Birdeye vs. Yext

For businesses that have customers or clients or patients with several different locations, Birdeye is essential to help with the reviews and messages received through Google and other platforms. For businesses with only 1 single location, Birdeye could still be useful but wouldn't be as essential as it would be for other businesses.

Yext is great for bigger clients. If your client has a franchise of any kind, or even multiple locations, that's an ideal use case. For smaller clients, with one location that doesn't change a lot, Yext isn't as viable, and the effort to update maybe ten or fifteen listings would be worth it.

Incentivized

• Their customer service is always very helpful and ready to give you the personal attention that you require.
• They connect many different sources and funnel them straight to you so you can easily capitalize on multiple platforms and information streams.
• They are constantly innovating and improving their systems with real-time feedback from their customers.

Incentivized

• Making sure our location data is correctly being understood by Google.
• Taking into account best design principles for our pages layout.
• Staying on top of Google best practices so we don't have to.
• Building a very robust place for us to store all our location information.
• Solid integrations with some of our other key partners, for example Olo, Punchh.
• Being a very good partner for us, our Client Success Manager is exceptional.

Incentivized

• The sentiment feature is just okay. It requires custom adjustments and time to understand where it is working well and where it is not in order to get the most out of it, while other features require very little user input.
• Social listening needs work. I often receive notifications for unrelated terms because of their similarity in spelling to my organization's name, so I don't use this feature.
• Birdeye could have more built-in features to create digital content from the reviews.
• Birdeye could also have additional reputation tools to strengthen GMB listings and to combat negative press. Review listings and rich snippets in search are great, but having a tool that measures and helps to improve overall brand health/search results would be amazing. My CEO isn’t looking at what is going right. He looks at what is going wrong. We may have thousands of positive reviews on Google, but the bad article with false information is still showing up on page one of search results. That makes for an unhappy CEO.

Incentivized

• Cost. This platform offers a lot of powerful features, but it has an expensive barrier to entry.
• Annual contracts limit flexibility for smaller companies
• The biggest drawback is that you need to keep your subscription active or listings/citation data will revert back to what it was pre-Yext implementation

Incentivized

I think it is a good tool overall, there are some hiccups but what program doesn't have them. I think we should be notified of more things, specifically broken integrations. There have been instances where I don't notice for MONTHS a client it's having requests sent out because they are organically still getting reviews.

Incentivized

The easiest program I've ever used in the medical field. Just one click to send a review and easy data entry to add customer into the system. The Birdeye program is actually fun to use and no prior skill is necessary!

Incentivized

Yext is pretty easy and straightforward to utilize out of the box. While I work for a digital marketing agency, and this is second nature to me at this point, I do believe the average SMB owner with zero digital marketing experience could be a proficient Yext user within 1 hour or so of usage. It's easy

Incentivized

The customer support is usually very fast in getting someone connected with you to figure out a solution. Sometimes the communication following up on how they did can be a little much, but they are just practicing what they preach and doing what they know best. People are usually very friendly and knowledgable also.

Incentivized

We are a larger company with 26 locations, so we may receive additional attention. But they are always quick to answer our calls or emails. I rarely need support as the software delivers as promised. I will say their staff thus far has been very knowledgable about Yext and some lesser-known features. For us, they really understand our needs and why I'd be asking for certain solutions.

Incentivized

Let Birdeye do what they do

Incentivized

Our choice of reputation management platform came down to two contenders, Birdeye and Listen360. Ultimately we chose Birdeye because of their ethical review gathering process. Listen360 had review-gating built in as part of their process, which is against Google's terms of service. We wanted to be very careful to gather reviews in an ethical way, and Birdeye was better for our needs.

Incentivized

Before Yext, I used Moz Local to manage our business listings. Moz Local had fewer listing platforms included with their service. For example, Moz Local did not include Yahoo, and we had issues with inconsistent Yahoo listings. We ultimately switched to Yext and it's been a good fit for us.

Incentivized

• One stop shop for Reviews are great, it saves marketing department time and money on if they were all separate.
• I'm not sure about the surveys yet due to integration.
• Listings is very easy to use with updating this saved us money compared to competitors.

• Yext has absolutely strengthened our SEO performance and has driven leads that perform extremely well.
• Yext has improved our consultation show rate because all of the clinic information for each of our locations is accurate no matter which website our clients are using to search for the clinic info.
• Yext has allowed our organization to ensure the correct phone numbers are listed across the web, which increased the number of inbound leads that come into our Call Center.

Incentivized