Buffer vs. SAP Cloud for Social Engagement

It is a very interesting tool for entrepreneurs or CEOs of startups who do not have much time to manage social media communication and also have few resources at the beginning of their venture. It can also be convenient for small companies that do not have specific personnel with training in community management and require easy-to-use tools to carry out the basic actions of scheduled publication on social media.

Incentivized

My company exists within the Hospitality & Tourism industry where we provide Marketing and Event Planning services. SAP Cloud for Social Engagement helps me gain insight into how my vendors and clients feel about my company's brands, categories, products and services while remaining up-to-date with current market issues and trends.

Incentivized

• I can plan and publish content on social channels.
• Buffer's interface is quite tidy and generates the necessary facilities to save us time in publishing consistent content.
• It has a special price; it is pretty affordable.
• It has the possibility of integrating with other tools to improve its functions.

Incentivized

• Communicate across social media accounts (I.e. Facebook, Twitter & LinkedIn)
• Preexisting templates allow for efficient use of time when responding
• Access to real-time insight into key trends and topics

Incentivized

• Analytics-- The analytics on the Pro plan are limited at best. You can simply review your posts from the past 30 days, but you can't access any analysis (or even simple tallying of Likes, Shares, etc.) without upgrading to the Premium or Business plans, which are otherwise more than we need at the moment.
• Publish+Reply+Analyze-- It's a bit tedious to have these basic social media functions/tools separated out as three distinct products, as well as overkill for a small nonprofit without a dedicated social media team. I imagine each tool is good at its job if you need 'em.
• Linking to Accounts-- Buffer seems to lose touch with Facebook and LinkedIn somewhat frequently. It's vaguely annoying but very simple to fix, so I just roll with it.

Incentivized

• Include other social network standard integrations.
• Possibility to create metrics and custom reports.

Incentivized

Ease of use, affordability, time saved and just love for the app and the team. It's not a miracle tool that will suddenly increase your company's value or leads, you still need to put in quality posts, thoughts and content but when used regularly and with thought, you'll be happy in the long run

Easy enough to use even my boss got it right away. It helps to off-set the workload to less active times, and we can preschedule way in advance, which also helps to keep the team on track as we know what we have planned and want to reach our milestones before posts go online.

Incentivized

I gave SAP Cloud for Social Engagement this rating because of the success I have seen personally within my company. I gave a rating of '10' because I highly recommend this product to others. Having better insight into my client's and vendor's opinion of my company's brand and services has allowed us to market ourselves better

Incentivized

Buffer is always on hand and very reliable, their software suite rarely has outages

Incentivized

Buffer performs well on both desktop and mobile platforms. The one area as I have stated before is that it does not always want to automatically push to Instagram and the user will have to go do it manually. Buffer works very well pushing to other platforms. The instagram issue is the only reason buffer does not get a 10 on this section

Incentivized

1. It really helped to my business to grow online.
2. I was able to take actions mindfully as the analytics are damn good.
3. Also used for managing clients social media accounts and it proved to be a best resource.
4. Clients were really happy as they got high demand and growth on internet and the secret is Buffer.
5. The user interface is really easy to understand and manage. Support is 24/7 available to help.

Incentivized

I provided SAP Cloud for Social Engagement this rating since the product has such a great backing along with the SAP brand itself. There is a lot of support behind this product as it connects with a variety of social media platforms, like Facebook and Twitter. The support provided by SAP in terms of tech help is wonderful as well. There is a lot of support from all angles

Incentivized

We were very satisfied with the implementation of Buffer. We had no issues switching from the platform that we were using over to buffer. Our staff did not even miss a beat when it came to posting content. It was an easy transition and I feel that is something that buffer has really done well. They have an "out of the box" usability platform

Incentivized

Both of them are great at their own levels but I find Buffer quite easy to go and the way they perform every task is quite like my way of work so I personally like Buffer more, it has helped me save my most of the time hence improved my work efficiency and also the creativity they put into my work is outstanding. The support I get whenever I run into problems they provide a quick response every time.

• SAP Cloud for Social Engagement's analytic capabilities proved far more financially viable than that of Cvent or Oracle's capabilities.
• SAP Cloud for Social Engagement allows me to find clients and vendors by targeting key words within social media messages and sort them by urgency and relevance. Having a better understanding of our client's wants and needs helps my company gain traction against our competitors.

Incentivized

Buffer does what it say on tin as they say! you can always count on Buffer. Buffer can be scale to 25 social account with 2,000 scheduled post which is enough for most agencies or businesses

Incentivized

• It has saved money by allowing us to automate our social using one person
• It allows us to connect one channel at a time instead of wasting money on larger account management tools
• We are making money, because it has already delivered several clients

Incentivized

• Rapid deployment.
• SAP Cloud for Social Engagement allows you to listen to your customers by locating social media messages that mention key words such as a specific product and prioritize them according to urgency and relevance.
• Analytics capabilities.

Incentivized