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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Cognito Forms

    Score9.3 out of 10
    N/ACognito Forms, from the company of the same name in South Carolina, is presented by the vendor as an easy-to-use online form builder, allowing anyone to create, publish, and manage forms, with free and paid plans. With it, users can create unlimited forms including registration forms, payment forms, and surveys without coding. Forms can be embedded directly into a website, and form submissions can be viewed from any device, any time.

    $19

    per month 2 users

    FormAssembly

    Score8.6 out of 10
    N/AThe FormAssembly Data Collection Platform helps organizations collect, connect, and protect data. It features a no-code form builder that simplifies the process of collecting data in the most complex environments. Multi-stage workflows automate manual processes and business-critical integrations – including Salesforce, Google, and Microsoft – provide a connected data ecosystem that ensures data is where it’s needed, when it’s needed. Its operational standards, combined with…N/A
    Pricing
    Cognito FormsFormAssembly
    Editions & Modules
    Free
    $0
    1 user
    Pro
    $19
    per month 2 users
    Team
    $39
    per month 5 users
    Enterprise
    $129
    per month 20 users
    Basic
    Contact Sales
    Enterprise
    Contact sales
    Government
    Contact sales
    Team
    Contact Sales
    Essentials
    Contact Sales
    Offerings
    Pricing Offerings
    Cognito FormsFormAssembly
    Free Trial
    NoYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeOptional
    Additional Details——
    More Pricing Information
    Community Pulse
    Cognito FormsFormAssembly
    Considered Both Products
    Cognito Forms
    No answer on this topic
    FormAssembly
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    5 Answers
    No answers on this topic
    Delivers good value for the price
    100%
    Delivers good value for the price
    5 Answers
    No answers on this topic
    Happy with the feature set
    100%
    Happy with the feature set
    5 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    5 Answers
    No answers on this topic
    Implementation went as expected
    100%
    Implementation went as expected
    5 Answers
    No answers on this topic
    Features
    Cognito FormsFormAssembly
    Survey Format & Appearance
    Comparison of Survey Format & Appearance features of Cognito Forms and FormAssembly
    Feature
    Cognito Forms
    8.3
    4 Ratings
    4% above category average
    FormAssembly
    9.4
    10 Ratings
    17% above category average
    Survey templates8.54 Ratings9.87 Ratings
    Themes7.04 Ratings8.58 Ratings
    Custom logo/branding9.54 Ratings10.010 Ratings
    Survey Content
    Comparison of Survey Content features of Cognito Forms and FormAssembly
    Feature
    Cognito Forms
    8.7
    4 Ratings
    2% above category average
    FormAssembly
    10.0
    10 Ratings
    16% above category average
    Changes to live survey8.53 Ratings10.09 Ratings
    Question design help8.54 Ratings10.08 Ratings
    Multiple question types9.04 Ratings10.010 Ratings
    Survey Logic
    Comparison of Survey Logic features of Cognito Forms and FormAssembly
    Feature
    Cognito Forms
    9.5
    4 Ratings
    14% above category average
    FormAssembly
    10.0
    9 Ratings
    19% above category average
    Survey logic flexibility9.54 Ratings10.09 Ratings
    Survey Reporting & Analytics
    Comparison of Survey Reporting & Analytics features of Cognito Forms and FormAssembly
    Feature
    Cognito Forms
    9.5
    4 Ratings
    15% above category average
    FormAssembly
    9.5
    10 Ratings
    15% above category average
    Response tracking9.03 Ratings10.010 Ratings
    Data export9.54 Ratings10.09 Ratings
    Standard reports10.04 Ratings10.07 Ratings
    Custom reports9.54 Ratings10.07 Ratings
    Analytics9.54 Ratings7.56 Ratings
    Survey Administration & Security
    Comparison of Survey Administration & Security features of Cognito Forms and FormAssembly
    Feature
    Cognito Forms
    9.8
    4 Ratings
    12% above category average
    FormAssembly
    9.0
    8 Ratings
    3% above category average
    Access controls9.54 Ratings7.96 Ratings
    Compliance10.04 Ratings10.07 Ratings
    Survey Distribution
    Comparison of Survey Distribution features of Cognito Forms and FormAssembly
    Feature
    Cognito Forms
    9.3
    3 Ratings
    13% above category average
    FormAssembly
    7.9
    4 Ratings
    4% below category average
    Vendor-offered crowdsourcing9.53 Ratings6.01 Ratings
    Respondent restrictions9.03 Ratings9.74 Ratings
    Best Alternatives
    Cognito FormsFormAssembly
    Small Businesses
    Jotform
    Score8.5 out of 10
    Jotform
    Score8.5 out of 10
    Medium-sized Companies
    Qualaroo
    Score6.1 out of 10
    Qualaroo
    Score6.1 out of 10
    Enterprises
    QuestionPro
    Score10 out of 10
    QuestionPro
    Score10 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Cognito FormsFormAssembly
    Likelihood to Recommend
    9.5
    (6 ratings)
    10.0
    (13 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    8.5
    (3 ratings)
    Usability
    8.5
    (5 ratings)
    -
    (0 ratings)
    Availability
    -
    (0 ratings)
    10.0
    (1 ratings)
    Support Rating
    8.5
    (3 ratings)
    10.0
    (1 ratings)
    User Testimonials
    Cognito FormsFormAssembly
    Likelihood to Recommend
    Cognito Forms
    It's excellent for small sets of forms, from simple to highly complex It's not good at scale. With over 170 forms now, we desperately need some way to manage and maintain shared content once Cognito does not help. Their approach is that you can copy a working form (great) and modify it to create the next one. That's how we've got so many forms...
    Read full review
    FormAssembly
    Digitizing your company's physical paper transactions. Once digitized, your staff/users can easily access it with their mobiles or anything that has a browser. This gives them convenience and saves paper waste. Some scenarios I think are when some people would like to treat from assembly as a document signing platform like DocuSign or Conva.
    Incentivized
    Read full review
    Pros
    Cognito Forms
    • New Hire Form - It announces the new hire and provides direction to several departments on their needs, computer, phone, security level, etc.
    • Terminations - We use it to shut off security, badges, computers, track phone, electronics, etc.
    • Temp Form - It provides an avenue to enter them into our payroll system for tracking hours, also, for the start and end dates.
    Incentivized
    Read full review
    FormAssembly
    • It integrates well with Salesforce. It allows for bi-directional communication which is critical for our form. To provide the custom with a good UX, the form dynamically responds to their input, saves their choices as records in Salesforce and then puts in them in the next step in the process.
    • FormAssembly allows for custom scripts to be used (javascript, CSS and html). This has allow for our forms to align better with our branding and provide for a more robust and clean UX.
    • We can communicate from one form to another using dynamic url variables. Due to the complexity of our forms this is huge. It allows for our customers to input less, save their info in Salesforce and they stay in a natural workflow regardless of how many forms we need to incorporate.
    Incentivized
    Read full review
    Cons
    Cognito Forms
    • It isnt the most user friendly if you have someone who isnt experienced
    • Learning curve is pretty high
    • Should be easier to customise the formatting
    Incentivized
    Read full review
    FormAssembly
    • The information coming from Salesforce to use in the choices for an answer does not always appear as needed. (API vs name).
    • Ability for Admins to see and edit every user's forms. This would be useful in the event that someone is no longer with the institution.
    • When a form is cloned, it would be nice if the connector were also cloned but not active. This would allow us to verify and turn on without having to rebuild everything.
    Incentivized
    Read full review
    Likelihood to Renew
    Cognito Forms
    No answers on this topic
    FormAssembly
    FormAssembly continues to meet our needs, and the product functionality continues to grow, providing us with new opportunities to utilize the software. We've built many forms and associated processes on FormAssembly. It would require a large effort to migrate to another platform. We have invested a lot of time in learning FormAssembly.
    Incentivized
    Read full review
    Usability
    Cognito Forms
    We have been using Cognito Forms for over 5 years. We find it very easy use and it is part of the programs we use on a daily basis.
    Incentivized
    Read full review
    FormAssembly
    Given how many sophisticated features appear in the form builder itself, the back-end management can feel strikingly skimpy at times. More dynamic or visually appealing confirmation messages/email notifications would realign these with the existing capabilities of the forms themselves. This is a small issue though because data capture is our primary priority in form fills and it is always excellent in Salesforce!
    Incentivized
    Read full review
    Support Rating
    Cognito Forms
    Very friendly and helpful, but typically takes at least one day to respond. However, when they do respond they dive right into the specific form I ask about and tell me exactly how to fix what I need help with
    Incentivized
    Read full review
    FormAssembly
    While it's not a true development package and misses some features like ingestion of external data for lists, etc... the product is fast, stable, easy to use, and will suit the needs of anyone needing online form functionality with SalesForce and other connectors available for your marketing needs.
    Incentivized
    Read full review
    Alternatives Considered
    Cognito Forms
    I have not used any other programs like Cognito Forms. I have been with my company for almost two years. I very much like the ease of this system and its capabilities. I like knowing everyone is using the same thing. I do not foresee us making any changes to our current use of Cognito Forms.
    Incentivized
    Read full review
    FormAssembly
    When we were researching options 2 years ago, FormAssembly beat other form tools hands down based on Salesforce integration features. The ability to declaratively set up prefill and post-submission data connectors supporting complex hierarchical data relationships was huge there. We also valued the ability to authenticate Salesforce users on the form. This allowed us to ensure that only authorized individuals could make updates to their records (and not other people's records) via the form. Since we embed it so heavily into Salesforce, we often compare FormAssembly to Salesforce's native Visualforce and Lightning Component frameworks when deciding how to fulfill a data capture requirement. Unless something very custom is called for, we very often choose FormAssembly first for the flexibility it gives us to build and iterate in the early phases of a new program.
    Incentivized
    Read full review
    Return on Investment
    Cognito Forms
    • We've been able to get away from Word and pdf forms and build a functionality that is conditional on form content
    • The speed of getting a good-enough version up and running to meet an immediate business need is outstanding
    • The cost of improving a set of almost good-enough forms or propagating a change in business rules is depressing
    Read full review
    FormAssembly
    • We used to use Joomla built-in forms on our site... oh wow, what an upgrade. FormAssembly is miles ahead. We've saved so much time - we get better, cleaner responses and our users don't have to waste time.
    • Updating our existing client records using FormAssembly is a godsend. It's super easy to direct our clients to the proper places.
    • We get creative, sometimes. We've built in a feature for our Excel reports that automatically pushes a response through FormAssembly, into SalesForce - so that when salespeople complete an Excel report, then can quickly/easily update SalesForce without logging into anything. Thanks for the workaround, FormAssembly!
    Incentivized
    Read full review
    ScreenShots

    FormAssembly Screenshots

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