Branch vs. T2M URL Shortener

Branch is the gold standard linking platform - other services like AppsFlyer or bit.ly aren't able to deliver the consistency Branch does. It is a developer platform as well, so your engineering team will be able to sink its teeth into many different use cases without worrying about how to "hack" it. I believe Branch can continue to become a simpler tool going forward, but the fact that it has a free tier and seeks to fit into YOUR tech stack makes it the easy choice

Incentivized

I don't want to say that T2M is one size fits all - because they have so many features and capabilities that could be tailored to many different businesses and business needs. But I do feel like most any company, especially their underlying marketing departments, could highly benefit from its features.

Incentivized

• Branch Link's Desktop SMS is a very good feature, we use it on our landing page such as: https://acetutor.io/smsBoarding
• Branch Link's cross platform support for redirect is another powerful feature. We use it on our main website to redirect users to the correct App Store or Google Play to download our app: https://www.acetutor.io

Incentivized

• The dashboards we used were awesome!
• The stats were fairly detailed, and frankly more helpful than we anticipated going in (top browsers, top referrers, top platforms, top devices, etc).
• SSO wasn't a must for us, but definitely a pro.
• GDPR considerations are a huge part of our team's discussions, so it was good to know T2M was cognizant of that.
• We used the URL expiration feature very often.

Incentivized

• To my understanding Branch uses a last touch attribution method. Being able to change this setting or view the data between different attribution models would be extremely useful (first click, linear, time decay, etc).
• Not like it's a con, but it would be great for Branch to keep running totals on attrition rate and daily active users. Also maybe look into more integrations with data export partners - Appsee, Smartlook, etc.

Incentivized

• The support was just ok in our experience (they were very responsive and kind, but our issues seemed(?) relatively minor and took some time to resolve, but maybe they were just more complicated than it seemed in our view).
• We did really like the dashboards eventually, but I think they could be a little clearer/more intuitive upon an initial glance.

Incentivized

It's very usable. Multiple teams in the company are using it, and it never takes more than 5 mins to explain to someone how to use this.

Incentivized

We have never had any issue with support response yet. In fact, they have a local POC in our city too, who routes the urgent matters to their escalation matrix.

Incentivized

We used to use AppsFlyer but unfortunately, we found errors in their mobile app attribution reporting. Firebase on the other hand, is a basic tool that has a lot of features, but the features are not extremely robust - especially the attribution or funnel reporting. As a result we decided to give Branch and have been extremely pleased since.

Incentivized

To be honest, I don't think I (or anyone on my direct team to my knowledge) has worked with another tool quite like T2M. We did a couple of demos for other options when we were looking for a tool way back when, but I can't recall off-hand what they were or how they compared (aside from we obviously chose T2M - strictly based on the other demos themselves).

Incentivized

• It's improved sale attribution, which allowed us to spend on more effective channels and decrease spends on less effective channels.
• It's saved marketing spends, which were actual fraud through affiliate networks, as we were able to prove the fraud from Branch and avoided paying out to that affiliate.

Incentivized

• The time savings is immeasurable.
• Onboarding new employees to use T2M was fairly quick and easy, which allowed those efficiency gains to be even compounded.

Incentivized