ClickFunnels vs. Keap

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
ClickFunnels
Score 7.5 out of 10
N/A
ClickFunnels offers a web page designer oriented around setting up a sales funnel easily, for those with no coding and design experience.
$97
per month
Keap
Score 6.2 out of 10
N/A
Keap is a small business-focused, comprehensive sales and marketing platform which combines basic contact management, CRM, marketing automation, and e-commerce capabilities into a single, subscription-based SaaS product.
$199
per month
Pricing
ClickFunnelsKeap
Editions & Modules
ClickFunnels
$97.00
per month
ClickFunnels Platinum
$297.00
per month
TwoCommaClubX
$2497.00
per month
Pro
$199.00
per month
Max
$289.00
per month
Max Classic
Contact Us
per year
Offerings
Pricing Offerings
ClickFunnelsKeap
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeOptional
Additional DetailsAll plans with 1 user and 500 contacts. The price is $30.00 for each additional user.
More Pricing Information
Community Pulse
ClickFunnelsKeap
Features
ClickFunnelsKeap
SEO and Conversion Optimization
Comparison of SEO and Conversion Optimization features of Product A and Product B
ClickFunnels
1.9
Ratings
106% below category average
Keap
-
Ratings
Landing page A/B testing:2.10 Ratings00 Ratings
Dynamic page text replacement1.70 Ratings00 Ratings
Real-time analytics dashboard2.00 Ratings00 Ratings
SEO tools1.80 Ratings00 Ratings
Optimization recommendations1.70 Ratings00 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
ClickFunnels
-
Ratings
Keap
7.7
Ratings
14% below category average
Task management00 Ratings8.80 Ratings
Billing and invoicing management00 Ratings7.40 Ratings
Reporting00 Ratings7.10 Ratings
Automated CRM activity logging00 Ratings6.40 Ratings
Sales pipeline management00 Ratings9.10 Ratings
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
ClickFunnels
-
Ratings
Keap
7.0
Ratings
17% below category average
WYSIWYG email editor00 Ratings9.00 Ratings
Dynamic content00 Ratings8.90 Ratings
Landing pages00 Ratings5.90 Ratings
A/B testing00 Ratings6.40 Ratings
Mobile optimization00 Ratings6.30 Ratings
Email deliverability reporting00 Ratings7.50 Ratings
List management00 Ratings8.40 Ratings
Triggered drip sequences00 Ratings9.00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
ClickFunnels
-
Ratings
Keap
7.3
Ratings
12% below category average
Lead nurturing automation00 Ratings7.50 Ratings
Lead scoring and grading00 Ratings6.20 Ratings
Data quality management00 Ratings6.70 Ratings
Automated sales alerts and tasks00 Ratings7.30 Ratings
Automated follow-ups00 Ratings9.10 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
ClickFunnels
-
Ratings
Keap
7.7
Ratings
10% above category average
Calendaring00 Ratings8.30 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
ClickFunnels
-
Ratings
Keap
5.2
Ratings
28% below category average
Dashboards00 Ratings7.20 Ratings
Standard reports00 Ratings3.60 Ratings
Custom reports00 Ratings4.70 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
ClickFunnels
-
Ratings
Keap
5.5
Ratings
39% below category average
API00 Ratings4.70 Ratings
Role-based workflow & approvals00 Ratings6.40 Ratings
Customizability00 Ratings5.40 Ratings
Third-party software integrations00 Ratings7.30 Ratings
Mobile app for sales & marketing automation00 Ratings5.50 Ratings
Best Alternatives
ClickFunnelsKeap
Small Businesses
Zoho LandingPage
Zoho LandingPage
Score 9.4 out of 10
Salesmate
Salesmate
Score 10.0 out of 10
Medium-sized Companies
LocaliQ
LocaliQ
Score 9.0 out of 10
LocaliQ
LocaliQ
Score 9.0 out of 10
Enterprises
Adobe Marketo Engage
Adobe Marketo Engage
Score 8.1 out of 10
LeadSquared
LeadSquared
Score 7.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
ClickFunnelsKeap
Likelihood to Recommend
2.4
(0 ratings)
7.2
(0 ratings)
Likelihood to Renew
10.0
(0 ratings)
9.0
(0 ratings)
Usability
10.0
(0 ratings)
9.0
(0 ratings)
Availability
-
(0 ratings)
9.1
(0 ratings)
Performance
-
(0 ratings)
9.1
(0 ratings)
Support Rating
10.0
(0 ratings)
9.0
(0 ratings)
In-Person Training
-
(0 ratings)
9.1
(0 ratings)
Online Training
-
(0 ratings)
8.6
(0 ratings)
Implementation Rating
9.0
(0 ratings)
8.0
(0 ratings)
Configurability
-
(0 ratings)
2.0
(0 ratings)
Ease of integration
-
(0 ratings)
1.0
(0 ratings)
Product Scalability
-
(0 ratings)
9.1
(0 ratings)
Vendor post-sale
-
(0 ratings)
6.0
(0 ratings)
Vendor pre-sale
-
(0 ratings)
1.0
(0 ratings)
User Testimonials
ClickFunnelsKeap
Likelihood to Recommend
If you're wanting to do some digital advertising on Google, Facebook, Instagram, LinkedIn, or another network, and need a tool to quickly create landing pages on your own. This is a fairly affordable tool to get that done, and it has some nice gizmos and gadgets to make your pages look and function great. It's also a great tool if you have digital products to sell online such as courses, eBooks, or consulting services. You can easily set up sales funnels to capture leads with some content and then upsell them with a "ladder" of products.
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Keap is very good at contact management and automation creation but weaker at email campaign creation. I was particularly interested in a function where when manually entering a new contact, you are then able to email that contact using a premade HTML template. It will currently not do this. There is a workaround, but it is unnecessarily ponderous.
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Pros
  • Intuitive Workflows: ClickFunnels makes it very easy for a non-technical person to build a gated content or other opt-in workflow. We’ve tried many different platforms, and ClickFunnels was definitely the easiest to use with the least learning curve.
  • Built-in shopping cart and e-commerce features: Other softwares require an integration or custom coding; ClickFunnels keeps the process in-house, which saved us a huge headache.
  • All-In-One Solution: ClickFunnels has the functionality of multiple pieces of software at one low price. We were able to keep our costs down and our process streamlined into one product.
  • Lots of training materials: from the YouTube channel to the guides and templates, ClickFunnels sets you up for success with all the tools to get you up and running fast.
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  • Pricing: Keap Max Classic (formerly Infusionsoft) is affordable for nonprofits and small businesses and includes all the automation features we need!
  • Customer Support: Our onboarding and success coaches have been so helpful, taking into account some unique processes we have and finding solutions.
  • Updates: Keap is constantly providing more and better solutions!
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Cons
  • The initial setup can be confusing and a little time-consuming. The best thing we have learned is to not try to start a client from scratch with ClickFunnels, ideally, they should already be using it.
  • The only other thing is integrating ClickFunnels in with a clients Domain, which can take some backend development.
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  • More articles and videos on how to use the various functions of Keap
  • Having representatives designated to certain regions or companies for a point of contact when help is needed
  • More options when building the emails. While the click and drop options can be a plus, they can also be negative because you are limited to image and text sizing and positions
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Likelihood to Renew
I use the funnel on a daily basis and spent a significant sum to hire someone to set this up and design the funnel, there's no way I won't renew the funnel. It is easy to maintain, very cost-effective, and doesn't require a lot of my time to manage properly.
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We have invested a lot into Infusionsoft and are using it to automate our processes and marketing. Changing CRMs would have a HUGE cost for us and based on our evaluations, the grass isn't greener elsewhere. Infusiosoft fits most of our needs and is slowly getting better each year. Their support is great and we will continue to use them until something much better comes around or our company outgrows a small business CRM.
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Usability
It's decent, but the interior user experience and end user experience needs a lot of improvement. I would want some UX individuals to go through the site and make specific recommendations and changes: User navigation, user experience feels a bit cheap. It needs to be standardized with spacing, and sometimes the platform can be buggy as well. The user does need some education to use it - straight out of the box, it may or may not make sense
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You do need to spend some time on-boarding and implementing the software in order to have full functionality. We were lucky - we had colleagues at the university with experience with Keap and then hired an intern familiar with the software to get us set up and ready to use it. We've had some functionality issues with it along the way and that has frustrated myself and the other uses in our department.
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Reliability and Availability
No answers on this topic
There have been few outages since we became a customer, and when they have technical issues they are typically resolved rapidly.
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Performance
No answers on this topic
I haven't had any performance issues with Infusionsoft. Every time I use the software everything seems to run quickly and smoothly.
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Support Rating
I don't think you should have to wait for more than an hour or two to get in touch with someone when you need support. Because they primarily have overseas help, it's typically at least until the next business day until you get help. Then there is the language barrier to deal with. It's not ideal. I have contacted support a few times and have gotten answers. However, I consider myself much savvier than most in terms of understanding all the behind the scenes issues that go on with building a website and online marketing funnels. So if I were a beginner or not as familiar with how to code and create websites, I would think the support is terrible.
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Generally, very responsive support for even our more complicated issues. We do have some open issues that we need resolutions on and that I understand are complicated and will take longer to resolve but the open issues are significantly impacting to our business.
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In-Person Training
No answers on this topic
This training is taught often to the lowest common denominator so as to help as many customers of theirs as possible. We do the training and coaching and implementations for our clients. But clients who I know who have been to their training get trained well. The gap that can exist lies in you doing your part and really investing in using and building out the application. The training and education is only as good as your willingness to apply it.
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Online Training
No answers on this topic
The results of training online are often based on how people learn. The training was great but with feature updates, you just have to get in there sometimes and do it! The training definitely lays a firm enough foundation for you to be successful even if its can't be updated with every feature update.
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Implementation Rating
Yes, I highly recommend you hire an expert for this. While CF claims that anyone can set up a funnel, there's a difference between having a funnel and having a funnel that works. Between the design and the copy you use, unless you have a marketing background, hire an expert.
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If you do this by yourself it will likely take you 6-9 months to get it entirely set up, unless you have a full-time dedicated person handling it. I recommend hiring a prof service company to implement it for you. They should be able to do it all in 90 days or less.
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Alternatives Considered
ClickFunnels is second to none. The other software companies trying to replicate ClickFunnels do not even come close. ClickFunnels' ease of use over their competitors is levels above. Also, ClickFunnels' Live support line is quick, get the job done every time and goes over and above to get it fixed right the first time. And there rarely is anything wrong other than something you have created.
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Keap is fast. The learning curve is shorter and they have an academy for learning with videos quite extensive that explain a lot of different scenarios, specially when you need to customize scenarios of automations and segments. Is cheaper if you consider that this services CRM + Mailing don´t come often in one package and the realiability to send mails is quite good.
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Scalability
No answers on this topic
You get a lot of features included, but you don't need to use them all at once to start seeing an effect. When you are ready to use them, they are there. It also scales without costing too much money.
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Return on Investment
  • My clients make more money with it than without it
  • Other builders aren't necessarily better...we've tried and keep coming back to CF
  • If CF 2.0 (which launches around March I'm told) is anywhere near as impressive as Russell Brunson makes it sound, it will be a TOTAL game changer when compared to the current version...(which will still be available as well)
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  • Automation has allowed us to be more engaged and invested in our customers by reminding us about birthdays and other important events in their lives so that we can celebrate with them.
  • We lacked the manpower to sell and distribute orders online before setting up the payments and automation features. We now collect $5k+ a week in lost sales through online ordering.
  • List cleaning functionality and engagment settings have allowed us to run a 40-50% email open rate that allows us to create an engaged community around local events and opportunities as well as sales and special offerings.
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ScreenShots

Keap Screenshots

Screenshot of a Keap invoiceScreenshot of Screenshot of the entire sales pipeline displayed in one view.