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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Bigin by Zoho CRM

    Score8.7 out of 10
    N/ABigin by Zoho CRM is a simplified customer relationship management (CRM) software designed specifically for small businesses, startups and teams. Bigin helps small businesses unify customer-facing operations— marketing, sales, onboarding, delivery, and support, and it offers features that help to manage these customer relationships effectively.

    $9

    per month per user

    Insightly

    Score7.4 out of 10
    N/AInsightly is presented as a modern, affordable CRM that is easy to use, simple to customize, and that scales with companies as they grow, designed to solve common pain points that legacy CRMs can't. Available in any vertical, Insightly CRM customers can add companion products for marketing automation, customer service, and integrations in the same platform. Insightly has more than a million users worldwide.

    $348

    per year per user

    Pricing
    Bigin by Zoho CRMInsightly
    Editions & Modules
    Express
    $9.00
    per month per user
    Premier
    $15.00
    per month
    Bigin 360
    $21
    per month per user
    Plus
    $29
    per month (billed annually) per user
    Professional
    $49
    per month (billed annually) per user
    Enterprise
    $99
    per month (billed annually) per user
    Offerings
    Pricing Offerings
    Bigin by Zoho CRMInsightly
    Free Trial
    YesYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details20% discount for annual pricing.—
    More Pricing Information
    Community Pulse
    Bigin by Zoho CRMInsightly
    Considered Both Products
    Zoho
    Chose Bigin by Zoho CRM
    All of these other programs can perform CRM capable. The difference with Bigin is that the GUI is very easy and not confusing. Setup is stright forward and you don't need a dedicated IT person to oversee the project. If you have basic understanding of CRM, you can do 90 percent …
    Incentivized
    Chose Bigin by Zoho CRM
    Simpler, lighter, easier to adopt, and less expensive. These are the main reasons Bigin by Zoho CRM is a solution that I use and recommend.
    Incentivized
    Unbounce
    No answer on this topic
    Key User Insights
    Would buy again
    98%
    Would buy again
    99 Answers
    88%
    Would buy again
    96 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    97 Answers
    94%
    Delivers good value for the price
    85 Answers
    Happy with the feature set
    95%
    Happy with the feature set
    96 Answers
    88%
    Happy with the feature set
    96 Answers
    Lived up to sales and marketing promises
    99%
    Lived up to sales and marketing promises
    88 Answers
    88%
    Lived up to sales and marketing promises
    61 Answers
    Implementation went as expected
    99%
    Implementation went as expected
    92 Answers
    92%
    Implementation went as expected
    72 Answers
    Features
    Bigin by Zoho CRMInsightly
    Sales Force Automation
    Comparison of Sales Force Automation features of Bigin by Zoho CRM and Insightly
    Feature
    Bigin by Zoho CRM
    8.0
    79 Ratings
    4% above category average
    Insightly
    7.3
    400 Ratings
    5% below category average
    Customer data management / contact management8.471 Ratings8.6383 Ratings
    Workflow management8.274 Ratings6.6351 Ratings
    Opportunity management8.472 Ratings8.7349 Ratings
    Integration with email client (e.g., Outlook or Gmail)8.168 Ratings6.7357 Ratings
    Contract management7.234 Ratings6.521 Ratings
    Interaction tracking7.866 Ratings5.8312 Ratings
    Territory management00 Ratings6.874 Ratings
    Quote & order management00 Ratings8.364 Ratings
    Channel / partner relationship management00 Ratings7.724 Ratings
    Marketing Automation
    Comparison of Marketing Automation features of Bigin by Zoho CRM and Insightly
    Feature
    Bigin by Zoho CRM
    7.7
    64 Ratings
    2% above category average
    Insightly
    4.9
    312 Ratings
    43% below category average
    Lead management8.061 Ratings5.3298 Ratings
    Email marketing7.356 Ratings4.4245 Ratings
    CRM Project Management
    Comparison of CRM Project Management features of Bigin by Zoho CRM and Insightly
    Feature
    Bigin by Zoho CRM
    8.1
    66 Ratings
    6% above category average
    Insightly
    6.2
    385 Ratings
    20% below category average
    Task management8.265 Ratings6.3374 Ratings
    Reporting8.141 Ratings6.4321 Ratings
    Billing and invoicing management00 Ratings6.039 Ratings
    CRM Reporting & Analytics
    Comparison of CRM Reporting & Analytics features of Bigin by Zoho CRM and Insightly
    Feature
    Bigin by Zoho CRM
    8.1
    68 Ratings
    7% above category average
    Insightly
    7.5
    343 Ratings
    1% below category average
    Pipeline visualization8.668 Ratings8.0321 Ratings
    Customizable reports7.761 Ratings7.5307 Ratings
    Forecasting00 Ratings7.092 Ratings
    Customization
    Comparison of Customization features of Bigin by Zoho CRM and Insightly
    Feature
    Bigin by Zoho CRM
    7.8
    72 Ratings
    4% above category average
    Insightly
    6.2
    345 Ratings
    19% below category average
    Custom fields7.872 Ratings6.5344 Ratings
    Custom objects00 Ratings6.0105 Ratings
    Scripting environment00 Ratings6.86 Ratings
    API for custom integration00 Ratings5.5178 Ratings
    Security
    Comparison of Security features of Bigin by Zoho CRM and Insightly
    Feature
    Bigin by Zoho CRM
    8.5
    69 Ratings
    2% above category average
    Insightly
    8.0
    295 Ratings
    4% below category average
    Single sign-on capability8.555 Ratings7.8262 Ratings
    Role-based user permissions8.467 Ratings8.2197 Ratings
    Social CRM
    Comparison of Social CRM features of Bigin by Zoho CRM and Insightly
    Feature
    Bigin by Zoho CRM
    8.3
    38 Ratings
    12% above category average
    Insightly
    7.4
    90 Ratings
    1% above category average
    Social data8.337 Ratings6.825 Ratings
    Social engagement8.237 Ratings8.078 Ratings
    Integrations with 3rd-party Software
    Comparison of Integrations with 3rd-party Software features of Bigin by Zoho CRM and Insightly
    Feature
    Bigin by Zoho CRM
    7.9
    52 Ratings
    7% above category average
    Insightly
    6.0
    146 Ratings
    20% below category average
    Marketing automation7.952 Ratings6.9146 Ratings
    Compensation management00 Ratings5.14 Ratings
    Platform
    Comparison of Platform features of Bigin by Zoho CRM and Insightly
    Feature
    Bigin by Zoho CRM
    8.1
    67 Ratings
    10% above category average
    Insightly
    4.8
    310 Ratings
    42% below category average
    Mobile access8.167 Ratings4.8310 Ratings
    Customer Service & Support
    Comparison of Customer Service & Support features of Bigin by Zoho CRM and Insightly
    Feature
    Bigin by Zoho CRM
    -
    Ratings
    Insightly
    7.1
    13 Ratings
    6% below category average
    Case management00 Ratings7.011 Ratings
    Call center management00 Ratings7.28 Ratings
    Help desk management00 Ratings7.19 Ratings
    Best Alternatives
    Bigin by Zoho CRMInsightly
    Small Businesses
    Salesflare
    Score6 out of 10
    Salesflare
    Score6 out of 10
    Medium-sized Companies
    Zendesk Sell
    Score8.8 out of 10
    Zendesk Sell
    Score8.8 out of 10
    Enterprises
    Daylite
    Score7.6 out of 10
    Daylite
    Score7.6 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Bigin by Zoho CRMInsightly
    Likelihood to Recommend
    8.8
    (80 ratings)
    7.1
    (420 ratings)
    Likelihood to Renew
    9.1
    (1 ratings)
    9.2
    (33 ratings)
    Usability
    8.6
    (51 ratings)
    7.4
    (156 ratings)
    Availability
    -
    (0 ratings)
    9.0
    (6 ratings)
    Performance
    -
    (0 ratings)
    7.9
    (25 ratings)
    Support Rating
    8.6
    (7 ratings)
    8.9
    (34 ratings)
    In-Person Training
    -
    (0 ratings)
    9.1
    (1 ratings)
    Online Training
    -
    (0 ratings)
    9.0
    (8 ratings)
    Implementation Rating
    -
    (0 ratings)
    8.2
    (26 ratings)
    Configurability
    -
    (0 ratings)
    9.9
    (18 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    8.4
    (3 ratings)
    Ease of integration
    -
    (0 ratings)
    9.0
    (10 ratings)
    Product Scalability
    -
    (0 ratings)
    9.0
    (9 ratings)
    Professional Services
    -
    (0 ratings)
    10.0
    (1 ratings)
    Vendor post-sale
    -
    (0 ratings)
    9.1
    (3 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    7.8
    (3 ratings)
    User Testimonials
    Bigin by Zoho CRMInsightly
    Likelihood to Recommend
    Zoho
    - Multiple pipelines let me organize processes like sales, marketing, customer support, and assets clearly. - The forms builder allows me to gather leads, sign-ups, and customer requests from my website directly into the Bigin by Zoho CRM. - Integrations with Zapier and Make connect website orders and data from other sources smoothly. - Email templates make it easy to send professional, branded communications. - Automations handle repetitive tasks like managing customers, orders, and team tasks, saving me time.
    Read full review
    Unbounce
    If a business has a simple workflow for purchasing a product or service for a customer and they want to keep track of this workflow then Insightly is very useful. The more complex a business operation is then Insightly starts to become difficult to use. I would recommend Insightly for small and medium sized businesses. Large businesses might have issues delegating tasks across many different users in a large company
    Incentivized
    Read full review
    Pros
    Zoho
    • Manage big databases. We have a large database of contacts and partners (more than 5,000 contacts), which are updated day by day, as a result of our participation in conferences, webinars, etc. For this reason, we needed a platform that would allow us to always have our database up to date, and accessible and editable by any member of the company.
    • Pipelines. Pipelines are very necessary in our daily lives, since we present many service proposals to different clients, and until now we control the status very manually. With Bigin by Zoho CRM, we can have all this information centralized in a single place, and know at all times the status of the service proposals we present (sent, pending decision, lost, won...).
    • Product definition. The product definition block has allowed us to further structure our typologies of products and services. At least, it has allowed us to reflect on them and what is the best way to package the service offered.
    • Control panel. The control panel has been very useful for us to be able to quickly see the main indicators (offers presented, next actions to be taken, etc.).
    Read full review
    Unbounce
    • The ability to set up filters to generate lists based on just the categories I am interested in.
    • It's integration with our sales data so we can see customer spending trends across multiple years and seasons.
    • The ability to circle back to previous email correspondence to refresh on past conversations with individual clients.
    Incentivized
    Read full review
    Cons
    Zoho
    • No multi-select bulk move in pipeline After a webinar we had 42 cold leads that qualified → wanted to drag them all to “Interested” in one go. You can’t; moved them one-by-one like playing Solitaire.
    • Workflows hidden behind pay-wall We needed an auto-survey when deal = “Won”. Works in trial, the day licence dropped back to free the rule simply stopped – zero warning.
    • Offline mobile = read-onlyMentor met founder in co-working basement (no Wi-Fi). Took paper notes, re-typed into Bigin back at office → duplicate risk.
    • Pick-list values can’t be deactivated, only deletedWe miss-typed “Refferal” instead of “Referral”. To fix, must delete; history of 60 old records then shows empty source.
    Incentivized
    Read full review
    Unbounce
    • Once you are immersed in the platform, for all of its integration kudos, the platform became "intuitive" if that is the right word for it. There was some push back from staff on deployment.
    • The service and support team at Insightly was very responsive, but it seemed as if they had fielded similar complaints, and slower learning curves than we expected.
    • Unfortunately, while all has worked out nicely now and we are very happy with the platform, we had to have additional instruction time for all the staff during onboarding as workflows, dashboards, and pipelines were more time intensive than expected on the demo.
    Incentivized
    Read full review
    Likelihood to Renew
    Zoho
    Sales Development Representative Account Executivessss sssssssssssssssss ss ssss s ss s ssssss ss s s ss sss sssssss sssss s ssssssss sssss sss sssssssssssssss ss ss sss sssss s ssss sssssss s s s s ssss sss s s ss ss ssss s s sssssss s ssssssssss sssss sss ss eads sd
    Incentivized
    Read full review
    Unbounce
    Insightly offers a great product; it's the right fit for our company at this time. We were, however, considering moving to Contactually due to their cost effective automation features. However, they lacked the project management capabilities of Insightly. As our company grows, we would love to stay with Insightly - and if they can nail the automation and add the ability to customize a little bit more, it would be the perfect solution for us. For a larger company with a more involved sales team, you might find the metrics/reporting to be a bit basic. Insightly offers great customer service even to free customers
    Read full review
    Usability
    Zoho
    Bigin has really helped us with selling our monitoring services to our customers, which is primarily farmers in the UK. We often need to talk to customers before, during and after a sale, and Bigin helps us keep our contacts and leads organised as we track all these interactions. We recommend it very strongly
    Incentivized
    Read full review
    Unbounce
    Some items are not easily accessible as an admin, and the number of available resources is outdated (video from 2017). For basic tasks such as updating prospects or contacts, it is fine. However, when you change the screen size, the system becomes less responsive, with tables often being difficult to read.
    Incentivized
    Read full review
    Reliability and Availability
    Zoho
    No answers on this topic
    Unbounce
    The provider is 100% available, with no downtime, maintenance, or unexpected outages. We have been able to perform solid continuous services for 12 months without any interruptions. We have backups as well, unlike the in-house backup that they keep on their end. I believe they have a very good redundancy and backup infrastructure in case they get any outages.
    Incentivized
    Read full review
    Performance
    Zoho
    No answers on this topic
    Unbounce
    Pages normally load quickly, but every now and then, as entering updates to fields, it take a while to update. Sometimes even after refreshing the screen, we have to exit and go back in to get the fields or queries to update.
    Incentivized
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    Support Rating
    Zoho
    The support is all international and it takes a while to get support as you have to go through chats and set up times, not as easy to just call and get the support you need. They are very nice when you do finally connect with someone and they are knowledgeable, just challenging being international sometimes.
    Incentivized
    Read full review
    Unbounce
    We have used Insightly for almost 2 years now. We have always been able to get in touch with support for a variety of reasons and they have never disappointed us. The support staff have always been very understanding. They have assisted with answers to our questions and have provided great tech support. We would highly recommend them.
    Incentivized
    Read full review
    In-Person Training
    Zoho
    No answers on this topic
    Unbounce
    Well, we didn’t get the chance to do this in-person training but rather one-on-one online training with HR in-house. There were PowerPoints to discuss as well as video instructions on how to use the app, so it was okay. We were able to play around with it during the training or onboarding session.
    Incentivized
    Read full review
    Online Training
    Zoho
    No answers on this topic
    Unbounce
    I've used Insightly's online training &/ or learned as I went. I've found the blogs and online written material helpful. I've also attended a few webinars, which can be useful if you use a J-I-T approach so as not to overwhelm you (or your staff) with functionality that you are using just yet. The fact that it's all available on their website and you can learn at your own pace is invaluable
    Incentivized
    Read full review
    Implementation Rating
    Zoho
    No answers on this topic
    Unbounce
    did not participate in the implementation of this product did not participate in the implementation of this product did not participate in the implementation of this product did not participate in the implementation of this product did not participate in the implementation of this product did not participate in the implementation of this product
    Incentivized
    Read full review
    Alternatives Considered
    Zoho
    Simplicity Without Sacrificing Core Features
    Unlike full-scale CRMs that often feel overwhelming, Bigin by Zoho CRM provides a focused set of features that are perfect for managing deals, contacts, and activities. It’s not bloated, and that was exactly what we needed for a lean, fast-moving team.
    Read full review
    Unbounce
    Insightly is significantly better than Zendesk. It is easy to use, pleasant to look at, and makes sense. However, I don't think Insightly is fair now compared to Salesforce. Insightly can do many of the same things as Salesforce, but I've only started on some of these features. Insightly has excellent potential, and its support team drives me to make it what I believe it can be. For the price, I believe Insightly is worth it.
    Incentivized
    Read full review
    Contract Terms and Pricing Model
    Zoho
    No answers on this topic
    Unbounce
    I don’t have the exact answers for this, but our accounting or finance department negotiates this. They always handle this kind of stuff and negotiate yearly licenses. Usually, they purchase 10 licenses in bulk and ask for a discount in bulk. Other than that, if there are any issues encountered on the app, they account for that. If it’s broken, that’s also taken into consideration when renewing the contract.
    Incentivized
    Read full review
    Scalability
    Zoho
    No answers on this topic
    Unbounce
    (+) Being able to download my LinkedIn connections was a huge benefit. (+) I use the task function to stay on top of my follow-up activity which is another positive feature. (+) The sorting capabilities also help me pinpoint the contacts that I need to stay on top of. (-) When I add a new lead from an existing organization, I would like the organization's information to automatically populate the fields like address, website, description. I enter all that information manually. (-) My mass mailing experience has been tedious due to the email function being interrupted and crashing due to bad email addresses in some of my records. (-) Many of my leads do not have current email addresses. I wish Insightly offered a tool to help find email addresses. I spend too much time researching to find email addresses.
    Incentivized
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    Professional Services
    Zoho
    No answers on this topic
    Unbounce
    Our Customer Success Manager was great. A real professional and knowledgeable about the features and how they worked with our requirements
    Incentivized
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    Return on Investment
    Zoho
    • I was able to migrate from Hubspot CRM easily saving me hours of time
    • I have recieved 5 x replies to the email sequence i set up since i started using it
    • I have improved lead conversion by 5% so far
    Read full review
    Unbounce
    • Positive Impact>Visibility is critical when it comes to taking proactive measures within the organization. The Insightly Tool has helped use with that which minimizes costs when it comes to rework. We can proactively plan for upcoming growth and identify areas of improvement.
    Incentivized
    Read full review
    ScreenShots

    Bigin by Zoho CRM Screenshots

    Product screenshotProduct screenshotProduct screenshotProduct screenshot

    Insightly Screenshots

    Screenshot of Insightly's lead status and activity tracking, available so that nothing falls through the cracks.Screenshot of the reporting feature, which provides insight into sales and productivity performance.Screenshot of the Insightly Opportunities dashboard.Screenshot of Insightly on mobile.Product screenshotProduct screenshot