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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Campayn

    Score8 out of 10
    N/ACampayn is an email marketing solution built around features such as contact management, mobile availability, and detailed reporting capabilities.

    $19

    per month

    Litmus from Validity

    Score8.5 out of 10
    N/ALitmus, from Validity, is an email marketing solution used to create error-free emails in less time. It is also used to build email campaigns, personalize and test them thoroughly, monitor deliverability, and analyze email performance.

    $500

    per month

    Pricing
    CampaynLitmus from Validity
    Editions & Modules
    Basic
    $19
    per month
    Unlimited
    $39
    per month
    No answers on this topic
    Offerings
    Pricing Offerings
    CampaynLitmus from Validity
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsPay-as-you-go is perfect if you don't send emails frequently. Get credits that never expire and use them as you need them.Litmus offers different plan types to fit various needs, offering monthly and annual plans, as well as fully customizable Enterprise plans.
    More Pricing Information
    Community Pulse
    CampaynLitmus from Validity
    Considered Both Products
    Campayn
    No answer on this topic
    Validity
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    99%
    Would buy again
    267 Answers
    Delivers good value for the price
    No answers on this topic
    98%
    Delivers good value for the price
    192 Answers
    Happy with the feature set
    No answers on this topic
    99%
    Happy with the feature set
    268 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    98%
    Lived up to sales and marketing promises
    159 Answers
    Implementation went as expected
    No answers on this topic
    99%
    Implementation went as expected
    157 Answers
    Features
    CampaynLitmus from Validity
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Campayn and Litmus from Validity
    Feature
    Campayn
    7.7
    2 Ratings
    3% below category average
    Litmus from Validity
    5.4
    326 Ratings
    38% below category average
    WYSIWYG email editor8.02 Ratings7.237 Ratings
    Dynamic content8.02 Ratings7.933 Ratings
    Ability to test dynamic content7.02 Ratings7.8209 Ratings
    Landing pages8.02 Ratings2.63 Ratings
    Mobile optimization8.02 Ratings9.3317 Ratings
    Email deliverability reporting9.02 Ratings8.9230 Ratings
    List management7.02 Ratings1.82 Ratings
    Triggered drip sequences7.01 Ratings1.01 Ratings
    A/B testing00 Ratings1.84 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Campayn and Litmus from Validity
    Feature
    Campayn
    7.0
    2 Ratings
    9% below category average
    Litmus from Validity
    7.5
    212 Ratings
    2% below category average
    Dashboards9.02 Ratings5.610 Ratings
    Standard reports6.02 Ratings8.9211 Ratings
    Custom reports6.02 Ratings7.9148 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of Campayn and Litmus from Validity
    Feature
    Campayn
    -
    Ratings
    Litmus from Validity
    9.2
    315 Ratings
    14% above category average
    URL Validation00 Ratings9.1236 Ratings
    Link Tracking00 Ratings8.8206 Ratings
    Spam Testing00 Ratings9.3236 Ratings
    Email Previews00 Ratings9.6313 Ratings
    Best Alternatives
    CampaynLitmus from Validity
    Small Businesses
    Mad Mimi
    Score10 out of 10
    Mad Mimi
    Score10 out of 10
    Medium-sized Companies
    Everest (Return Path + 250ok)
    Score10 out of 10
    Everest (Return Path + 250ok)
    Score10 out of 10
    Enterprises
    Emma by Marigold
    Score9.4 out of 10
    Emma by Marigold
    Score9.4 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    CampaynLitmus from Validity
    Likelihood to Recommend
    8.0
    (2 ratings)
    9.1
    (338 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    7.4
    (25 ratings)
    Usability
    -
    (0 ratings)
    9.4
    (19 ratings)
    Availability
    -
    (0 ratings)
    9.1
    (6 ratings)
    Performance
    -
    (0 ratings)
    7.4
    (6 ratings)
    In-Person Training
    -
    (0 ratings)
    9.0
    (1 ratings)
    Online Training
    -
    (0 ratings)
    8.2
    (2 ratings)
    Implementation Rating
    -
    (0 ratings)
    9.1
    (10 ratings)
    Configurability
    -
    (0 ratings)
    7.3
    (5 ratings)
    Ease of integration
    -
    (0 ratings)
    10.0
    (2 ratings)
    Product Scalability
    -
    (0 ratings)
    8.5
    (6 ratings)
    Vendor post-sale
    -
    (0 ratings)
    9.1
    (4 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    9.2
    (3 ratings)
    User Testimonials
    CampaynLitmus from Validity
    Likelihood to Recommend
    Campayn
    For product promotion and newsletters, I would surely recommend Campayn. We use this software for sending weekly newsletters to our clients. This software adds a lot of information with beautiful designs so that our clients get a good idea of our communication. With the help of this software, we send our digital brochures also. It can easily handle this process and gives us good results.
    Incentivized
    Read full review
    Validity
    I’ve been really impressed with Litmus, especially the personalization features. Being able to easily plug in tools like sentiment trackers right into our emails has helped us gather valuable third-party data without a lot of extra work. I also really appreciate the ongoing learning resources—they offer tons of free webinars and articles that are actually useful. I recently read one on email deliverability that broke down specific data and gave me clear, actionable steps to improve how our emails are hitting inboxes. It’s more than just a testing tool—it’s become a go-to resource in our email marketing toolkit.
    Incentivized
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    Pros
    Campayn
    • The user interface of this software is very attractive. It helps users navigate the website easily.
    • It provides a free plan also which is very useful to evaluate this tool before purchasing any subscription plan.
    • It also provides free email templates which can be edited as per the requirement.
    Incentivized
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    Validity
    • Alerts: users are notified whenever comments or approvals are made on emails, with regular reminders being sent in case some were missed
    • Centralised: all members can collaborate and give their feedback on emails, providing a better flow and efficiency for the hierarchy of approvals.
    • Integration: very smooth integration, with little to no errors, with our CRM tool.
    • Validation: alt text, scaling and image ratios are validated
    • Dark mode: a very important accessibility tool used by many email users, this compatibility theme is often overlooked on other platforms. Litmus, however, makes it clear how important it is to review and track emails in this format.
    Incentivized
    Read full review
    Cons
    Campayn
    • Personally I am not very impressed with its reporting feature. It is not as comprehensive as its competitors.
    • I found less segmentation options for contacts. It should be slightly more.
    • Its customer service is not very active and quick. It takes lot of time.
    Incentivized
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    Validity
    • Sometime, I feel like its slow to use. Speed is something which can be helpful.
    • AI feature. It will be beneficial for us if there is an AI feature for content updates. It can improve the subject line and content based on the performance of our past emails.
    • If it can provide more ideas on CRM based on industry standards, like I work in hospitality, and if it can share data and any new initiative for hospitality CRM, it might be useful for us to consider.
    Incentivized
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    Likelihood to Renew
    Campayn
    No answers on this topic
    Validity
    It's one the best tools that we've found for this type of tool but we would like some additional features like spell check so if there's a platform that features that with everything else Litmus has, then we'd potentially look to move over to that platform instead. However, we are overall pretty help with the platform
    Incentivized
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    Usability
    Campayn
    No answers on this topic
    Validity
    Litmus has integrations that make the software an integrated part of my work every day. Being able to test right within my email builder is just brilliant. Daily I also use the web interface to review analytics and spam testing. Overall it is one of the pieces of software I use daily without any complaints or issues.
    Incentivized
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    Reliability and Availability
    Campayn
    No answers on this topic
    Validity
    We have never had a problem with Litmus being unavailable so I would say their availability is fantastic. There might have been one time years ago that the site was down briefly but it also might have been a server issue on my end. Either way, Litmus was back up and running in a very short time
    Incentivized
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    Performance
    Campayn
    No answers on this topic
    Validity
    As with all technology, there are inevitably use-cases where you are unable to get to your original goal without some good old-fashioned experimenting. Some situations will (and are) more urgent which complicates an effective integration of a new process or a new team using an existing process but the "issues" are regularly resolved by re-starting the process specific to when Litmus is introduced to a project. If it doesn't come out the way you're anticipating, run it again and verify there is an issue before declaring all is lost
    Incentivized
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    Support Rating
    Campayn
    No answers on this topic
    Validity
    I am always so so impressed with the litmus support team. They are not only prompt but attentive and offer very personalised responses and support
    Incentivized
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    In-Person Training
    Campayn
    No answers on this topic
    Validity
    I had internal training for how to use, not lead by litmus. Unsure if there was any external training which took place before my time
    Incentivized
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    Online Training
    Campayn
    No answers on this topic
    Validity
    It has all the required information.
    Incentivized
    Read full review
    Implementation Rating
    Campayn
    No answers on this topic
    Validity
    I didn’t really personally participate much in the implementation of Litmus, but from what I observed during the process, it was a smooth process with minimal disruptions. The team was able to get up and running quickly, and the platform’s user-friendly interface made onboarding fairly easy for everyone involved from the start.
    Incentivized
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    Alternatives Considered
    Campayn
    I used to send emails through Sendloop but I was not happy with the editor. I used to compromise on many features to create beautiful newsletters. But in Campayn I found the easy-to-use email editor which helped me create beautiful newsletters as per my requirements. Its drag and drop feature saved lots of time. So I started using this software from then on.
    Incentivized
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    Validity
    This is not applicable to my role as I have used Litmus to test emails since I have started. Because of the ease of use, timeliness, consistent quality, and affordability that Litmus offers, I haven't found the need to look at similar products or organizations. If all of these features continue to stay strong, I don't plan on changing providers
    Incentivized
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    Scalability
    Campayn
    No answers on this topic
    Validity
    With our enterprise account, scalability is not an issue. I have not yet seen or heard of significant issues with user access, API connections for integrations etc. This includes down time for "Scheduled Maintenance" as some providers call them, Litmus has the technology backing to support a global team with a 24-hour workday across regions
    Incentivized
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    Return on Investment
    Campayn
    • Digital reach is more cost-effective than physical reach. With Campayn, we send our information anywhere in this world at very little cost.
    • It helps us to increase our customer base by adding sign-up forms in our emails.
    • We don't need to print a lot of materials as we can make digital formats of those materials and send them via this software.
    Incentivized
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    Validity
    • Litmus saves our team so much time by making the QA and email review process so much easier, streamlined, and efficient.
    • We often send out campaigns out to thousands of members, and Litmus gives us the assurance and peace of mind that everything is working as it should before it gets sent out.
    • Decreases the number of email review cycles we go through.
    Incentivized
    Read full review
    ScreenShots

    Litmus from Validity Screenshots

    Screenshot of Litmus Personalize Essentials, with live polls to give subscribers a voice and drive email engagement.Screenshot of Litmus Email Guardian, featuring 24/7 link monitoring to safeguard emails.Screenshot of Litmus' integrated insights reports, that can automatically combine metrics from Salesforce Marketing Cloud with subscriber engagement insights from Litmus.Screenshot of campaign preview, available in 100+ popular email clientsScreenshot of Litmus' inbox previewing and feedback tools, that help users to spot and fix issues early.