Formerly Oracle Content Marketing of the Oracle Marketing Cloud, Compendium was a content marketing solution to create and distribute compelling content across multiple channels to a targeted audience. Users could plan, produce, and deliver content across multiple personas and channels throughout the customer life cycle.
Oracle acquired the product in 2013. A legacy product, Compendium is now end of sale.
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PathFactory
Score 7.8 out of 10
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PathFactory enables you to unlock B2B revenue with AI-powered content intelligence which allows you to generate personalized, engaging, and conversion-focused experiences across the entire B2B buyer journey. Per the vendor, you can accelerate deal velocity and grow your pipeline by recommending the next-best assets for individual buyers and target accounts alike.
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Pricing
Compendium (discontinued)
PathFactory
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Compendium (discontinued)
PathFactory
Free Trial
No
No
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
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More Pricing Information
Community Pulse
Compendium (discontinued)
PathFactory
Features
Compendium (discontinued)
PathFactory
Content Creation
Comparison of Content Creation features of Product A and Product B
Compendium (discontinued)
7.2
Ratings
11% below category average
PathFactory
-
Ratings
Ideation
6.30 Ratings
00 Ratings
Approval workflows
9.10 Ratings
00 Ratings
Content collaboration
7.60 Ratings
00 Ratings
Content calendar
7.50 Ratings
00 Ratings
Network for content licensing/production
5.50 Ratings
00 Ratings
Content Publishing
Comparison of Content Publishing features of Product A and Product B
Compendium (discontinued)
6.6
Ratings
20% below category average
PathFactory
9.1
Ratings
12% above category average
Content hub
6.50 Ratings
9.40 Ratings
Forms / Gated content
6.10 Ratings
9.30 Ratings
Embedded CTAs
7.10 Ratings
8.60 Ratings
Content distribution
7.20 Ratings
9.00 Ratings
Content promotion
6.10 Ratings
9.00 Ratings
Content automation
6.70 Ratings
9.00 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
Oracle is great for a very basic blog. The look of ours was designed and built on the back end/code side, so I'm not sure if there are a lot of clean, modern templates like you see in a lot of blogs today to choose from or not. It has been great having a number of authors who can write content directly in the platform and then submit it to our content managers for scheduling and publishing. I think the biggest issue people may have with it is the look of the interface. It needs an update.
It's a great tool if you want to create experiences on web and share content with your audience - especially if you want to create bingeable content. For a microsite, I would like to see more modules that build up a page, and great examples for inspiration
Workflows are a functionality in OCM making sure that the approval is given by the right person in the right job before it's on it's way to the next step and in the end, publishing!
Template functionality in OCM allows for easy copying and adjusting, allowing you to re-use best practices quickly!
Some of our authors have trouble figuring out how the workflow works. It takes a little bit of searching to find where to set a page for approval. They also have trouble locating where to schedule blogs to be published.
It's not the most user-friendly design. When you log in, it feels a bit dated and take a bit of time to get acclimated to where everything is located.
The organization of the backend code files seems very disorganized.
Finding any sort of tutorials, demos, site help is challenging.
Maybe the worst part is trying to contact customer support. There is a lengthy registration process for their separate support forum that requires approval. I've had a couple support instances there have been left unresolved and and closed without any offers why.
Microsite was very hard to build ourselves. Changing the site can be really confusing and is not always intuitive. We have trouble knowing how to update items to get it to work the way we want it to.
Better instructions on how to customize tracks and use the different tools.
Users that come in without UTM parameters should still be included in all data reporting.
Easy to use, and supporting several permutations, the CM suite is an excellent solution for a mid to large size business. It's meant to be used by a team, and the functionality can work across websites and landing pages. There's also the high benefit of translation management, providing support for localized products.
We have seen a lot of value from our team's use of Path Factory. We also like working with this vendor as they actually take our feedback and implement it on their roadmap. A great vendor with a great product
Overall, I think the tool is fairly easy to use to get a basic content uploaded to create a track and even the more complicated features become easier once you become familiarised with the process
I think there was only one time where we had issues reaching our account manager, otherwise PathFactory was always willing to hop on the phone to talk through strategy, to work through issues, and help build custom solutions to fit our needs. Customer service is a big selling point of PathFactory.
The analytics and reports feature is fairly new and have proved very popular with many areas of our business and is growing in popularity. The metrics that are attainable are very insightful and provides a clear picture on the performance of the track.
To be perfectly honest, every one of my concerns and problems has been handled by the support team in a very timely manner. If they could not fix my issue they assured me it be addressed in future updates.
Working with the Solutions Consultants is amazing. They are extremely knowledgeable and willing to go way above and beyond - ie working in our Marketo instance to trouble shoot form issues. Love having access to chat the support team in-app. CSMs are knowledgeable and we also get to draw on the expertise of marketers inside PathFactory
I was able to browse around the tool quite easily once some basic training was given. I learnt much from using those method and only needed further help when wanting to learn about Reports, External codes and adding forms.
The customer service, from technical through to customer success, is one of the biggest reasons I'd recommend PathFactory. This is true of their training. It can be as bespoke as you like, at least in my experience, and the team is always willing (where possible) to incorporate your suggestions.
Don't forget about customer service once you have a closed the sale with a customer. Oracle seemed to not care about our needs/timeline after we gave them our Purchase Order
Any implementation of a tool like PathFactory is going to be a heavy lift in terms of organization, strategy, tracking, and execution. However, we on boarded at a time where a lot of what we wanted to do with PathFactory had to be custom built, from CTA buttons to matching the brand to the landing page look, it took a ton of work and a lot of time from other departments to execute and to feel truly “ready.”
While OCM was a lot more money, they were able to prove to us that they are a much better solution to use and worth the extra cost. The reporting, capabilities along with the analytics that was easy to download was a big discussion factor for us.
I used Uberflip in a past company. I think they are pretty comparable. From what I remember, Uberflip was more intuitive to use, but I think PathFactory might have more capabilities. Although this was years ago, I am not aware of Uberflip's functionality now. I have had good experiences with both.
Pathfactory is growing in popularity amongst individuals from different parts of the organisation and it would be difficult to forecast how scalable this can become
Simple and consistent landing pages without needing web or design teams. Huge time saver for us and helps our team be more efficient.
Searchable, filterable collateral library for internal use. Again, this helps us be more efficient and also makes sure that teams have the right and updated resources, as that's been hard to manage.
Providing a method for reps to provide curated content to prospects without Marketing intervention. Helping push deals down the funnel.
