BL.INK vs. Branch

It's as simple as that using BL.INK. Our entire crew found it simple to set up, and we can now all shorten links for our company. It notifies you whether you've previously linked to that website or if you've used a specific short link. The Chrome extension is a nice addition, and I especially like the dynamic links, which allow me to send a user to different affiliate pages depending on where they're joining from, or to the webinar sign-up page before the webinar, the live YouTube page during the webinar, and the webinar expired page after the webinar. Everything is simple to set up, and their welcome sequence was excellent.

Incentivized

Branch is the gold standard linking platform - other services like AppsFlyer or bit.ly aren't able to deliver the consistency Branch does. It is a developer platform as well, so your engineering team will be able to sink its teeth into many different use cases without worrying about how to "hack" it. I believe Branch can continue to become a simpler tool going forward, but the fact that it has a free tier and seeks to fit into YOUR tech stack makes it the easy choice

Incentivized

• Super quick
• QR codes generator is really helpful
• Smooth API integration in the backend

Incentivized

• Branch Link's Desktop SMS is a very good feature, we use it on our landing page such as: https://acetutor.io/smsBoarding
• Branch Link's cross platform support for redirect is another powerful feature. We use it on our main website to redirect users to the correct App Store or Google Play to download our app: https://www.acetutor.io

Incentivized

• Pricing is an issue if you upgrade to Pro OR Business plan.
• when you share any shortened link to social media the resulted post sometimes missed the attached media or it shows a blank preview. May be it a technical glitch but happens with me sometimes.

Incentivized

• To my understanding Branch uses a last touch attribution method. Being able to change this setting or view the data between different attribution models would be extremely useful (first click, linear, time decay, etc).
• Not like it's a con, but it would be great for Branch to keep running totals on attrition rate and daily active users. Also maybe look into more integrations with data export partners - Appsee, Smartlook, etc.

Incentivized

It's very usable. Multiple teams in the company are using it, and it never takes more than 5 mins to explain to someone how to use this.

Incentivized

We have never had any issue with support response yet. In fact, they have a local POC in our city too, who routes the urgent matters to their escalation matrix.

Incentivized

BL.INK is the first product I used for my organization but we switched Rebrandly due to pricing as it was cheaper. At the time we were a smaller company so we switched to Rebrandly due to the similarities between the two products. Since we have grown into a larger organization we switched back to BL.INK

Incentivized

We used to use AppsFlyer but unfortunately, we found errors in their mobile app attribution reporting. Firebase on the other hand, is a basic tool that has a lot of features, but the features are not extremely robust - especially the attribution or funnel reporting. As a result we decided to give Branch and have been extremely pleased since.

Incentivized

• Bl.INK really helped me to convert my leads for my clients as its detailed analysis provide good insights.
• It also improves the marketing campaigns by saving time as you can export or import multiple links at a time.

Incentivized

• It's improved sale attribution, which allowed us to spend on more effective channels and decrease spends on less effective channels.
• It's saved marketing spends, which were actual fraud through affiliate networks, as we were able to prove the fraud from Branch and avoided paying out to that affiliate.

Incentivized