TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Trends

    Score7.3 out of 10
    N/AGoogle Trends is a search engine optimization software solution offered by .N/A
    Pricing
    Google Trends
    Editions & Modules
    No answers on this topic
    Offerings
    Pricing Offerings
    Google Trends
    Free Trial
    No
    Free/Freemium Version
    No
    Premium Consulting/Integration Services
    No
    Entry-level Setup FeeNo setup fee
    Additional Details—
    More Pricing Information
    Community Pulse
    Google Trends
    Considered Both Products
    Google
    Chose Google Trends
    Overall I think that Ahrefs is a better product when it comes to really drilling down and getting all the data that you need in order to understand a given behavior or problem. Ahrefs is much more powerful in its feature set but does not have the same level of overall …
    Incentivized
    Chose Google Trends
    We selected it because it is a free tool and it is made by Google.
    Incentivized
    Chose Google Trends
    They are both great tools. I prefer Google Trends because of the location capabilities and being able to go hyper-local. It does not however provide the details on cost and competition like SEM Rush does.
    Incentivized
    Chose Google Trends
    Google Trends is probably the easier of the many other Google platforms to identify keywords. I haven't used other keyword platforms because I don't trust them—I rather use a tool directly from Google to evaluate popular keywords. That being said, Google Trends is very limited …
    Incentivized
    Chose Google Trends
    I like using Google Trends because it gives you a clear visual of seasonal trends and compares multiple queries at once. However, I do prefer using other systems like SEMRush and Ahrefs because they are more detailed in the information they give you regarding your website and …
    Incentivized
    Chose Google Trends
    It's not really an either/or thing — I use the complete "Google Marketing Stack" including Analytics, Trends, Keyword Planner, Search Console, etc. It's also essential to integrate some of their data, like making sure Google Search Console and Google Analytics are connected — …
    Incentivized
    Chose Google Trends
    Google Trends provides insights that are only available through Google, however, it does not include other important trends such as those on social media or via their competitors.
    Incentivized
    Chose Google Trends
    Google Trends is great used alongside a tool like MozPro. It complements the quantitive data found in the Moz Keyword Research Tool.
    Incentivized
    Chose Google Trends
    I've used SEMRush, while more of a SEO Manager than keyword trend analyzer, it does have that option as it does relate to SEO management, but between the two, its nice to have the option in SEMRush, but Google Trends is better at doing the trend analyzing than SEMRush is.
    Incentivized
    Chose Google Trends
    One of the most obvious reasons why I chose Google trends over other keyword research platforms is because it's free. At the same time, it also has the most relevant and easy-to-use features out of the bunch. Google Trends does not have as many features as SEMRush or Buzzsumo, …
    Incentivized
    Chose Google Trends
    We used multiple platforms. Google Trends is just one of them! It's important to have multiple tools to check and reference back and forth. Google Trends is totally free for everybody so why not give it a try.
    Incentivized
    Chose Google Trends
    I haven’t used any tools quite like Google Trends.
    Incentivized
    Chose Google Trends
    Other Google products I have used would be AdWords. I would use this along with that program since they do entirely different things.
    Incentivized
    Chose Google Trends
    Google Trends tends to be slightly more accurate than the other products, because Google has access to more user data for the algorithm to take into consideration when providing trends and information. We like this tool because it also aligns better with the Google tools we use …
    Incentivized
    Chose Google Trends
    We use Google Search Console and Moz mostly for our website improvement, and Google Trends we use mostly to look for trends: what people are searching for now. Google Trends is free and has very clean, simple and understandable user interface, it gives lots of usable data for …
    Incentivized
    Chose Google Trends
    We haven't tried anything apart from Google Trends.
    Incentivized
    Chose Google Trends
    I haven't used any other services like Google Trends.
    Incentivized
    Chose Google Trends
    There really isn't a product I know of that does what Google Trends does. I do use https://soovle.com/ in a similar fashion. I recommend trying Soovle out for content ideation.
    Incentivized
    Chose Google Trends
    Google AdSense is much more detailed, but requires the user to be logged in and have an active Google Adsense account, sometimes it's quicker to just use Google trends.
    Incentivized
    Chose Google Trends
    Google Trends has the biggest source of data and is the most accurate. It cannot be used without any other tool because of its own limits (keyword suggestion, semantical analysis, etc.).
    Incentivized
    Chose Google Trends
    Google Trends is sometimes a helpful supplement to other analytics and advertising tools, but it is not very useful as a standalone analysis tool. We have seen much more benefit from the intelligence and audience information built in to our other core tools. Better predictive …
    Incentivized
    Chose Google Trends
    Google Trends and Open Web Analytics are both similar and different. While both products allow a user to track the popularity of a given webpage or search term, Google Trends is more effective in providing content and suggesting trends. Furthermore, I liked the ability to use …
    Incentivized
    Chose Google Trends
    Google Trends is a great place to start in the content curation, content research, blog post writing, and resource page creation process. It is not, however, a place to do serious SEO optimization. Tools like Moz, or Analytics SEO would be a better place to go after you do …
    Incentivized
    Chose Google Trends
    I have not gone into other competitive products.
    Incentivized
    Chose Google Trends
    They're different tools and thus have overlap, but still do quite different jobs. So there really is no exact comparison, in free to use tools, to Google Trends out there. If it could generate periodic reports it would be even better.

    Other tools can be quite complimentary to …
    Incentivized
    Key User Insights
    Would buy again
    91%
    Would buy again
    10 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    10 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    11 Answers
    Lived up to sales and marketing promises
    80%
    Lived up to sales and marketing promises
    4 Answers
    Implementation went as expected
    100%
    Implementation went as expected
    8 Answers
    Features
    Google Trends
    SEO
    Comparison of SEO features of Google Trends
    Feature
    Google Trends
    8.4
    33 Ratings
    8% above category average
    Keyword analysis10.031 Ratings
    Backlink management4.67 Ratings
    SERP ranking tracking10.012 Ratings
    Page grader10.08 Ratings
    Competitive analysis9.019 Ratings
    Site audit / diagnostics7.07 Ratings
    Site recommendations10.08 Ratings
    Task management6.24 Ratings
    SEO Channels
    Comparison of SEO Channels features of Google Trends
    Feature
    Google Trends
    10.0
    23 Ratings
    27% above category average
    Local SEO10.020 Ratings
    Social SEO10.014 Ratings
    Mobile SEO10.015 Ratings
    Global SEO10.023 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of Google Trends
    Feature
    Google Trends
    3.7
    10 Ratings
    78% below category average
    Multi-domain support5.84 Ratings
    Integration with web analytics tools1.610 Ratings
    Best Alternatives
    Google Trends
    Small Businesses
    Nozzle
    Score10 out of 10
    Medium-sized Companies
    Advanced Web Ranking
    Score8.2 out of 10
    Enterprises
    Google Search Console
    Score9 out of 10
    All AlternativesView all alternatives
    User Ratings
    Google Trends
    Likelihood to Recommend
    10.0
    (33 ratings)
    Usability
    8.0
    (1 ratings)
    Support Rating
    6.4
    (6 ratings)
    User Testimonials
    Google Trends
    Likelihood to Recommend
    Google
    Google Trends is appropriate in so many scenarios, but I definitely suggest it for content ideas and inspiration. Many people utilize it after already writing their content to add in popular phrases or words, but that is not enough. The platform should be used prior and during the content creation process so that you can use the data to see what your audience/customers are interested in at the moment and create the content based on their interests. It can help, but I find it much less appropriate to use it after your article, eBook, etc. is already written. Maximize on this useful tool by ensuring the topic you're writing about is relevant in the first place before simply adding in popular keywords. An article that's written based on what's trending will be far more successful than an article that solely has popular phrases added to it.
    Incentivized
    Read full review
    Pros
    Google
    • Google Trends shows me geographic locations where a particular topic may be useful for advertising.
    • Google Trends allows me to drill down into those locations to metro and city levels where I can focus on exactly what local business clients need to know.
    • Google Trends allows me to identify and qualify search terms that my client's need to optimize their websites and social media content for.
    • Google Trends shows me what people are talking about in a specific location over a specific period of time. This is a great way to know what I should be posting on social media.
    Incentivized
    Read full review
    Cons
    Google
    • Top charts: would be nice to include top charts for the current month.
    • Explainers: would be good to have some information buttons next to graphics and charts to show in depth what criteria go into making those charts.
    • More images: would be interesting to see trending image searches.
    Incentivized
    Read full review
    Usability
    Google
    Google Trends is very easy to use. you just search for a certain keyword or phrase, and it tells you how often that keyword or phrase is searched, where in the world it is searched, and over the last decade, how often it is per year.
    Incentivized
    Read full review
    Support Rating
    Google
    I haven't needed to use any support for Google Trends. However, I've used Google's support in general and it's a hit or miss. Usually, there's a long wait or they don't understand my problem. They are the only ones that can help, so sometimes I feel stuck. They prioritize paying customers for sure.
    Incentivized
    Read full review
    Alternatives Considered
    Google
    Overall I think that Ahrefs is a better product when it comes to really drilling down and getting all the data that you need in order to understand a given behavior or problem. Ahrefs is much more powerful in its feature set but does not have the same level of overall data/visual data representation that Google Trends does.
    Incentivized
    Read full review
    Return on Investment
    Google
    • Google Trends has shown me when a keyword is no longer working for my website so that I can adjust the content accordingly.
    • It shows me seasonal differences so I can adjust my PPC budgets to be on pace with the trends.
    Incentivized
    Read full review
    ScreenShots