Cognism vs. HG Insights Platform

For updating contacts in your territory and outreaching

Incentivized

The HG Insights Platform has helped us with GTM planning as we segment accounts amongst our verticals. There are verticals with specific tech stacks that we would like to prioritize, and HG Insights allows us to do that. The account scoring allows us to prioritize outreach efforts. We are able to use the technographics to weigh scoring and assign those accounts out accordingly.

Incentivized

• They give us a headsup if the phone number is direct, mobile, or HQ
• They advise us if the email is verified - that reduces our bounce rate.
• They also advise us if our prospect's number is in the DNC list

Incentivized

• It works great for seeing if the site or app for a company is hosted on AWS.
• Intricately uses a different approach (vs the other tools we use) - which helps confirm from another angle.
• It has a great google chrome plug-in.
• UI/UX is modern and clean.

Incentivized

• Data are not 100% accurate, which is normal for every data enrichment tool. But at least we could flag it to them so they could improve it.
• Sometimes, I'm having problems exporting info into SFDC.
• Wish I could also export the contacts directly to Outreach.

Incentivized

• integration with SFDC could be better
• Sometime provides back an incorrect/no match when a better is available from an uploaded file, though this is getting slightly better
• A way to gauge how many hits you will get off an intent topic before selecting them so you don't feel like one is going to waste could be useful.

Incentivized

It’s very easy to use, and the team is very responsive and friendly to work with. The information is unique and usable and can complement some of the data we get from call recordings. The integration with Salesforce is easy to implement and offers good insights into our database.

Incentivized

Data quality for phone numbers in APAC

Incentivized

We have evaluated all of these vendors and some are used in tangent with the HG Insights Platform. We found that for technographic data in particular HG gave the best coverage, but a few of these do help "fill the gaps" when occasion calls. We also use multiple intent engines to help verify trends rather than being reliant on one platform. Other vendors also offer contact data as well which is integral for our outbound marketing campaigns which HG does not cover. Overall HG does perhaps stack up better than some of these however, it is only one source of data and using multiple is necessary to give a reliable result.

Incentivized

• We were able to reach prospective customers through phone or email
• We save time not dialing office numbers, because Cognism gives us a heads up on that
• We don't annoy prospects who don't want unsolicited phone calls, since Cognism advise us if the number is in DNC

Incentivized

• I don't massively get involved in financial matters, but the propensity models we use internally to help run our campaigns are certainly a big factor when our sales people approach our clients.
• Every campaign sold now comes with a flat data fee for us to run and use a propensity model for the activity we complete on behalf of our clients.
• Whilst the client will never see the raw data behind the model (of which HG does play a part along with our other data sources) they are briefed on the methodology and reasoning behind them.

Incentivized