Closely vs. Instapage

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Closely
Score 9.0 out of 10
N/A
Closely is a LinkedIn automation tool used to grow a network on autopilot, bring a new perspective to a LinkedIn network, personalize campaigns with a data export tool, find new B2B sales opportunities through conversations, and send personalised messages on a large scale. Closely helps users find new leads in a click and bring, send a personalized message to all leads and to boost B2B sales. Another feature of Closely is that it can be used…
$49
per month 500 Lead Finder Credits monthly
Instapage
Score 7.6 out of 10
Mid-Size Companies (51-1,000 employees)
Instapage is used by marketers to create, optimize, and personalize landing pages without coding skills. With its built-in optimization tools like A/B Testing, Ad-to-Page Personalization, and Heatmaps, marketers can launch more campaigns faster and accelerate their conversions.
$99
per month 15,000 unique monthly visitors
Pricing
CloselyInstapage
Editions & Modules
Personal
$49
per month 500 Lead Finder Credits monthly
Growth
$83
per month 5000 Lead Finder Credits monthly
Pro
$166
per month Unlimited Lead Finder Credits
Create
$99
per month 15,000 unique monthly visitors
Optimize
starting at $199
per month starting with 30,000 unique monthly visitors
Convert
Custom Pricing
Offerings
Pricing Offerings
CloselyInstapage
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details20% discount for annual pricing.
More Pricing Information
Community Pulse
CloselyInstapage
Features
CloselyInstapage
Lead Management
Comparison of Lead Management features of Product A and Product B
Closely
9.0
Ratings
15% above category average
Instapage
-
Ratings
Lead nurturing automation9.00 Ratings00 Ratings
Lead scoring and grading9.00 Ratings00 Ratings
Data quality management9.00 Ratings00 Ratings
Automated sales alerts and tasks9.00 Ratings00 Ratings
SEO and Conversion Optimization
Comparison of SEO and Conversion Optimization features of Product A and Product B
Closely
-
Ratings
Instapage
7.6
Ratings
20% above category average
Landing page A/B testing:00 Ratings8.00 Ratings
Dynamic page text replacement00 Ratings7.30 Ratings
Real-time analytics dashboard00 Ratings8.00 Ratings
SEO tools00 Ratings7.70 Ratings
Optimization recommendations00 Ratings7.00 Ratings
Best Alternatives
CloselyInstapage
Small Businesses
Lead Forensics
Lead Forensics
Score 9.4 out of 10
Zoho LandingPage
Zoho LandingPage
Score 9.4 out of 10
Medium-sized Companies
Lead Forensics
Lead Forensics
Score 9.4 out of 10
LocaliQ
LocaliQ
Score 9.0 out of 10
Enterprises
DiscoverOrg (discontinued)
DiscoverOrg (discontinued)
Score 6.0 out of 10
Adobe Marketo Engage
Adobe Marketo Engage
Score 8.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
CloselyInstapage
Likelihood to Recommend
9.0
(0 ratings)
7.7
(0 ratings)
Usability
-
(0 ratings)
8.0
(0 ratings)
Support Rating
-
(0 ratings)
9.1
(0 ratings)
User Testimonials
CloselyInstapage
Likelihood to Recommend
Closing rates increase up to 25% when using Closely’s automated outreach platform. Closely gives you the ability to reach out to the exact people who are interested in your offer. You can set up the entire campaign, and then Closely will take over everything else. You can choose your message and deliver it using email or text. Sometimes the interface can be a little slow. I would suggest doing some testing before committing to this tool. Closely saves time, which is important to me. I have been using it for about a month now, and I have noticed that my close rate has increased by 25%. I am able to focus on building my list instead of doing the tedious task of emailing people.
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If you aren't too picky about having precise control over your page designs, Instapage is a great tool that will make it easy to build and publish pages quickly. It's easy to set up and intuitive to use. It seems like that audience (prioritizes speed over precision) is their target -- for control freaks like me, it comes up a little short. The pricing is pretty good for what you get -- a super-fast path to getting campaigns out quickly so that you can test and iterate your way to profitability. It plays really well with most other tools designed for the small, scrappy startup marketing team, too.
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Pros
  • I have not had any issues with LinkedIn filters.
  • The inbox feature is like a mini-CRM.
  • Closely now has a chrome extension adding more functionality.
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  • I love how easy the setup was. The drag and drop design is easy for people who don't know code but it also allows coding options for those who do.
  • Customer service has been easy to contact. They are quick with their response times and have suggested workarounds or provided videos to help fix any issues.
  • They are constantly working on improvements to the interface and additional features.
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Cons
  • Automated Birthday messages
  • Automated congratulations of milestones
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  • Originally, we used Pardot and Instapage and I had to pull the coding from our Instapage landing pages and throw that into Pardot to get nice looking landing pages. When we transitioned to HubSpot, they took our existing pages and did this for us. But now they added an integration with Instapage and I am guessing this will solve any issues with using Instapage going forward for our website's landing pages.
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Usability
No answers on this topic
I've tried all of the other landing page services on the market, and this is literally the easiest to use. I am not a designer or software developer, just a simple guy and if I can learn how to use it, anyone can. That's what won me over. Their support and pre-made templates are awesome, but the usability is what I love!
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Support Rating
No answers on this topic
Again, support is just awesome. I've never had any issues go over 24 hours and the people are friendly and speak English really well.
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Alternatives Considered
No answers on this topic
We also use Mailchimp's new functionality to build landing pages. It has some advantages since we use Mailchimp as our email marketing system. However it is not as user-friendly as Instapage - and we only use it for certain simple campaigns that don't need us to be creative with the landing pages. I wouldn't recommend Mailchimp as an alternative to what Instapage brings to the table!
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Return on Investment
  • 25% increase on close rate
  • Additional social channel to nurture leads
  • Countless hours saved
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  • My company was so disorganized, calculating ROI was never going to happen. However, Instapage did allow us to meet our goal, which was to acquire a specific number of leads within a month.
  • Instapage allowed me to make quick changes based on lead collection progress. When we were behind on our numbers, I could quickly make changes and A/B test different page layouts.
  • I'm not sure if they continued to use Instapage after I left the company, but it was a very helpful lead collection tool and allowed us to meet our goals.
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ScreenShots

Closely Screenshots

Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of

Instapage Screenshots

Screenshot of the Instapage landing page builder for desktop and mobileScreenshot of A/B testing for layoutsScreenshot of understanding consumer behavior through heatmapsScreenshot of an example of how to get feedback from a team and collaborate on edits, in Instapage.Screenshot of some of Instapage's available integrations.