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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Cognito Forms

    Score9.3 out of 10
    N/ACognito Forms, from the company of the same name in South Carolina, is presented by the vendor as an easy-to-use online form builder, allowing anyone to create, publish, and manage forms, with free and paid plans. With it, users can create unlimited forms including registration forms, payment forms, and surveys without coding. Forms can be embedded directly into a website, and form submissions can be viewed from any device, any time.

    $19

    per month 2 users

    Google Forms

    Score8.9 out of 10
    N/AGoogle Forms is an app for creating forms and surveys, and is part of Google Apps for Work. The product focuses on ease of use; the interface is similar to a document editor, with drop down lists of options and drag and drop question re-ordering. Users can embed images and video into surveys. Users can also program the question flow with custom logic. Google sends users basic summaries of the survey results automatically, or users can export the raw survey results data and analyze it via…N/A
    Pricing
    Cognito FormsGoogle Forms
    Editions & Modules
    Free
    $0
    1 user
    Pro
    $19
    per month 2 users
    Team
    $39
    per month 5 users
    Enterprise
    $129
    per month 20 users
    No answers on this topic
    Offerings
    Pricing Offerings
    Cognito FormsGoogle Forms
    Free Trial
    NoNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Cognito FormsGoogle Forms
    Considered Both Products
    Cognito Forms
    No answer on this topic
    Google
    Chose Google Forms
    Cognito Forms are really great because of the high degree of customisation that can be done. You can seriously build some amazing workflows using them which we do use for more intricate projects
    Incentivized
    Key User Insights
    Would buy again
    100%
    Would buy again
    5 Answers
    98%
    Would buy again
    53 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    5 Answers
    100%
    Delivers good value for the price
    54 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    5 Answers
    94%
    Happy with the feature set
    51 Answers
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    5 Answers
    100%
    Lived up to sales and marketing promises
    35 Answers
    Implementation went as expected
    100%
    Implementation went as expected
    5 Answers
    98%
    Implementation went as expected
    41 Answers
    Features
    Cognito FormsGoogle Forms
    Survey Format & Appearance
    Comparison of Survey Format & Appearance features of Cognito Forms and Google Forms
    Feature
    Cognito Forms
    8.3
    4 Ratings
    4% above category average
    Google Forms
    7.9
    110 Ratings
    1% below category average
    Survey templates8.54 Ratings8.7102 Ratings
    Themes7.04 Ratings7.0102 Ratings
    Custom logo/branding9.54 Ratings8.088 Ratings
    Survey Content
    Comparison of Survey Content features of Cognito Forms and Google Forms
    Feature
    Cognito Forms
    8.7
    4 Ratings
    2% above category average
    Google Forms
    9.4
    108 Ratings
    10% above category average
    Changes to live survey8.53 Ratings10.0102 Ratings
    Question design help8.54 Ratings9.089 Ratings
    Multiple question types9.04 Ratings9.2107 Ratings
    Survey Logic
    Comparison of Survey Logic features of Cognito Forms and Google Forms
    Feature
    Cognito Forms
    9.5
    4 Ratings
    14% above category average
    Google Forms
    8.6
    98 Ratings
    4% above category average
    Survey logic flexibility9.54 Ratings8.698 Ratings
    Survey Reporting & Analytics
    Comparison of Survey Reporting & Analytics features of Cognito Forms and Google Forms
    Feature
    Cognito Forms
    9.5
    4 Ratings
    15% above category average
    Google Forms
    9.1
    109 Ratings
    11% above category average
    Response tracking9.03 Ratings8.9107 Ratings
    Data export9.54 Ratings9.0103 Ratings
    Standard reports10.04 Ratings8.8102 Ratings
    Custom reports9.54 Ratings9.579 Ratings
    Analytics9.54 Ratings9.384 Ratings
    Survey Administration & Security
    Comparison of Survey Administration & Security features of Cognito Forms and Google Forms
    Feature
    Cognito Forms
    9.8
    4 Ratings
    12% above category average
    Google Forms
    9.9
    103 Ratings
    13% above category average
    Access controls9.54 Ratings9.8101 Ratings
    Compliance10.04 Ratings10.080 Ratings
    Survey Distribution
    Comparison of Survey Distribution features of Cognito Forms and Google Forms
    Feature
    Cognito Forms
    9.3
    3 Ratings
    13% above category average
    Google Forms
    9.1
    77 Ratings
    10% above category average
    Vendor-offered crowdsourcing9.53 Ratings9.037 Ratings
    Respondent restrictions9.03 Ratings9.375 Ratings
    Best Alternatives
    Cognito FormsGoogle Forms
    Small Businesses
    Jotform
    Score8.5 out of 10
    Jotform
    Score8.5 out of 10
    Medium-sized Companies
    Qualaroo
    Score6.1 out of 10
    Qualaroo
    Score6.1 out of 10
    Enterprises
    QuestionPro
    Score10 out of 10
    QuestionPro
    Score10 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Cognito FormsGoogle Forms
    Likelihood to Recommend
    9.5
    (6 ratings)
    10.0
    (114 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    10.0
    (3 ratings)
    Usability
    8.5
    (5 ratings)
    9.8
    (54 ratings)
    Availability
    -
    (0 ratings)
    10.0
    (1 ratings)
    Performance
    -
    (0 ratings)
    10.0
    (1 ratings)
    Support Rating
    8.5
    (3 ratings)
    8.0
    (48 ratings)
    Product Scalability
    -
    (0 ratings)
    3.0
    (1 ratings)
    User Testimonials
    Cognito FormsGoogle Forms
    Likelihood to Recommend
    Cognito Forms
    It's excellent for small sets of forms, from simple to highly complex It's not good at scale. With over 170 forms now, we desperately need some way to manage and maintain shared content once Cognito does not help. Their approach is that you can copy a working form (great) and modify it to create the next one. That's how we've got so many forms...
    Read full review
    Google
    Google Forms works really well when you need to quickly gather information and store it in a standardized format. It also works well if your organization is already using other Google products.
    If you don't use other Google products, another service may be a better fit for you. Additionally, if you need your forms to be highly customized for marketing purposes, for example, you might have an easier time with other tools.
    That being said, Google Forms is well supported and is highly flexible and would likely work well for many companies.
    Incentivized
    Read full review
    Pros
    Cognito Forms
    • New Hire Form - It announces the new hire and provides direction to several departments on their needs, computer, phone, security level, etc.
    • Terminations - We use it to shut off security, badges, computers, track phone, electronics, etc.
    • Temp Form - It provides an avenue to enter them into our payroll system for tracking hours, also, for the start and end dates.
    Incentivized
    Read full review
    Google
    • Live results: When a user completes the form the results are added instantly.
    • Easy to create: Google Forms has a simple interface that allows for a wide range of question types. Google will even try to guess the question type based on the question (but this can be overridden).
    • Answers export to Google Sheets: It is easy to have each response to your form add a row to a Google Sheet, allowing for further analysis or processing.
    • Ability to automatically collect email addresses within a domain: If you have a form that has been shared with users in your domain, you can set it to automatically collect the users' email addresses without them needing to type it in. Makes checking whether all students have completed the form easy.
    Incentivized
    Read full review
    Cons
    Cognito Forms
    • It isnt the most user friendly if you have someone who isnt experienced
    • Learning curve is pretty high
    • Should be easier to customise the formatting
    Incentivized
    Read full review
    Google
    • Sometimes finding the output -- a Google Sheet with all responses-- is a little difficult. It's also sometimes confusing to figure out how to get back into the Google Form Survey itself.
    • As always, sharing among an institutional Google account and your personal Google account can be frustrating. You have to make a copy and can't share across the two different accounts very easily.
    Incentivized
    Read full review
    Likelihood to Renew
    Cognito Forms
    No answers on this topic
    Google
    I will definitely renew my use of Google Forms because I really like the ease of use and the number of tools that Google forms provide. I also love that I can administer a test in real-time and get results in a timely manner
    Incentivized
    Read full review
    Usability
    Cognito Forms
    We have been using Cognito Forms for over 5 years. We find it very easy use and it is part of the programs we use on a daily basis.
    Incentivized
    Read full review
    Google
    Google Forms is a very intuitive and easy to use tool, it is not necessary to have a complex knowledge to create advanced forms, it is enough with the functions and aids that the tool offers for the creation of these, even children and students can do it, also the way to export the data is really simple, simply an incredible tool.
    Incentivized
    Read full review
    Reliability and Availability
    Cognito Forms
    No answers on this topic
    Google
    In the years I've used GoogleForms I've never ran into any issues with the reliability or availability. Google is a gigantic company with essentially limitless resources which makes it very easy to trust that I will continue to be able to enjoy the same reliability I've come to know and expect from GoogleForms
    Incentivized
    Read full review
    Performance
    Cognito Forms
    No answers on this topic
    Google
    One of the things that comes as a benefit of the lack to create complex logic branching and truly custom design is that there isn't lot of room to bog down the software. GoogleForms has always loaded just as fast as my internet service and device would allow it. I'm not sure about front end integrations or integrations into the form itself, as I've never explored it, but on the backend, I've never had any issues with integrations channeling from GoogleForms from the GoogleForms's end of things.
    Incentivized
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    Support Rating
    Cognito Forms
    Very friendly and helpful, but typically takes at least one day to respond. However, when they do respond they dive right into the specific form I ask about and tell me exactly how to fix what I need help with
    Incentivized
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    Google
    Google has a support team but it isn't the most helpful with Forms. I find most of my answers by searching online and watching tutorial videos. I would recommend utilizing online resources before contacting their live support team for help. Just make sure that they are recent videos or directions. Google is constantly updating their interfaces so it is easy for things to get out of date
    Incentivized
    Read full review
    Alternatives Considered
    Cognito Forms
    I have not used any other programs like Cognito Forms. I have been with my company for almost two years. I very much like the ease of this system and its capabilities. I like knowing everyone is using the same thing. I do not foresee us making any changes to our current use of Cognito Forms.
    Incentivized
    Read full review
    Google
    We have also used FormAssembly, which is far more advanced with security, analytics, and functionality, but is also more expensive and takes a greater resource investment to train others to use. While FormAssembly can provide a lot more features, and is definitely the better choice for more complex surveys, forms, and applications, Google Forms is a very approachable and easy to use platform. We would recommend Google Forms for smaller businesses with simpler processes, and everyday use for any organization.
    Incentivized
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    Scalability
    Cognito Forms
    No answers on this topic
    Google
    GoogleForms lacks the ability for complex logic branching and the ability to truly design it in a custom manner. It's pretty obvious when you land on a GoogleForm that it is in fact a GoogleForm. This rating solely reflects the lack of flexibility which in turn makes it something that wouldn't usually be scaled. That being said, if needing to scale a simple solution, GoogleForms would be up for the job.
    Incentivized
    Read full review
    Return on Investment
    Cognito Forms
    • We've been able to get away from Word and pdf forms and build a functionality that is conditional on form content
    • The speed of getting a good-enough version up and running to meet an immediate business need is outstanding
    • The cost of improving a set of almost good-enough forms or propagating a change in business rules is depressing
    Read full review
    Google
    • It's difficult to track ROI since Google Forms is used less formally
    • [The] positive impact is the actionable results we receive from surveys
    • [The] impact is highly dependent on how well the questions are asked, and how seriously the survey is taken by employees
    Incentivized
    Read full review
    ScreenShots