Bloomreach - The Agentic Platform for Personalization vs. Clickability (discontinued)

Perfect for onboarding, retention, win-back, and VIP nurture campaigns where customer behavior and timing matter. Excellent when you need to react instantly to customer actions across channels.


Example: A shopper abandons their cart and immediately receives a push notification followed by an email with the exact items they left behind.

Incentivized

As a true content management system it is great for site and content creation. It does need some help when it comes to adding functionality for using modern code systems that require server side scripting. For a marketing or public company site, it is an ideal CMS. For a SAAS type site, there could be many road blocks.

• The product recommendations engine allows for us to create a personalised experience for every customer across the 3m emails we send each month. This ensure that our customers remain connected to our brand.
• The customer data platform attached to Bloomreach Composable Personalization Cloud provides an all-in-one solution for our business intelligence needs. Allowing up-to-date purchasing, behaviour, and engagement reporting from our email to website activity.
• The ability to integrate with Meta and other paid ad formats allows for us to create a connected omnichannel experience for users, ensuring we are providing the right message, to the right person, at the right time, in the right place.

Incentivized

• Easy to get going for a business that has tons of content they need to manage.
• Clickability offers development and design services so you don't really even need IT.
• No need to worry about server uptime, storage, bandwidth, etc you have all the reports at your fingers for what you are using.
• Simple template and content design system, easy to expand and add.
• Powerful CMS and settings with a design and programming guide provided.
• AkAMAI and Limelight CDN's can be used for powerful and fast loading in many regions.
• Debugging tools to see how long specific templates and content load is exceptional. One can narrow down that this specific template ran X number of times and took this look and had to be stopped at X number of time due to exceeding set limits.
• Having a built in Dev, Staging, Production environments for testing makes seeing new features and how they will integrate into your site seamless.

• While Importing the offline data, sometimes the auto detection is failed to detect the csv file
• While we import with wrong mapping, even after pressing escape before the import starts, its not cancelling the import. it start running. It would be great if it stops the import
• it would be great if we receive email for successfully finished imports too

Incentivized

• Choosing ad size/placement should be easier than it is. Now, I have to re-create the whole thing.
• When you "save" anything a pop-up comes up that is redundant.
• Ad list only shows a limited number. It's not until you click on one and cancel it out, then you can see all the listings. A bit tedious and redundant.

Incentivized

We are extremely satisfied with Bloomreach. It is a central and indispensable pillar of our personalization and data-driven marketing strategy. The platform provides us with unparalleled scalability across 27 countries and guarantees high availability and stable performance, even when working with an enormous volume of data.The fact that the platform is intuitive and allows a wide range of our teams (from CRM to UX) to work effectively with personalization significantly reduces our dependence on IT support and accelerates campaign deployment.Given the robustness of the architecture and the positive results we are generating across channels, renewing the contract is a logical step to ensure our future organic growth.

Incentivized

As mentioned in the last questions we are going to use a competitor brand next year. I think the issues are trying to find and fix problems from the previous programer. The steep learning curve and lack of mobile and social sharing capabilities. Things that I like are the strength of the programing which comes with a trade off. The ease for those who don't know markup to make updates to the website. Clickability isn't the easiest and can be difficult to find the content that you are interested in. We will not be using it next year.

In my time working with Bloomreach Commerce Experience Cloud, I always liked to work with it. It is crucial that you get support from experts from the beginning to show you how to work with the vast amount of options and activities to choose from. The learning curve is also well-rounded because of its user-friendly interface and highly skilled customer support.

Incentivized

My experience with Clickability has been mostly positive but there are a few areas for improvement. It's generally easy to learn and use on a daily basis. I can move fast and do my job with speed with needed. But there is some clunky functionality with targeting and page building. My rating would be higher if some improvements were made.

It has always been available with great response times. Honestly in almost 5 years there was like one outage and I have to admit that it was solved so quick that I don't even know if it's fair to even call it that. Bloomreach is extremely reliable, can't fault it.

Incentivized

ten out of ten, Bloomreach has revolutionised our marketing capabilities. It has allowed us to get real time data insights from our customers, and then put these into action. Previously it would be a very time consuming and slow process for us to get any sort of campaign out but not anymore, this has lead to increased conversions and revenue

Incentivized

I have given this rating as i feel the team is very responsive and helpful whenever issues arise. Bloomreach - The Agentic Platform for Personalization provides clear guidance and practical solutions which make it easier to get campaigns live quickly. They also share the best practices and recommendations that help us make the most of the platform.

Incentivized

I found that some agents were better then others, usually you have an account representative and that I would consider level 1 support. To get really complex answers you need to talk with an engineer.

The team was really helpful in explaining

Incentivized

It gives clear overview in each and every concepts

Incentivized

None it went smoothly

Incentivized

Overall, it was pretty seemless to switch the sites over.

Bloomreach is far superior than SFMC as that platform requires too much technical knowledge. Ometria is very good and I would say is quite similar to Bloomreach although I would say Ometria is a smaller company. Dotdigital is also very powerful but not more so than Bloomreach. This being said, Dotdigital and HubSpot does have telephone support which is amazing and something I would like to see from Bloomreach in future or at least shorter wait times for customer support live chat.

Incentivized

Many of other content management systems similar to WordPress need custom installation. The server costs and upgrades quickly add up. Clickability while expensive, eliminated the overhead of managing all the dependency needs for a CMS. Clickability also works with its clients to understand the business needs and proposes the solutions accordingly. They have a good support team.

Incentivized

there is an option of multiple projects per organisation, customers and assets can be copied across. Multiple sites can be managed in one project, different activities organized under initiatives. Splitting work into sensible units is therefore well possible. The billing is based on number of tracked and number of stored events, no package-based deals. It should therefore be well scalable from a small e-store to a large corporation.

Incentivized

• Emails, banners, and weblayers brought us an increase in conversion and additional profit.
• From a marketers perspective, it allows us to reach far and wide and see how well a campaign is doing in real-time.
• Knowing the customer allows improved communication and personalize our recommendations.
• Bloomreach Engagement has created revenue uplift with acquisition and conversion.
• The most effective tool out there when ROI is in question.

• I know a big positive is the fact that it is always-on. We are the leading news corporation for our state, and in many markets, nationwide. We pride ourselves on our strong ethics in the community and thus need to exude reliability to maintain the trust of these communities. Having a website fail periodically erodes that reliable perception.
• It has allowed different areas of the company to approach our team and work in a cohesive manner.