BigCommerce vs. Wix

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
BigCommerce
Score 8.2 out of 10
Small Businesses (1-50 employees)
BigCommerce is a SaaS platform that allows SMBs to develop eCommerce sites. Features include the capabilities to design the storefront, configure products, manage payments, generate traffic, and optimize conversion.
$39
per month
Wix
Score 8.9 out of 10
N/A
Wix is a website builder used to grown an online presence. The platform allows users to build their website from scratch, choose from designer-made templates, or use an AI website builder to add sections, images, and text.
$0
Pricing
BigCommerceWix
Editions & Modules
Standard
$39
per month
Plus
$105
per month
Pro
$399
per month
Enterprise
Custom
per month
Free
$0
Light
$17
per month
Core
$29
per month
Business
$39
per month
Business Elite
$159
per month
Offerings
Pricing Offerings
BigCommerceWix
Free Trial
YesNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsA discount is offered for annual billing.
More Pricing Information
Community Pulse
BigCommerceWix
Features
BigCommerceWix
Online Storefront
Comparison of Online Storefront features of Product A and Product B
BigCommerce
7.8
Ratings
0% below category average
Wix
-
Ratings
Product catalog & listings8.20 Ratings00 Ratings
Product management8.10 Ratings00 Ratings
Bulk product upload7.40 Ratings00 Ratings
Branding7.90 Ratings00 Ratings
Mobile storefront8.00 Ratings00 Ratings
Product variations8.50 Ratings00 Ratings
Website integration8.30 Ratings00 Ratings
Visual customization7.70 Ratings00 Ratings
CMS6.50 Ratings00 Ratings
Online Shopping Cart
Comparison of Online Shopping Cart features of Product A and Product B
BigCommerce
8.0
Ratings
4% above category average
Wix
-
Ratings
Abandoned cart recovery7.70 Ratings00 Ratings
Checkout user experience8.20 Ratings00 Ratings
Online Payment System
Comparison of Online Payment System features of Product A and Product B
BigCommerce
8.3
Ratings
0% above category average
Wix
-
Ratings
eCommerce security8.30 Ratings00 Ratings
eCommerce Marketing
Comparison of eCommerce Marketing features of Product A and Product B
BigCommerce
7.8
Ratings
1% above category average
Wix
-
Ratings
Promotions & discounts7.70 Ratings00 Ratings
Personalized recommendations7.40 Ratings00 Ratings
SEO8.40 Ratings00 Ratings
eCommerce Business Management
Comparison of eCommerce Business Management features of Product A and Product B
BigCommerce
7.9
Ratings
1% below category average
Wix
-
Ratings
Multi-site management8.30 Ratings00 Ratings
Order processing7.80 Ratings00 Ratings
Inventory management7.80 Ratings00 Ratings
Shipping7.70 Ratings00 Ratings
Custom functionality7.80 Ratings00 Ratings
Best Alternatives
BigCommerceWix
Small Businesses
Ecwid by Lightspeed
Ecwid by Lightspeed
Score 10.0 out of 10
Ecwid by Lightspeed
Ecwid by Lightspeed
Score 10.0 out of 10
Medium-sized Companies
Shopify Plus
Shopify Plus
Score 9.0 out of 10
10Web
10Web
Score 5.1 out of 10
Enterprises
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
Adobe Experience Manager
Adobe Experience Manager
Score 8.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
BigCommerceWix
Likelihood to Recommend
8.5
(0 ratings)
9.4
(0 ratings)
Likelihood to Renew
9.1
(0 ratings)
7.0
(0 ratings)
Usability
9.1
(0 ratings)
8.0
(0 ratings)
Availability
9.1
(0 ratings)
10.0
(0 ratings)
Performance
9.1
(0 ratings)
10.0
(0 ratings)
Support Rating
9.1
(0 ratings)
6.0
(0 ratings)
Online Training
9.1
(0 ratings)
-
(0 ratings)
Implementation Rating
9.1
(0 ratings)
8.0
(0 ratings)
Configurability
9.1
(0 ratings)
10.0
(0 ratings)
Ease of integration
9.1
(0 ratings)
9.0
(0 ratings)
Product Scalability
8.6
(0 ratings)
8.0
(0 ratings)
Vendor post-sale
9.1
(0 ratings)
-
(0 ratings)
Vendor pre-sale
9.1
(0 ratings)
10.0
(0 ratings)
User Testimonials
BigCommerceWix
Likelihood to Recommend
The ONLY reason we left Volusion was fear that Volusion was going to go out of business and our website/data would all be lost. I feel BigCommerce is lightyears behind Volusion in website/inventory control. In our experience, BigCommerce customer service severely lacks knowledge, at least compared to what we had in our 7-1/2 years with Volusion. There were times Volusion even helped us with stuff BigCommerce could not understand. I just feel sick about moving and that should not be the case. In my opinion, I downgraded heavily for the feeling BigCommerce would not be going out of business. I just feel sick.
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The fact of Wix moving away from their ADI web-building tool in favour of Editor, in my opinion, makes a huge mess of everything. I feel a lot of the ease and automation of designing my website has gone to such an extent that I now "recommend" Wix only for professional developers. Worse is that I have to redesign a big part of my website as items are now linked to each other in a different way than used to be the case. In my opinion, A big ZERO for Wix, who clearly should do their homework again.
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Pros
  • SEO - fast loading speeds, helps us rank on Google
  • Product customization - allows us to customize templates to our needs to fit all viable information
  • Integration with other platforms - seamless connection to other properties like Google Ads and Analytics
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  • User-Friendliness: Wix is a lot easier to navigate than other web-building sites. Oftentimes it's like Wix does the thinking for you instead of just throwing endless options at you and complicating the process.
  • Unique Content: Many services for generating websites, images, videos, etc. are starting to look the same and, for that matter, they're starting to look stale. What Wix offers feels fresher and cleaner.
  • Reliability & Respectfulness: We have yet to incur any issues that have affected our web properties or routine to this point. Furthermore, Wix does not constantly throw new offers or new pricing or new requirements at us. They value you where you are.
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Cons
  • Better and easier localisation for stores outside the US
  • Speed - it is not the fastest
  • Make sure that third-party theme developers update regularly and use best practice
  • Consider EU and country-specific rules and legal obligations and make customers aware of whether BC is actually fully compliant
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  • One place where Wix falls short of other CMS's is with insights and analytics. On other platforms, I can instantly see how many page views I received, what time the pages were viewed, location, etc. But seeing this information on Wix requires a Google Analytics integration that is not automatically included when you make an account. You have to first go to Google Analytics to make an account, then come back to Wix to activate the integration, it's a little time-consuming for a feature that most CMS's come with instantly.
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Likelihood to Renew
BigCommerce is a great platform! It does the job and has a very good API set. I would definitely recommend it to others, but I would warn them about the cost associated with BigCommerce. There are lower cost solutions, but definitely not as feature rich as BigCommerce. It's definitely not perfect, and has a few wrinkles to iron, but nothing is ever perfect. It does the job for us and I do enjoy using the platform!!
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I’m happy with Square space as of now, and right now I don’t also have a team that would be able to review for me whether it’s worth switching again. Wix was great in the beginning of my career, but I needed something different to support the release of my new music. I like the price for Square space more too!
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Usability
I think that overall it has a great front end for the customer. On the back end, it takes a little spin-up time, but in just a couple of hours you can really have your head wrapped around everything you're going to need 99% of the time. It takes me about 5 minutes to train a new user on how to interact with customer orders.
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Great customization, but a pain to backtrack. They recently added the ability to set fonts etc as headings, title, body etc, but if you did not begin your build with these presets you are screwed if you ever try to change font/ colors/layout etc.
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Reliability and Availability
So far in my time with BigCommerce I have not had any down time when it comes to my webstore or accessing it at any time I need to. Knowing that they have such a good uptime, it makes me feel comfortable that my customers can access things anytime, but also keep sales going 24/7
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I never had an outage issue per say. I would say it was very reliable of a website building platform and as a marketing source there was never any issues connecting it to the server. I don’t recall there being any editing tools or hosting issues. Nothing went down when using it.
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Performance
I have not had any issues with pages loading slow or any real other issues, not that I have encountered so far. Speed of the site and images loading are fantastic and everything just seems to work nicely, which may seem like a simple thing to say about things, but when something just WORKS! Its rather nice vs fighting with things to work right.
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Not complex at all. It teaches you how to use their platform in a dynamic way. Each tutorial offers an explanation that can be reviewed later on. The connection speed of a web page has been smooth so far, with no major problems regarding this subject. Overall, Wix can manage 10+ pages with great connection speed.
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Support Rating
Because they are always there no matter how simple or complex the question is, if they don't know the answer they don't fake it and just make you go away feeling frustrated.. they get you to someone that does know the answer. I always appreciate their help and their honesty!
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As stated before I didn’t use the support as I did not have the feature and did not often enough need the help. I was able to figure it out mostly on my own by exploring the site. I’ve found exploring and playing on it told me how to do most things.
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Online Training
They have a comprehensive online help file system that makes it easy to do almost anything. They cover just about everything you'd want to do with your online store with images, clear descriptions and in some cases video. I will, however, say the videos should be a little more professorially done and not sound like the employees are doing it in their cubical.
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No answers on this topic
Implementation Rating
A certified BigCommerce design and solution partner will usually comprise a team of highly experienced designers, developers and marketers. It is our view that in the vast majority of cases, this will pay dividends in the long-term - especially for those teams that could use the extra support.
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Like I said I was a beginner so it was fun to navigate and teach myself how to implement the features when building and maintaining my site. It was a fairly easy place to host my domain, and creat something simple.
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Alternatives Considered
Big Commerce is definitely king in comparison to EvoX. Not only is Big commerce easier to use, it's also just a more powerful platform with many more capabilities (for example, EVOX has analytic capabilities but, nothing to the extent of Big Commerce's google analytics integration. EVOX's data is very base level and does not provide much customer insight besides visits/pages viewed.
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Wix is GREAT for a drag-and-drop website editor, but I prefer Squarespace. Squarespace has a lot more polished drag-and-drop modules. Squarespace feels more like a name-brand editor, as it's frequently discussed by many influencers online and has a high level of brand awareness. Wix is more customizable and can create a more tailored end product than Squarespace. Additionally, it is cheaper, which is another advantage for Wix.
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Scalability
I believe after seeing all of the parts of this platform, one is able to develop the business and keep adding on select features for the business. There are multiple options for purchase with the various platforms once the business grows more. The different features being offered by the platform can lead us to scalability.
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I give this rating to Wix because it's a great content creator. It has a great platform and also offers great customer service. If you encounter any technical issues, with Wix you will find a solution. For premium members or domain holders, this is the same as for Trial members or non-domain holders.
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Return on Investment
  • Provides a robust platform to sell a high-risk product.
  • Page Builder saves you time and money by negating the need to buy a template.
  • Includes robust promotion settings that allow for codes and automatic discounts, bulk discounts, and customer groups (i.e. military discount), all native options.
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  • Affordable - for those on limited to zero budget it is easy to get started and getyour business online. I was able to create a portfolio website that I could direct my clients to in order to view my previous projects.
  • There is no need to pay a website designer (save on costs)- it is easy to get a website up and published on Wix that you save on not needing to pay a professional to do it for your start-up business.
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ScreenShots

BigCommerce Screenshots

Screenshot of enterprise ecommerce for high-volume brands like Skullcandy.Screenshot of the integration that lets you list products on Amazon directly from the BigCommerce control panel, with centralized inventory and order processing and fulfillment.Screenshot of where to customize the look and feel of a storefront.