Clearscope vs. Google Trends

Clearscope shines if you're using freelance writers or even just need a way to easily keyword optimize long-form content. While it can be used for marketing pages, I've found it does best with longer-form blog content in the hands of writers. So, if you have inexperienced writers or those less savvy/comfortable about SEO optimization, I'd recommend only using it for blogs. articles or other long-form content. Have some SEO experience under your belt? Use it for EVERYTHING that needs keyword optimization and is over 300 words. It'll help give you ideas and give you a better idea of how to work in that semantic SEO.

Incentivized

Google Trends is appropriate in so many scenarios, but I definitely suggest it for content ideas and inspiration. Many people utilize it after already writing their content to add in popular phrases or words, but that is not enough. The platform should be used prior and during the content creation process so that you can use the data to see what your audience/customers are interested in at the moment and create the content based on their interests. It can help, but I find it much less appropriate to use it after your article, eBook, etc. is already written. Maximize on this useful tool by ensuring the topic you're writing about is relevant in the first place before simply adding in popular keywords. An article that's written based on what's trending will be far more successful than an article that solely has popular phrases added to it.

Incentivized

• Helps produce relevant and engaging content.
• Integration with WordPress through an easy to use plugin.
• Deliver data-driven results.
• The content rating system makes it easy to understand how your content is performing now based on your specific keywords.

Incentivized

• Allows you to search keywords and phrases in certain locations to see search volumes, this is huge and helps us be successful with our Google Ad campaigns.
• Shows us insights into trending topics which allows us to stay in the know and apply any relevant trends to current clients.
• Year in Search and Trending Topics provides us great inspiration for our ads
• Being able to search in certain locations gives us a ton of help when setting up campaigns and doing our keyword research for clients.
• Being able to compare multiple keywords or search terms side by side is extremely helpful.

Incentivized

• Cost is a little prohibitive for small teams/businesses.
• Running reports could be more intuitive. Some users have run them incorrectly, costing credits (which Clearscope has been kind enough to refund).

Incentivized

• Top charts: would be nice to include top charts for the current month.
• Explainers: would be good to have some information buttons next to graphics and charts to show in depth what criteria go into making those charts.
• More images: would be interesting to see trending image searches.

Incentivized

Google Trends is very easy to use. you just search for a certain keyword or phrase, and it tells you how often that keyword or phrase is searched, where in the world it is searched, and over the last decade, how often it is per year.

Incentivized

I haven't needed to use any support for Google Trends. However, I've used Google's support in general and it's a hit or miss. Usually, there's a long wait or they don't understand my problem. They are the only ones that can help, so sometimes I feel stuck. They prioritize paying customers for sure.

Incentivized

They're all similar but different. We use Frase and MarketMuse during other parts of our content creation process. I have used Surfer when clients supply reports and think it's also a solid tool. But nothing beats Clearscope when it comes to content optimization as you finish drafting.

Incentivized

I've used SEMRush, while more of a SEO Manager than keyword trend analyzer, it does have that option as it does relate to SEO management, but between the two, its nice to have the option in SEMRush, but Google Trends is better at doing the trend analyzing than SEMRush is.

Incentivized

• Clearscope makes it easy to understand how your content is performing now based on your specific keywords.
• I can save reports so that I can evaluate the use of the platform by team members and use scores for content writing.

Incentivized

• I can't really give a measurement of how Google Trends has directly contributed.
• Since Google Trends is free I would have to say that it is all positive ROI.
• I can say that Google Trends definitely makes it easier to accomplish my business objectives of delivering the most relevant and insightful advice to my clients regarding their SEO, Social Media Publishing, and Online Advertising.

Incentivized