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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Brand24

    Score8.5 out of 10
    N/ABrand24 is an AI-powered media monitoring tool that analyzes mentions and presents actionable insights.This tool is designed to keep track of online conversations about a brand, its products, and competitors. It collects real-time data from millions of sources, including social media platforms (Facebook, Instagram, Twitter, Twitch, TikTok, Youtube, Telegram), podcasts, publicly available newsletters, online news sites, blogs, forums, reviews sites. Some of the key features…

    $99

    per month

    Khoros Social Media Management

    Score8 out of 10
    Enterprise companies (1,001+ employees)
    Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social ImpactN/A
    Pricing
    Brand24Khoros Social Media Management
    Editions & Modules
    Individual
    $99
    per month 1 user
    Team
    $179
    per month Unlimited users
    Pro
    $249
    per month Unlimited users
    Enterprise
    $499
    per month Unlimited users
    No answers on this topic
    Offerings
    Pricing Offerings
    Brand24Khoros Social Media Management
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeOptional
    Additional Details——
    More Pricing Information
    Community Pulse
    Brand24Khoros Social Media Management
    Considered Both Products
    Brand24
    Chose Brand24
    Unfortunately I believe that Brand24 is not as complex and helpful as Brandwatch or Spredfast, but I do believe it is a more modern and complex tool than Sysomos. Brandwatch and Spredfast just have more abilities and seem to pull in more complex and comprehensive data that is …
    Incentivized
    Khoros (Formerly Spredfast + Lithium)
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    89%
    Would buy again
    105 Answers
    Delivers good value for the price
    No answers on this topic
    90%
    Delivers good value for the price
    75 Answers
    Happy with the feature set
    No answers on this topic
    91%
    Happy with the feature set
    107 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    89%
    Lived up to sales and marketing promises
    50 Answers
    Implementation went as expected
    No answers on this topic
    83%
    Implementation went as expected
    52 Answers
    Features
    Brand24Khoros Social Media Management
    Listening/monitoring
    Comparison of Listening/monitoring features of Brand24 and Khoros Social Media Management
    Feature
    Brand24
    -
    Ratings
    Khoros Social Media Management
    7.9
    120 Ratings
    2% above category average
    Boolean keyword searches00 Ratings9.093 Ratings
    Filtering out noise/spam00 Ratings6.9102 Ratings
    Sentiment analysis00 Ratings8.991 Ratings
    Broad channel coverage00 Ratings7.0113 Ratings
    Publishing
    Comparison of Publishing features of Brand24 and Khoros Social Media Management
    Feature
    Brand24
    -
    Ratings
    Khoros Social Media Management
    8.6
    151 Ratings
    7% above category average
    Content planning and scheduling00 Ratings9.5149 Ratings
    Audience targeting00 Ratings8.0115 Ratings
    Content optimization00 Ratings9.09 Ratings
    Workflow management00 Ratings8.0133 Ratings
    Engagement
    Comparison of Engagement features of Brand24 and Khoros Social Media Management
    Feature
    Brand24
    -
    Ratings
    Khoros Social Media Management
    8.8
    116 Ratings
    10% above category average
    Automated routing and prioritization00 Ratings8.594 Ratings
    Customer interaction histories00 Ratings8.0106 Ratings
    Bulk actions00 Ratings9.997 Ratings
    Marketing
    Comparison of Marketing features of Brand24 and Khoros Social Media Management
    Feature
    Brand24
    -
    Ratings
    Khoros Social Media Management
    7.6
    106 Ratings
    2% below category average
    Lead generation00 Ratings8.050 Ratings
    Content marketing00 Ratings7.589 Ratings
    Paid media management00 Ratings7.12 Ratings
    Campaigns and promotions00 Ratings8.093 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of Brand24 and Khoros Social Media Management
    Feature
    Brand24
    -
    Ratings
    Khoros Social Media Management
    7.5
    150 Ratings
    12% below category average
    Twitter00 Ratings8.0141 Ratings
    Facebook00 Ratings8.0146 Ratings
    LinkedIn00 Ratings6.0107 Ratings
    Google+00 Ratings9.018 Ratings
    Instagram00 Ratings8.5135 Ratings
    Pinterest00 Ratings6.048 Ratings
    YouTube00 Ratings7.333 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of Brand24 and Khoros Social Media Management
    Feature
    Brand24
    -
    Ratings
    Khoros Social Media Management
    8.9
    134 Ratings
    12% above category average
    Campaign success analytics00 Ratings8.5124 Ratings
    Real-time tracking00 Ratings9.4123 Ratings
    Competitor analysis00 Ratings8.979 Ratings
    Account management
    Comparison of Account management features of Brand24 and Khoros Social Media Management
    Feature
    Brand24
    -
    Ratings
    Khoros Social Media Management
    8.0
    139 Ratings
    0% below category average
    Role-based user permissions & privileges00 Ratings9.0135 Ratings
    Mobile access00 Ratings7.0114 Ratings
    Best Alternatives
    Brand24Khoros Social Media Management
    Small Businesses
    Birdeye
    Score8 out of 10
    Sendible
    Score7.6 out of 10
    Medium-sized Companies
    Birdeye
    Score8 out of 10
    Vista Social
    Score9.5 out of 10
    Enterprises
    No answers on this topic
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score7.3 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Brand24Khoros Social Media Management
    Likelihood to Recommend
    8.2
    (9 ratings)
    8.0
    (187 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    8.0
    (34 ratings)
    Usability
    -
    (0 ratings)
    8.5
    (29 ratings)
    Availability
    -
    (0 ratings)
    9.7
    (11 ratings)
    Performance
    -
    (0 ratings)
    8.0
    (8 ratings)
    Support Rating
    -
    (0 ratings)
    7.7
    (31 ratings)
    In-Person Training
    -
    (0 ratings)
    8.9
    (7 ratings)
    Online Training
    -
    (0 ratings)
    6.0
    (7 ratings)
    Implementation Rating
    -
    (0 ratings)
    7.7
    (24 ratings)
    Ease of integration
    -
    (0 ratings)
    5.5
    (4 ratings)
    Product Scalability
    -
    (0 ratings)
    7.0
    (125 ratings)
    User Testimonials
    Brand24Khoros Social Media Management
    Likelihood to Recommend
    Brand24
    Brand24 is perfect for a company that wants to build up its social media presence. It's great to know when our organization is mentioned online so I can engage with other companies. I like the mobile app but if there was a way to be notified via phone with it that would make it even better.
    Incentivized
    Read full review
    Khoros (Formerly Spredfast + Lithium)
    While I cannot say any scenarios where Khoros wouldn't be useful (when it comes to social media moderation), I can say it is very well suited for clients who have time constraints on their work. With the speed Khoros can pull in new content, we see issues for the client almost immediately.
    Incentivized
    Read full review
    Pros
    Brand24
    • The interface of Brand24 is extremely easy to use and easy to understand for beginnings or mid-level emoloyees
    • The results in Brand24 are organized clearly in buckets that you can either PDF or download the raw data
    • Brand24 looks at several social platforms rather than just 1 or 2, like some other tools are limited to
    Incentivized
    Read full review
    Khoros (Formerly Spredfast + Lithium)
    • Reporting is great - easy to create bespoke dashboards for multiple ways to view the data and trends in platform
    • Onboarding and training - a good repository of knowledge articles for users to access on most aspects of the platform for self-learning
    • The user-friendly and intuitive interface allows any user to quickly assimilate how to use the platform.
    Incentivized
    Read full review
    Cons
    Brand24
    • The user interface was confusing. I had to reach out to support for help, and I'm a pretty tech-savvy person to begin with. Support resolved my issue.
    Incentivized
    Read full review
    Khoros (Formerly Spredfast + Lithium)
    • Look and feel of the interface could use a refresh as it's not very exciting to use
    • Improve analytics features and accuracy
    • Facilitate bulk actions
    • Better alerts/visibility of collaborative actions and assigned tasks
    • Clearer communication around new feature releases and announcements
    Read full review
    Likelihood to Renew
    Brand24
    No answers on this topic
    Khoros (Formerly Spredfast + Lithium)
    There is no product like Khoros. Our company lives and dies by the analytics, and to date, we have not seen a more comprehensive analytics structure for any social media management tool. Khoros support is also fantastic, responding and resolving any and all questions, ideas, or complaints, usually in 24 hours.
    Read full review
    Usability
    Brand24
    No answers on this topic
    Khoros (Formerly Spredfast + Lithium)
    Khoros Marketing is very user-friendly and easy to navigate. The calendar visibility is the view I use most so I can see all posts going out on all of our channels. It allows us to time posts in a proper cadence so we don't overlap with other pressing content.
    Incentivized
    Read full review
    Reliability and Availability
    Brand24
    No answers on this topic
    Khoros (Formerly Spredfast + Lithium)
    • We still experience a bit of downtime and slowness here but things have drastically improved in the last year with their feature updates and reconfigured hosting.
    Read full review
    Performance
    Brand24
    No answers on this topic
    Khoros (Formerly Spredfast + Lithium)
    Khoros has greatly improved the performance of its SaaS products in the last 5 years. Their applications, including Conversations, Intelligence, and Experiences, all load quickly with real-time data. This performance is critical to provide meaningful, social customer support, and marketing. The performance maintains integrity even when you deploy powerful integrations like Salesforce Customer Relationship Manager.
    Read full review
    Support Rating
    Brand24
    No answers on this topic
    Khoros (Formerly Spredfast + Lithium)
    Overall, support does a great job and is timely in their responses and efforts. We have had to contact support many times due to the Capture app. Some tickets have remained open for months, while others get resolved quickly. I understand this is not always up to support and they often have to wait for their engineering team to fix issues that we identified, but it's difficult to deal with issues that are affecting our workflow, especially for extended amounts of time.
    Incentivized
    Read full review
    In-Person Training
    Brand24
    No answers on this topic
    Khoros (Formerly Spredfast + Lithium)
    • As a very early customer, we did not undergo formal training but worked closely with the team to get the system set up to do what we wanted. However, online training resources are now available with many blog posts / video lessons and tutorials.
    Read full review
    Online Training
    Brand24
    No answers on this topic
    Khoros (Formerly Spredfast + Lithium)
    it is important to note that my perspective is not necessarily common - I'm a geek/nerd/poweruser in general, so I found the online resources to be more than adequate (and often very aesthetically pleasing, too). That said, a less "geeky" person might struggle a bit.
    Read full review
    Implementation Rating
    Brand24
    No answers on this topic
    Khoros (Formerly Spredfast + Lithium)
    The implementation team from Khoros were great - they worked hard to understand our somewhat complex organization, and were with us all the way through face to face meetings, user training, and technical training. We had a clearly defined account manager and implementation manager, who worked really effectively together and with us.
    Incentivized
    Read full review
    Alternatives Considered
    Brand24
    I would start with Mention as opposed to beginning with Brand24. We originally used Mention but the price was increasing year-over-year so we wanted to try a cheaper alternative. We eventually did go back to Mention after Brand24, due to its ease of use and it was also easier to monitor our brand with Mention in the end.
    Incentivized
    Read full review
    Khoros (Formerly Spredfast + Lithium)
    On some accounts that I am on, I use Asana in place of Khoros marketing but I much prefer Khoros Marketing. I prefer Khoros Marketing over Asana because I can post directly (and schedule posts) on Khoros but not on Asana. Also, I can moderate directly on Khoros but not Asana
    Read full review
    Scalability
    Brand24
    No answers on this topic
    Khoros (Formerly Spredfast + Lithium)
    Khoros seems to struggle a little past a certain level of scale. More than 30 separate per day makes it difficult to view all content in the weekly calendar view, which is frustrating and could cause issues. However, the ability to schedule one post across multiple channels is hugely valuable and cuts down on a lot of duplicative work.
    Read full review
    Return on Investment
    Brand24
    • Positive: We can respond to customers in a reasonably realistic timeframe.
    • Positive: We get updates from old content that has new activity.
    Incentivized
    Read full review
    Khoros (Formerly Spredfast + Lithium)
    • Negatively impacted relationship with Khoros as they're notoriously difficult to engage with or able to produce viable results from our feedback.
    • Negatively impacted KPI reporting, as metrics were inaccurate for six months.
    • Negatively impacted resource management, as there've been so many restrictions with this platform that simple, day-to-day tasks take so much longer.
    Incentivized
    Read full review
    ScreenShots

    Brand24 Screenshots

    Screenshot of the web-based dashboard that provides actionable customer insights, email alerts, influencer analysis, automated & customized PDF reports, and infographics. Brand24 can be used to measure key metrics around buzz and sentiment.Screenshot of Brand24 collecting real-time social data. It is designed to keep track of online conversations about a brand and its products.Screenshot of The analytics dashboard.Screenshot of Influencer tab.

    Khoros Social Media Management Screenshots

    Screenshot of the channel performance dashboard, for monitoring different metrics and comparing the performance of posts by content type and labels to optimize for the audience.Screenshot of the cross-channel dashboard. It provides a holistic view of paid and organic campaigns, allowing teams to compare performance and optimize for engagement and reach with campaigns.Screenshot of the cross-channel dashboard. Users can compare the performance of posts across channels, ensuring that time and resources are allocated effectively to reach the target audience.Screenshot of the calendar view. This presents all scheduled posts by assignee, channel, and tags so that nothing is missed and content is delivered on time.Screenshot of approval paths in Khoros. Get sign-off and feedback across teams for paid and organic posts to reduce brand risk.