Cognito Forms vs. FormAssembly

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Cognito Forms
Score 9.2 out of 10
N/A
Cognito Forms, from the company of the same name in South Carolina, is presented by the vendor as an easy-to-use online form builder, allowing anyone to create, publish, and manage forms, with free and paid plans. With it, users can create unlimited forms including registration forms, payment forms, and surveys without coding. Forms can be embedded directly into a website, and form submissions can be viewed from any device, any time.
$19
per month 2 users
FormAssembly
Score 8.6 out of 10
N/A
The FormAssembly Data Collection Platform helps organizations collect, connect, and protect data. It features a no-code form builder that simplifies the process of collecting data in the most complex environments. Multi-stage workflows automate manual processes and business-critical integrations – including Salesforce, Google, and Microsoft – provide a connected data ecosystem that ensures data is where it’s needed, when it’s needed. Its operational standards, combined with…N/A
Pricing
Cognito FormsFormAssembly
Editions & Modules
Free
$0
1 user
Pro
$19
per month 2 users
Team
$39
per month 5 users
Enterprise
$129
per month 20 users
Basic
Contact Sales
Enterprise
Contact sales
Government
Contact sales
Team
Contact Sales
Essentials
Contact Sales
Offerings
Pricing Offerings
Cognito FormsFormAssembly
Free Trial
NoYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional Details
More Pricing Information
Community Pulse
Cognito FormsFormAssembly
Features
Cognito FormsFormAssembly
Survey Format & Appearance
Comparison of Survey Format & Appearance features of Product A and Product B
Cognito Forms
8.3
4 Ratings
4% above category average
FormAssembly
9.4
10 Ratings
16% above category average
Survey templates8.54 Ratings9.87 Ratings
Themes7.04 Ratings8.58 Ratings
Custom logo/branding9.54 Ratings10.010 Ratings
Survey Content
Comparison of Survey Content features of Product A and Product B
Cognito Forms
8.7
4 Ratings
2% above category average
FormAssembly
10.0
10 Ratings
16% above category average
Changes to live survey8.53 Ratings10.09 Ratings
Question design help8.54 Ratings10.08 Ratings
Multiple question types9.04 Ratings10.010 Ratings
Survey Logic
Comparison of Survey Logic features of Product A and Product B
Cognito Forms
9.5
4 Ratings
14% above category average
FormAssembly
10.0
9 Ratings
20% above category average
Survey logic flexibility9.54 Ratings10.09 Ratings
Survey Reporting & Analytics
Comparison of Survey Reporting & Analytics features of Product A and Product B
Cognito Forms
9.5
4 Ratings
15% above category average
FormAssembly
9.5
10 Ratings
15% above category average
Response tracking9.03 Ratings10.010 Ratings
Data export9.54 Ratings10.09 Ratings
Standard reports10.04 Ratings10.07 Ratings
Custom reports9.54 Ratings10.07 Ratings
Analytics9.54 Ratings7.56 Ratings
Survey Administration & Security
Comparison of Survey Administration & Security features of Product A and Product B
Cognito Forms
9.8
4 Ratings
12% above category average
FormAssembly
9.0
8 Ratings
3% above category average
Access controls9.54 Ratings7.96 Ratings
Compliance10.04 Ratings10.07 Ratings
Survey Distribution
Comparison of Survey Distribution features of Product A and Product B
Cognito Forms
9.3
3 Ratings
12% above category average
FormAssembly
7.9
4 Ratings
4% below category average
Vendor-offered crowdsourcing9.53 Ratings6.01 Ratings
Respondent restrictions9.03 Ratings9.74 Ratings
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User Ratings
Cognito FormsFormAssembly
Likelihood to Recommend
9.5
(6 ratings)
10.0
(13 ratings)
Likelihood to Renew
-
(0 ratings)
8.5
(3 ratings)
Usability
8.5
(5 ratings)
-
(0 ratings)
Availability
-
(0 ratings)
10.0
(1 ratings)
Support Rating
8.5
(3 ratings)
10.0
(1 ratings)
User Testimonials
Cognito FormsFormAssembly
Likelihood to Recommend
Cognito Forms
It's excellent for small sets of forms, from simple to highly complex It's not good at scale. With over 170 forms now, we desperately need some way to manage and maintain shared content once Cognito does not help. Their approach is that you can copy a working form (great) and modify it to create the next one. That's how we've got so many forms...
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FormAssembly
Digitizing your company's physical paper transactions. Once digitized, your staff/users can easily access it with their mobiles or anything that has a browser. This gives them convenience and saves paper waste. Some scenarios I think are when some people would like to treat from assembly as a document signing platform like DocuSign or Conva.
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Pros
Cognito Forms
  • New Hire Form - It announces the new hire and provides direction to several departments on their needs, computer, phone, security level, etc.
  • Terminations - We use it to shut off security, badges, computers, track phone, electronics, etc.
  • Temp Form - It provides an avenue to enter them into our payroll system for tracking hours, also, for the start and end dates.
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FormAssembly
  • It integrates well with Salesforce. It allows for bi-directional communication which is critical for our form. To provide the custom with a good UX, the form dynamically responds to their input, saves their choices as records in Salesforce and then puts in them in the next step in the process.
  • FormAssembly allows for custom scripts to be used (javascript, CSS and html). This has allow for our forms to align better with our branding and provide for a more robust and clean UX.
  • We can communicate from one form to another using dynamic url variables. Due to the complexity of our forms this is huge. It allows for our customers to input less, save their info in Salesforce and they stay in a natural workflow regardless of how many forms we need to incorporate.
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Cons
Cognito Forms
  • It isnt the most user friendly if you have someone who isnt experienced
  • Learning curve is pretty high
  • Should be easier to customise the formatting
Read full review
FormAssembly
  • The information coming from Salesforce to use in the choices for an answer does not always appear as needed. (API vs name).
  • Ability for Admins to see and edit every user's forms. This would be useful in the event that someone is no longer with the institution.
  • When a form is cloned, it would be nice if the connector were also cloned but not active. This would allow us to verify and turn on without having to rebuild everything.
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Likelihood to Renew
Cognito Forms
No answers on this topic
FormAssembly
FormAssembly continues to meet our needs, and the product functionality continues to grow, providing us with new opportunities to utilize the software. We've built many forms and associated processes on FormAssembly. It would require a large effort to migrate to another platform. We have invested a lot of time in learning FormAssembly.
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Usability
Cognito Forms
We have been using Cognito Forms for over 5 years. We find it very easy use and it is part of the programs we use on a daily basis.
Read full review
FormAssembly
Given how many sophisticated features appear in the form builder itself, the back-end management can feel strikingly skimpy at times. More dynamic or visually appealing confirmation messages/email notifications would realign these with the existing capabilities of the forms themselves. This is a small issue though because data capture is our primary priority in form fills and it is always excellent in Salesforce!
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Support Rating
Cognito Forms
Very friendly and helpful, but typically takes at least one day to respond. However, when they do respond they dive right into the specific form I ask about and tell me exactly how to fix what I need help with
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FormAssembly
While it's not a true development package and misses some features like ingestion of external data for lists, etc... the product is fast, stable, easy to use, and will suit the needs of anyone needing online form functionality with SalesForce and other connectors available for your marketing needs.
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Alternatives Considered
Cognito Forms
I have not used any other programs like Cognito Forms. I have been with my company for almost two years. I very much like the ease of this system and its capabilities. I like knowing everyone is using the same thing. I do not foresee us making any changes to our current use of Cognito Forms.
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FormAssembly
When we were researching options 2 years ago, FormAssembly beat other form tools hands down based on Salesforce integration features. The ability to declaratively set up prefill and post-submission data connectors supporting complex hierarchical data relationships was huge there. We also valued the ability to authenticate Salesforce users on the form. This allowed us to ensure that only authorized individuals could make updates to their records (and not other people's records) via the form. Since we embed it so heavily into Salesforce, we often compare FormAssembly to Salesforce's native Visualforce and Lightning Component frameworks when deciding how to fulfill a data capture requirement. Unless something very custom is called for, we very often choose FormAssembly first for the flexibility it gives us to build and iterate in the early phases of a new program.
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Return on Investment
Cognito Forms
  • We've been able to get away from Word and pdf forms and build a functionality that is conditional on form content
  • The speed of getting a good-enough version up and running to meet an immediate business need is outstanding
  • The cost of improving a set of almost good-enough forms or propagating a change in business rules is depressing
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FormAssembly
  • We used to use Joomla built-in forms on our site... oh wow, what an upgrade. FormAssembly is miles ahead. We've saved so much time - we get better, cleaner responses and our users don't have to waste time.
  • Updating our existing client records using FormAssembly is a godsend. It's super easy to direct our clients to the proper places.
  • We get creative, sometimes. We've built in a feature for our Excel reports that automatically pushes a response through FormAssembly, into SalesForce - so that when salespeople complete an Excel report, then can quickly/easily update SalesForce without logging into anything. Thanks for the workaround, FormAssembly!
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ScreenShots

FormAssembly Screenshots

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