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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Branch

    Score8.6 out of 10
    N/ABranch provides a cross-platform linking and attribution platform, offering solutions that unify user experience and measurement across devices and channels. Branch powers mobile links and cross-platform measurement to more than 3 billion monthly users across the globe. It provides cross-platform marketing, engagement and measurement solution for over 50,000 apps — including Reddit, Buzzfeed, Twitch, Groupon, and many more.N/A

    T2M URL Shortener

    Score8 out of 10
    N/AT2M is a URL shortener built by Zesle Software in Calgary.N/A
    Pricing
    BranchT2M URL Shortener
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    BranchT2M URL Shortener
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional DetailsOur main platform is free to all. Some of the free products that most apps find useful are content sharing, custom onboarding, referrals and organic app search. We have specialized products (Journeys (Smart Banner), Deep Linked Email, Dynamic Ads and Data Integrations) which are typically priced by volume of a company.—
    More Pricing Information
    Best Alternatives
    BranchT2M URL Shortener
    Small Businesses
    Firebase Crashlytics
    Score9.6 out of 10
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    Medium-sized Companies
    Firebase Crashlytics
    Score9.6 out of 10
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    Enterprises
    Flurry Analytics
    Score9 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    BranchT2M URL Shortener
    Likelihood to Recommend
    8.9
    (15 ratings)
    8.0
    (1 ratings)
    Usability
    10.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    9.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    BranchT2M URL Shortener
    Likelihood to Recommend
    Branch Metrics, Inc.
    Branch well suited: Branch links are perfecting for embedding into our email service provider (SendGrid), paid media channels (Facebook, Google, ASA), organic media (Instagram, Facebook, content marketing, referral) and push notification platform (OneSignal) to be able to evaluate actions taken from users that clicked on those branch links. No matter the data from these links, they are accurate and are easily exported to our database and CRM to determine ROI, and find weak points in our major funnels.
    Incentivized
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    Zesle Software Inc
    I don't want to say that T2M is one size fits all - because they have so many features and capabilities that could be tailored to many different businesses and business needs. But I do feel like most any company, especially their underlying marketing departments, could highly benefit from its features.
    Incentivized
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    Pros
    Branch Metrics, Inc.
    • Click tracking: it integrated well with Facebook, Google, Clevertap, product, etc. to allow multiple stakeholders to use this one platform for tracking.
    • Sale attribution: it has a robust fraud detection and event deduplication in place to attribute sales correctly.
    • Smart URL: it offers different deeplinks to support basic user platforms, thus making the URL behavior smart and personalized for users.
    • Referrals: it's a ready-made platform to easily launch your refer and earn program, with all checks of fraud detection in place.
    • Social sharing: it offers various goats and cards for how a link will appear on various social media channels if shared, which is particularly helpful for marketing teams.
    Incentivized
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    Zesle Software Inc
    • The dashboards we used were awesome!
    • The stats were fairly detailed, and frankly more helpful than we anticipated going in (top browsers, top referrers, top platforms, top devices, etc).
    • SSO wasn't a must for us, but definitely a pro.
    • GDPR considerations are a huge part of our team's discussions, so it was good to know T2M was cognizant of that.
    • We used the URL expiration feature very often.
    Incentivized
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    Cons
    Branch Metrics, Inc.
    • Multiplayers redirection is important feature. In our marketing process for [our] Ace Tutor app https://www.acetutor.io, we have a referral reward campaign for which we want to aggregate clicks from lower level links to higher level links. For example, we created unique Branch Links for 10 marketing interns, and each intern wanted to create Branch Links for their own 10 delegates, the clicks of the Branch Links from these delegates would be automatically rolled up to the right intern's Branch Link, so we can make payment following the aggregation paths. Currently, Branch Links do not support this kind of multiplayer or multi-layer redirections.
    Incentivized
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    Zesle Software Inc
    • The support was just ok in our experience (they were very responsive and kind, but our issues seemed(?) relatively minor and took some time to resolve, but maybe they were just more complicated than it seemed in our view).
    • We did really like the dashboards eventually, but I think they could be a little clearer/more intuitive upon an initial glance.
    Incentivized
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    Usability
    Branch Metrics, Inc.
    It's very usable. Multiple teams in the company are using it, and it never takes more than 5 mins to explain to someone how to use this.
    Incentivized
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    Zesle Software Inc
    No answers on this topic
    Support Rating
    Branch Metrics, Inc.
    We have never had any issue with support response yet. In fact, they have a local POC in our city too, who routes the urgent matters to their escalation matrix.
    Incentivized
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    Zesle Software Inc
    No answers on this topic
    Alternatives Considered
    Branch Metrics, Inc.
    Branch's links are the most consistent in the mobile space. They work across desktop and mobile, where AppsFlyer and Deeplink's didn't consistently perform in both places. Branch's measurement is more consistent across all customer touch points as well, which gives our marketing and growth teams the answers they need without any struggle.
    Incentivized
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    Zesle Software Inc
    To be honest, I don't think I (or anyone on my direct team to my knowledge) has worked with another tool quite like T2M. We did a couple of demos for other options when we were looking for a tool way back when, but I can't recall off-hand what they were or how they compared (aside from we obviously chose T2M - strictly based on the other demos themselves).
    Incentivized
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    Return on Investment
    Branch Metrics, Inc.
    • Branch had given a profound impact on the way our users share their content.
    • Users now have more easy access to content created.
    • Users feel more motivated in creating content because they know that it is easy to share and get their content in the eyes of the target public.
    Incentivized
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    Zesle Software Inc
    • The time savings is immeasurable.
    • Onboarding new employees to use T2M was fairly quick and easy, which allowed those efficiency gains to be even compounded.
    Incentivized
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