#1 most frequent
Brazil
22.8%64 installations of 281
What is Frase?
Frase, from the company of the same name in Boston, presents their eponymous platform as an Answer Engine Optimization solution. Frase is designed to improve SEO and drive conversion by using website content to answer visitors' questions.
Categories & Use Cases
Product Demos
Top Performing Features
Multi-domain support
For SEO agencies, the tool allows users to track multiple domains in one instance.
Category average: 8.9
Integration with web analytics tools
The tool integrates with web analytics tools such as Google Analytics and Adobe Analytics (SiteCatalyst).
Category average: 8.8
Page grader
The tool scores each page of your website for SEO.
Category average: 7.8
Areas for Improvement
Competitive analysis
The tool analyzes your website’s position in comparison to competitive websites in areas such as backlinks, SERP position, etc.
Category average: 8.2
Local SEO
The tool helps optimize your website for local searches.
Category average: 7.8
Who Buys & Uses Frase
#2 most frequent
United States of America
21.0%59 installations of 281
#3 most frequent
Spain
17.4%49 installations of 281
Excellent tool for SEO & content teams
Use Cases and Deployment Scope
Eases the research part for content writing. Helps get ideas for introductions, outlines, and important sections from other pages ranking on SERPs. And the most interesting part is its integration with Google Search Console. You can get performance analysis of pages with rising and deprecation ranks. It is pretty useful for creating new as well as updating old content.
Pros
- Create outlines from pages that are already ranking for a particular keyword. It performs SERP analysis to find common headings and sections amongst the pages.
- Generate content for different types of sections. You can also use custom prompt, or select of the pre-defined types to generate. For e.g., convert features to benefits.
- Get detailed analysis of website SEO performance from Google Search Console. Find pages that quickly gain/loose ranks.
Cons
- The number of SEO tools can be overwhelming
- Support for custom knowledge-base to generate content would have been much better
- No easy integration with WordPress or Google docs
Other Software Used
ChatGPT, Writesonic
Content Optimization for Everyone in Budget
Pros
- Content Brief
- Topic Modeling
- Content Optimization
Cons
- UI
- Content Editor
- Headings at Glance
Return on Investment
- We have published around 12 pieces with the guidance of this tool, and we are already ranking on top for around 10 pieces, so we are getting almost 20x ROI
- Our clients are happy, so here our ROI is 50x
- We are getting 10x ROI
Alternatives Considered
MarketMuse
Other Software Used
MarketMuse, Flowlu