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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    BenchmarkONE

    Score3.3 out of 10
    Small Businesses (1-50 employees)
    BenchmarkONE (formerly Hatchbuck) is an all-in-one sales and marketing software that includes CRM, marketing automation, and email marketing tools. Users can build online forms, manage and segment contacts, engage prospects with relevant follow-up, manage tasks, and track their pipeline.

    $0

    per month

    OutboundEngine

    Score8.5 out of 10
    N/AOutboundEngine provides a hands-off way for small business owners to market and grow their business. The product aims to provide small businesses with what big companies have achieved with marketing automation. The service aims to help users keep in touch with clients and prospects with professionally designed, branded campaigns. Benefits include: driving engagement, surfacing warm leads from current contacts, generating referrals and repeat business from their existing contacts, social…

    $199

    per user

    Pricing
    BenchmarkONEOutboundEngine
    Editions & Modules
    Lite
    $0
    per month
    Pro
    $0
    Agencies
    Special Pricing for Qualifying Agencies
    Essential
    $199
    per user
    Value
    $299
    per user
    Premium
    $499
    per user
    Offerings
    Pricing Offerings
    BenchmarkONEOutboundEngine
    Free Trial
    YesNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup fee$99 per user
    Additional Details—More information is available on the vendor's website.
    More Pricing Information
    Community Pulse
    BenchmarkONEOutboundEngine
    Considered Both Products
    BenchmarkONE
    No answer on this topic
    Elm Street Technology
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    75%
    Would buy again
    41 Answers
    Delivers good value for the price
    No answers on this topic
    74%
    Delivers good value for the price
    37 Answers
    Happy with the feature set
    No answers on this topic
    75%
    Happy with the feature set
    41 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    67%
    Lived up to sales and marketing promises
    36 Answers
    Implementation went as expected
    No answers on this topic
    84%
    Implementation went as expected
    46 Answers
    Features
    BenchmarkONEOutboundEngine
    Email & Online Marketing
    Comparison of Email & Online Marketing features of BenchmarkONE and OutboundEngine
    Feature
    BenchmarkONE
    5.2
    29 Ratings
    34% below category average
    OutboundEngine
    8.0
    49 Ratings
    9% above category average
    WYSIWYG email editor5.126 Ratings00 Ratings
    Dynamic content4.221 Ratings00 Ratings
    Ability to test dynamic content4.121 Ratings00 Ratings
    Landing pages4.016 Ratings00 Ratings
    A/B testing8.910 Ratings00 Ratings
    Mobile optimization8.912 Ratings8.643 Ratings
    Email deliverability reporting3.328 Ratings7.649 Ratings
    List management4.329 Ratings7.943 Ratings
    Triggered drip sequences4.310 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of BenchmarkONE and OutboundEngine
    Feature
    BenchmarkONE
    4.0
    29 Ratings
    51% below category average
    OutboundEngine
    5.2
    38 Ratings
    26% below category average
    Lead nurturing automation3.229 Ratings00 Ratings
    Lead scoring and grading4.329 Ratings00 Ratings
    Data quality management4.327 Ratings00 Ratings
    Automated sales alerts and tasks4.327 Ratings5.238 Ratings
    Campaign Management
    Comparison of Campaign Management features of BenchmarkONE and OutboundEngine
    Feature
    BenchmarkONE
    7.5
    13 Ratings
    8% below category average
    OutboundEngine
    -
    Ratings
    Calendaring7.99 Ratings00 Ratings
    Event/webinar marketing7.110 Ratings00 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of BenchmarkONE and OutboundEngine
    Feature
    BenchmarkONE
    3.9
    22 Ratings
    52% below category average
    OutboundEngine
    7.8
    47 Ratings
    17% above category average
    Social sharing and campaigns6.49 Ratings7.847 Ratings
    Social profile integration1.422 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of BenchmarkONE and OutboundEngine
    Feature
    BenchmarkONE
    3.7
    28 Ratings
    59% below category average
    OutboundEngine
    -
    Ratings
    Dashboards3.327 Ratings00 Ratings
    Standard reports1.019 Ratings00 Ratings
    Custom reports6.814 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of BenchmarkONE and OutboundEngine
    Feature
    BenchmarkONE
    5.5
    22 Ratings
    16% below category average
    OutboundEngine
    -
    Ratings
    API2.015 Ratings00 Ratings
    Role-based workflow & approvals8.013 Ratings00 Ratings
    Customizability2.621 Ratings00 Ratings
    Integration with Salesforce.com6.74 Ratings00 Ratings
    Integration with Microsoft Dynamics CRM6.95 Ratings00 Ratings
    Integration with SugarCRM6.95 Ratings00 Ratings
    Best Alternatives
    BenchmarkONEOutboundEngine
    Small Businesses
    monday marketer
    Score8.5 out of 10
    monday marketer
    Score8.5 out of 10
    Medium-sized Companies
    LocaliQ
    Score9 out of 10
    LocaliQ
    Score9 out of 10
    Enterprises
    No answers on this topic
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    BenchmarkONEOutboundEngine
    Likelihood to Recommend
    3.0
    (32 ratings)
    8.3
    (60 ratings)
    Likelihood to Renew
    8.7
    (23 ratings)
    7.0
    (2 ratings)
    Usability
    8.2
    (4 ratings)
    6.4
    (6 ratings)
    Availability
    8.5
    (4 ratings)
    8.8
    (27 ratings)
    Performance
    6.4
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    9.1
    (3 ratings)
    7.9
    (24 ratings)
    Implementation Rating
    8.2
    (2 ratings)
    -
    (0 ratings)
    Ease of integration
    8.1
    (2 ratings)
    -
    (0 ratings)
    User Testimonials
    BenchmarkONEOutboundEngine
    Likelihood to Recommend
    BenchmarkONE
    Hatchbuck is great for small to mid size businesses that are really looking to keep track of their progress with their sales leads as well as their existing customers, as well as tracking the activity their customers are taking from their communications, and automate their sales and marketing funnel as much as possible. We are a SaaS company (software as a service), with sales that range from teeny tiny to very big fish so it's been an easy tool to work with to make sure we are communicating with clients based on their size and needs.
    Incentivized
    Read full review
    Elm Street Technology
    OutboundEngine does a referral campaign and I've been able to close a couple of deals based on getting in touch with people who engage with this campaign and state they could use my services in the next 6 months. This is a great follow up tool for those you may or may not know are going to be needing your services.
    Incentivized
    Read full review
    Pros
    BenchmarkONE
    • The product is simple to use but can be as complex as you would like it to be.
    • Customer service and support are great. Always responsive and quick to find a solution.
    • The email templates and instructional videos have been helpful.
    • They definitely understand marketing and have created a simple system to support content delivery.
    Read full review
    Elm Street Technology
    • The content that they generate to send to our clients is relevant and the clients want to engage with us. It makes us appear more professional and consistent, even though we are a smaller company.
    • It helps us stay in touch with clients and helps us stay top of mind. We are able to generate more new business leads if we are in consistent contact with current, former, and potential clients.
    • Their customer service and support is outstanding. All my questions were answered and I went into the program feeling confident and knowledgeable.
    Read full review
    Cons
    BenchmarkONE
    • They may be a little behind the curve when it comes to some of the advanced features, such as integrating various calendars and e-mail clients.
    • I would like to see them more integrated with social media platforms, such as keeping track of social media activity and adding more platforms that they track within a record.
    • The onboarding process was a bit bumpy and took much longer than expected.
    Read full review
    Elm Street Technology
    • I do not like the use of drawings to attract new customers, and they have ignored my requests to eliminate that for my personal emails.
    • I do not like it when a competitor in my immediate market has the same posts. It cheapens the service or makes it appear that I am simply sharing another's post.
    Incentivized
    Read full review
    Likelihood to Renew
    BenchmarkONE
    In case you can't tell, we are in love with Hatchbuck software. Could it be improved? Of course it could, but, based on our current needs, and the needs of our existing and targeted clients so far, Hatchbuck presents the best fit option available. As a partner we are looking to grow with Hacthbuck into the future.
    Read full review
    Elm Street Technology
    The biggest issue is poor ROI. The second biggest issue is rigid customer service process, lack of a sense of urgency, and inability to reach out to upper management with issues.
    Read full review
    Usability
    BenchmarkONE
    Hatchbuck offers on-boarding, training, and has a suite of videos, which makes it super easy to get started. As with any software that is the key. Have a plan, stay focused, and get started. Once, you begin to play with Hatchbuck you will see that it is very user friendly.
    Read full review
    Elm Street Technology
    Overall, OutboundEngine is very user friendly. It is simple to set up and explore, and if there are any issues or questions, the customer service team and account managers are always available to help. They are very knowledgeable and were able to explain everything in detail to me. The program is easy to navigate and helps me stay organized, and an uncomplicated and straightforward solution was exactly what I was looking for
    Read full review
    Reliability and Availability
    BenchmarkONE
    There has never been any downtime for Hatchbuck, which is very reassuring for me as I market and recruit strenuously for the University at Albany's executive Weekend MBA Program. Hatchbuck team members have also been available when I have reached out to them with questions or issues. With one exception, where one of my e-mails became lost in the Internet "black hole," they have gotten back to me in very timely fashion!
    Read full review
    Elm Street Technology
    I haven't had to contact Outbound Engine because I haven't had any application errors or unplanned outages. I basically have had such a trouble free experience with them that I haven't had to call. Everything is automated and I get a notice to review every isse. I suppose if I personalized the newsletter a bit more and added some of my own articles, I would need to contact them, (which I should really start to do) but so far things have been so on point, I haven't felt the need.
    Incentivized
    Read full review
    Support Rating
    BenchmarkONE
    I always get a response within 24 hours, unless I ask on a weekend. The team seems to work together to resolve my issues, answer my questions, and update me on changes. In fact, they have even connected [with] me to ask how they can improve the Hatchbuck software and their service. This is why I love them so much.
    Read full review
    Elm Street Technology
    The customer service was excellent! Everyone I spoke to was kind and knowledgeable. My account manager was easily reachable. Setup of the OutboundEngine program was explained really thoroughly, and we knew how we could best use the product to meet the needs of our clients and get our online and social media presence off the ground.
    Read full review
    Implementation Rating
    BenchmarkONE
    Overall very satisfied. More sample please.
    Read full review
    Elm Street Technology
    No answers on this topic
    Alternatives Considered
    BenchmarkONE
    I have had more experience with Hatchbuck, and was introduced to it through someone who is quite familiar. My perspective is that for the money, Hatchbuck does all it needs to, and does it well. I'm sure there are comparable products, but this is the first one that I found user friendly enough to be able to use it consistently
    Incentivized
    Read full review
    Elm Street Technology
    I selected it for the ability to have an automated system do 3 things all at once, social media posts, emails and the instant communication with the chat box. I have never seen a chat come through that lead to a helpful client touchpoint. I have never used another product but have since begun to weigh some of the less expensive options.
    Incentivized
    Read full review
    Return on Investment
    BenchmarkONE
    • It saved us time, as we were able to centralize our marketing and sales efforts
    • It helped close more sales, through nurturing funnels
    • Since it has options to create sales-related tasks, it helped our team be on top of all new prospects and provide timely information
    Incentivized
    Read full review
    Elm Street Technology
    • One client identified how one article I sent that he read saved him from having to replace his entire AC system.
    • One client actually thought I was sending this to him personally because I valued him
    • One of the above transacted with me twice for over $3M in sales
    Incentivized
    Read full review
    ScreenShots

    BenchmarkONE Screenshots

    Screenshot of See your progress at a glance. BenchmarkONE's dashboard gives you valuable insight into which areas of sales and marketing you should focus on the most.Screenshot of BenchmarkONE's small business CRM makes it simple to track and manage all of your contacts in one spot. BenchmarkONE notifies you when important tasks are due and even sends you hot lead alerts when prospects are ready to buy.Screenshot of Automatically track the pages your contacts have visited on your site, the emails they have been sent, the emails they've opened and the links they've clicked.  Understand their interests to put relevant conversations with prospects and customers at your fingertips.Screenshot of Setting up Email Nurturing campaigns are a snap in BenchmarkONE. You can easily drip relevant content to sales leads and contacts that nurtures them throughout the entire buying process, saving you valuable time and skyrocketing response rates.Screenshot of Create great looking emails using BenchmarkONE's drag and drop email builder, or select a template from our extensive email template library.

    OutboundEngine Screenshots

    Screenshot of Automated Social Media MarketingScreenshot of A personalized snapshot of your account activity and warmest leads.Screenshot of Personally designed, tested, and automated emails