TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Branch

    Score8.6 out of 10
    N/ABranch provides a cross-platform linking and attribution platform, offering solutions that unify user experience and measurement across devices and channels. Branch powers mobile links and cross-platform measurement to more than 3 billion monthly users across the globe. It provides cross-platform marketing, engagement and measurement solution for over 50,000 apps — including Reddit, Buzzfeed, Twitch, Groupon, and many more.N/A
    Pricing
    Branch
    Editions & Modules
    No answers on this topic
    Offerings
    Pricing Offerings
    Branch
    Free Trial
    No
    Free/Freemium Version
    No
    Premium Consulting/Integration Services
    No
    Entry-level Setup FeeOptional
    Additional DetailsOur main platform is free to all. Some of the free products that most apps find useful are content sharing, custom onboarding, referrals and organic app search. We have specialized products (Journeys (Smart Banner), Deep Linked Email, Dynamic Ads and Data Integrations) which are typically priced by volume of a company.
    More Pricing Information
    Community Pulse
    Branch
    Considered Both Products
    Branch Metrics, Inc.
    Chose Branch
    Branch's links are the most consistent in the mobile space. They work across desktop and mobile, where AppsFlyer and Deeplink's didn't consistently perform in both places. Branch's measurement is more consistent across all customer touch points as well, which gives our …
    Incentivized
    Chose Branch
    AppsFlyer has a lot more of clients, and have a very good support team. Adjust on the other hand is loosing clients, and doesn't have a top level support. Nevertheless, Branch is a good platform that delivers good for the price. We still are more use to using AppsFlyer as it is …
    Incentivized
    Chose Branch
    We ended up selecting AppsFlyer due to its better integration with media and more reliable fraud protection system. Nevertheless, Branch.io is a great app which solves universal linking and mobile app attribution issues by allowing users to see which actions were taken from …
    Incentivized
    Chose Branch
    Branch offers more than any of these tools considered individually. Moreover, cost-wise, it is much more effective as well.
    Incentivized
    Chose Branch
    Branch's tracking analytics are not as effective. Currently, Branch Links only show stats for clicks from different platforms (Desktop/iOS/Android, etc.). It would be important if there is a way to know how to collect and show more user profiles such as location, male/female, …
    Incentivized
    Chose Branch
    Deep linking is better. AppsFlyer has more integrations.
    Incentivized
    Chose Branch
    We used to use AppsFlyer but unfortunately, we found errors in their mobile app attribution reporting. Firebase on the other hand, is a basic tool that has a lot of features, but the features are not extremely robust - especially the attribution or funnel reporting. As a result …
    Incentivized
    Chose Branch
    It's really important that you analyze all your needs and compare them to the benefits that Branch provides to see if it fits.
    Incentivized
    Chose Branch
    Firebase links have many shortcomings which Branch supports excellently like - Support for cross platform development tools, Integrations with marketing channels/platforms, web to app tools etc
    Incentivized
    Chose Branch
    Branch is a much lighter solution largely targeted to attribution and deep links that can be available at no cost for the basic service. Adjust is much heaver and supports custom events but has a significant cost to consider so when optimising the costs vs income for the …
    Incentivized
    Chose Branch
    Branch is better for link tracking and data passing.
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    Best Alternatives
    Branch
    Small Businesses
    Firebase Crashlytics
    Score9.6 out of 10
    Medium-sized Companies
    Firebase Crashlytics
    Score9.6 out of 10
    Enterprises
    Flurry Analytics
    Score9 out of 10
    All AlternativesView all alternatives
    User Ratings
    Branch
    Likelihood to Recommend
    8.9
    (15 ratings)
    Usability
    10.0
    (1 ratings)
    Support Rating
    9.0
    (1 ratings)
    User Testimonials
    Branch
    Likelihood to Recommend
    Branch Metrics, Inc.
    Branch well suited: Branch links are perfecting for embedding into our email service provider (SendGrid), paid media channels (Facebook, Google, ASA), organic media (Instagram, Facebook, content marketing, referral) and push notification platform (OneSignal) to be able to evaluate actions taken from users that clicked on those branch links. No matter the data from these links, they are accurate and are easily exported to our database and CRM to determine ROI, and find weak points in our major funnels.
    Incentivized
    Read full review
    Pros
    Branch Metrics, Inc.
    • Click tracking: it integrated well with Facebook, Google, Clevertap, product, etc. to allow multiple stakeholders to use this one platform for tracking.
    • Sale attribution: it has a robust fraud detection and event deduplication in place to attribute sales correctly.
    • Smart URL: it offers different deeplinks to support basic user platforms, thus making the URL behavior smart and personalized for users.
    • Referrals: it's a ready-made platform to easily launch your refer and earn program, with all checks of fraud detection in place.
    • Social sharing: it offers various goats and cards for how a link will appear on various social media channels if shared, which is particularly helpful for marketing teams.
    Incentivized
    Read full review
    Cons
    Branch Metrics, Inc.
    • Multiplayers redirection is important feature. In our marketing process for [our] Ace Tutor app https://www.acetutor.io, we have a referral reward campaign for which we want to aggregate clicks from lower level links to higher level links. For example, we created unique Branch Links for 10 marketing interns, and each intern wanted to create Branch Links for their own 10 delegates, the clicks of the Branch Links from these delegates would be automatically rolled up to the right intern's Branch Link, so we can make payment following the aggregation paths. Currently, Branch Links do not support this kind of multiplayer or multi-layer redirections.
    Incentivized
    Read full review
    Usability
    Branch Metrics, Inc.
    It's very usable. Multiple teams in the company are using it, and it never takes more than 5 mins to explain to someone how to use this.
    Incentivized
    Read full review
    Support Rating
    Branch Metrics, Inc.
    We have never had any issue with support response yet. In fact, they have a local POC in our city too, who routes the urgent matters to their escalation matrix.
    Incentivized
    Read full review
    Alternatives Considered
    Branch Metrics, Inc.
    Branch's links are the most consistent in the mobile space. They work across desktop and mobile, where AppsFlyer and Deeplink's didn't consistently perform in both places. Branch's measurement is more consistent across all customer touch points as well, which gives our marketing and growth teams the answers they need without any struggle.
    Incentivized
    Read full review
    Return on Investment
    Branch Metrics, Inc.
    • Branch had given a profound impact on the way our users share their content.
    • Users now have more easy access to content created.
    • Users feel more motivated in creating content because they know that it is easy to share and get their content in the eyes of the target public.
    Incentivized
    Read full review
    ScreenShots