landing page. I am pretty technical but when I had to customize my page using HTML, I got lost. I thought I could get up and running within an hour (build the page, create the list, and set up automation), but I soon realized I had to upgrade to use automation and setting up took me more than 3 hours. The learning curve had me stuck. I got frustrated and reached out to support.
  • ConvertKit is not for a non-tech person. There are not enough templates to get up and running within an hour.
  • ConvertKit is simply email marketing and landing pages for list building. It could offer a little more.
  • The analytics can be a bit more in depth.
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  • Enhanced Collaboration Features
  • Integration Challenges
  • Limited Customization
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Usability
Can be summed up in three words that 'It just Works'. Crafted for creators and artists in mind, it offers all they need for start building up list. Free tier is really a good move to test out stuff. I am staying with them considering their good email delivery and simple interface and easy integration with our website software. WYSIYG Editor, Standard reporting but not deep level analytics gives all the basic tools needed to support the business.
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With an all-in-one solution like HighLevel there is so many parts all playing together it can be easy to feel overwhelmed by it all if you are not a marketer or someone with previous experience working with sales & marketing focused CRMs. So the balancing act is to make sure all features work well together and are easier enough to find and use. HighLevel does this well.
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Alternatives Considered
The other products I have used are not available on TrustRadius. I used ConvertKit before I used these other products because I need an all in one platform.
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HighLevel competes with other funnel builders, automations providers and CRMs. HighLevel has a clear advantage in terms of value for money. It gives you a lot of bang for buck. We can get cheaper but you will not get all the same features and development speed as HighLevel. You can get a bit nicer page builders, email marketing tools etc but they will come at a lot more $$. So it really depends. You can spend some more $$ in HighLevel and get custom built css styling and make it look and feel the same as more $$ tools. So really you can't lose with HighLevel in the long run.
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Return on Investment
  • Greatly limits the number of client questions we receive
  • Improves our customer service
  • Tracks the number of leads we get over a period of time
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  • Definitely a useful tool for us and our clients
  • We minimized the need for having to subscribe to various platforms that address different needs
  • We cater mostly to small businesses, so it's perfect for our clients' needs in terms of cost
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ScreenShots