BenchmarkONE (formerly Hatchbuck) is an all-in-one sales and marketing software that includes CRM, marketing automation, and email marketing tools. Users can build online forms, manage and segment contacts, engage prospects with relevant follow-up, manage tasks, and track their pipeline.
Senior Director Corporate Sponsorship in Sales at ACP Productions (Events Services, 11-50 employees)
Chose BenchmarkONE
I have had more experience with Hatchbuck, and was introduced to it through someone who is quite familiar. My perspective is that for the money, Hatchbuck does all it needs to, and does it well. I'm sure there are comparable products, but this is the first one that I found …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose BenchmarkONE
Hatchbuck is my favorite. It's easy to use and it's budget-friendly. It's much more intuitive than SharpSpring or ActiveCampaign. Because of the price of the tool, it's definitely a serious competition to giants like HubSpot. This is a great choice for solopreneurs and smaller …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Director of Marketing in Marketing at Flocknote (Computer Software, 1-10 employees)
Chose BenchmarkONE
We really liked the unique mix of a CRM, an email marketing tool, and a sales funnel tool we found with Hatchbuck. Additionally, the software was easy enough to learn so that multiple team members were able to quickly get up and running using the system. Other tools we …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose BenchmarkONE
I use HubSpot Sales concurrently with Hatchbuck as it offers capabilities not included with Hatchbuck: email tracking not from the system, integration with Facebook advertising, website popups.
Hatchbuck was selected as an entry-level tool focusing on automation and CRM. Though …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
CEO (Chief Executive Officer) in Corporate at HE Institute, the Strategy & Communications division of HealthEconomics.Com (Pharmaceuticals, 1-10 employees)
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Marketing Automation | CRM | Integrated Marketing in Marketing at The Database Diva (Management Consulting, 1-10 employees)
Chose BenchmarkONE
For very basic CRM, email and marketing automation, Hatchbuck is a clear winner on feature set, price and ease of use. Lots of bells and whistles are great if you use them. But many of our clients don't want to learn, maintain and pay for that much technology. However, more …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
CEO in Marketing at DIR Incorporated (Marketing and Advertising, 11-50 employees)
Chose BenchmarkONE
Hatchbuck is in a class by itself.
Hubspot and Infusionsoft are awesome, but, there is too much to understand and layers of tools which sometimes end up taking up more time than the typical small business owner has to invest.
Event, Education and Membership Manager in Sales at Oregon Association of Nurseries (Non-Profit Organization Management, 11-50 employees)
Chose BenchmarkONE
I don't have much experience with similar products at this point in time. Very little experience with Constant Contact and Mail Chimp. What I can tell though is Hatchbuck's features are far more advanced.
Founder in Corporate at The New You Academy, LLC (Professional Training & Coaching, 1-10 employees)
Chose BenchmarkONE
Cost wise, Hatchbuck is more expensive than Constant Contact, which it replaced. Feature wise, Hatchbuck provides more functionality and features than Constant Contact.
Owner Principal at Strategic Initiative Consulting (Management Consulting, 1-10 employees)
Chose BenchmarkONE
Microsoft Dynamics CRM was way too complicated and more [robust] than the needs of the company. Hatchbuck makes it easy to automate, segment, and deliver content. Microsoft Dynamics was extremely customizable but that came at both a financial cost and a productivity cost. No …
Verified User
Chose BenchmarkONE
I used Constant Contact in the past. Hatchbuck has a much better CRM system and ways to track and segment customers.
Owner, Morocco Travel Specialist in Sales at Journey Beyond Travel (Leisure, Travel & Tourism, 11-50 employees)
Chose BenchmarkONE
I have tested three major competitors in the same field and Hatchbuck stands above them. I do not wish to mention them, but I can say that the visual appeal, intuitive nature, and ease of which I am learning their system is stellar. It takes a bit of time, but you can be up and …
Marketing/Sales in Sales at Computer Comforts, Inc. (Furniture, 11-50 employees)
Chose BenchmarkONE
I demo'd MailChimp. They seemed pretty simliar, but honestly I decided on Hatchbuck because the customer service and special attention they provided during the demo stage.
Web Master/Developer in Information Technology at Guidance Marketing LLC (E-Learning, 1-10 employees)
Chose BenchmarkONE
Hatchbuck has much better integration and segmentation features. It easily allows me to send an email to any segment of my list without having duplicate addresses across multiple lists. Any email creation tasks are also much easier.
VP of Operations in Professional Services at Grand Circus (Education Management, 11-50 employees)
Chose BenchmarkONE
We've used Salesforce and Streak. Hatchbuck is vastly more robust than Streak and not nearly as burdensomely complicated as Salesforce. It's the perfect solution for a small business.
Vice President of Sales in Sales at International Machine Inc (Machinery, 1-10 employees)
Chose BenchmarkONE
We made the decision to purchase hatchbuck back in November and couldn't be happier with the product! We are able to manage all aspects of the customer experience and can do it from any computer in any country in the world. This is a great product for any small to medium size …
Director, School of Business' Weekend MBA Program at University at Albany (Education Management, 1-10 employees)
Chose BenchmarkONE
I probably reviewed seven or eight CRMs, most notably Salesforce and a host of others. Some didn't seem intuitive to use, some had poor customer service, and some had constraints that were a deal breaker. Salesforce, for example has a daily e-mail limit of 250 ... I send out as …
Key User Insights
Would buy again
No answers on this topic
Delivers good value for the price
No answers on this topic
Happy with the feature set
No answers on this topic
Lived up to sales and marketing promises
No answers on this topic
Implementation went as expected
No answers on this topic
Features
BenchmarkONE
Email & Online Marketing
Comparison of Email & Online Marketing features of BenchmarkONE
Feature
BenchmarkONE
5.2
29 Ratings
35% below category average
WYSIWYG email editor
5.126 Ratings
Dynamic content
4.221 Ratings
Ability to test dynamic content
4.121 Ratings
Landing pages
4.016 Ratings
A/B testing
8.910 Ratings
Mobile optimization
8.912 Ratings
Email deliverability reporting
3.328 Ratings
List management
4.329 Ratings
Triggered drip sequences
4.310 Ratings
Lead Management
Comparison of Lead Management features of BenchmarkONE
Feature
BenchmarkONE
4.0
29 Ratings
51% below category average
Lead nurturing automation
3.229 Ratings
Lead scoring and grading
4.329 Ratings
Data quality management
4.327 Ratings
Automated sales alerts and tasks
4.327 Ratings
Campaign Management
Comparison of Campaign Management features of BenchmarkONE
Feature
BenchmarkONE
7.5
13 Ratings
8% below category average
Calendaring
7.99 Ratings
Event/webinar marketing
7.110 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of BenchmarkONE
Feature
BenchmarkONE
3.9
22 Ratings
52% below category average
Social sharing and campaigns
6.49 Ratings
Social profile integration
1.422 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of BenchmarkONE
Feature
BenchmarkONE
3.7
28 Ratings
59% below category average
Dashboards
3.327 Ratings
Standard reports
1.019 Ratings
Custom reports
6.814 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of BenchmarkONE
Hatchbuck is great for small to mid size businesses that are really looking to keep track of their progress with their sales leads as well as their existing customers, as well as tracking the activity their customers are taking from their communications, and automate their sales and marketing funnel as much as possible. We are a SaaS company (software as a service), with sales that range from teeny tiny to very big fish so it's been an easy tool to work with to make sure we are communicating with clients based on their size and needs.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
They may be a little behind the curve when it comes to some of the advanced features, such as integrating various calendars and e-mail clients.
I would like to see them more integrated with social media platforms, such as keeping track of social media activity and adding more platforms that they track within a record.
The onboarding process was a bit bumpy and took much longer than expected.
In case you can't tell, we are in love with Hatchbuck software. Could it be improved? Of course it could, but, based on our current needs, and the needs of our existing and targeted clients so far, Hatchbuck presents the best fit option available. As a partner we are looking to grow with Hacthbuck into the future.
Hatchbuck offers on-boarding, training, and has a suite of videos, which makes it super easy to get started. As with any software that is the key. Have a plan, stay focused, and get started. Once, you begin to play with Hatchbuck you will see that it is very user friendly.
There has never been any downtime for Hatchbuck, which is very reassuring for me as I market and recruit strenuously for the University at Albany's executive Weekend MBA Program. Hatchbuck team members have also been available when I have reached out to them with questions or issues. With one exception, where one of my e-mails became lost in the Internet "black hole," they have gotten back to me in very timely fashion!
I always get a response within 24 hours, unless I ask on a weekend. The team seems to work together to resolve my issues, answer my questions, and update me on changes. In fact, they have even connected [with] me to ask how they can improve the Hatchbuck software and their service. This is why I love them so much.
I have had more experience with Hatchbuck, and was introduced to it through someone who is quite familiar. My perspective is that for the money, Hatchbuck does all it needs to, and does it well. I'm sure there are comparable products, but this is the first one that I found user friendly enough to be able to use it consistently
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
