BenchmarkONE vs. LocaliQ

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
BenchmarkONE
Score 3.3 out of 10
Small Businesses (1-50 employees)
BenchmarkONE (formerly Hatchbuck) is an all-in-one sales and marketing software that includes CRM, marketing automation, and email marketing tools. Users can build online forms, manage and segment contacts, engage prospects with relevant follow-up, manage tasks, and track their pipeline.
$0
per month
LocaliQ
Score 9.0 out of 10
N/A
LocaliQ is a marketing platform that helps businesses attract and retain ideal customers with a suite of AI lead management and digital agents, marketing automation, omnichannel campaign management, advanced reporting, and expert-led services.N/A
Pricing
BenchmarkONELocaliQ
Editions & Modules
Lite
$0
per month
Pro
$0
Agencies
Special Pricing for Qualifying Agencies
No answers on this topic
Offerings
Pricing Offerings
BenchmarkONELocaliQ
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeOptional
Additional DetailsLocaliQ offers both self-serve and premium solutions. LocaliQ’s free, self-serve experience provides access to Free Website Grader, Free Inbound Call Recorder, Chatbot (free and $9.99/month options available), Scheduling Technology (free and $9.99/month options available), and Listings solutions ($9.99/month and $14.99/month options available). For LocaliQ's premium solutions, users are partnered with a LocaliQ expert to create the best marketing plan for their businesses that utilizes a full suite of marketing products.
More Pricing Information
Community Pulse
BenchmarkONELocaliQ
Features
BenchmarkONELocaliQ
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
BenchmarkONE
5.2
Ratings
34% below category average
LocaliQ
7.6
Ratings
3% above category average
WYSIWYG email editor5.10 Ratings7.30 Ratings
Dynamic content4.20 Ratings6.60 Ratings
Ability to test dynamic content4.10 Ratings8.00 Ratings
Landing pages4.00 Ratings6.70 Ratings
A/B testing8.90 Ratings8.00 Ratings
Mobile optimization8.90 Ratings7.30 Ratings
Email deliverability reporting3.30 Ratings9.00 Ratings
List management4.30 Ratings7.10 Ratings
Triggered drip sequences4.30 Ratings8.60 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
BenchmarkONE
4.0
Ratings
51% below category average
LocaliQ
7.6
Ratings
12% above category average
Lead nurturing automation3.20 Ratings8.40 Ratings
Lead scoring and grading4.30 Ratings6.70 Ratings
Data quality management4.30 Ratings8.20 Ratings
Automated sales alerts and tasks4.30 Ratings7.20 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
BenchmarkONE
7.5
Ratings
8% below category average
LocaliQ
7.8
Ratings
5% below category average
Calendaring7.90 Ratings9.50 Ratings
Event/webinar marketing7.10 Ratings6.00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
BenchmarkONE
3.9
Ratings
52% below category average
LocaliQ
7.8
Ratings
16% above category average
Social sharing and campaigns6.40 Ratings8.10 Ratings
Social profile integration1.40 Ratings7.60 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
BenchmarkONE
3.7
Ratings
59% below category average
LocaliQ
8.0
Ratings
16% above category average
Dashboards3.30 Ratings7.80 Ratings
Standard reports1.00 Ratings8.10 Ratings
Custom reports6.80 Ratings8.20 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
BenchmarkONE
5.5
Ratings
15% below category average
LocaliQ
9.0
Ratings
34% above category average
API2.00 Ratings00 Ratings
Role-based workflow & approvals8.00 Ratings00 Ratings
Customizability2.60 Ratings9.00 Ratings
Integration with Salesforce.com6.70 Ratings00 Ratings
Integration with Microsoft Dynamics CRM6.90 Ratings00 Ratings
Integration with SugarCRM6.90 Ratings00 Ratings
Best Alternatives
BenchmarkONELocaliQ
Small Businesses
LocaliQ
LocaliQ
Score 9.0 out of 10
Kentico Xperience
Kentico Xperience
Score 8.1 out of 10
Medium-sized Companies
LocaliQ
LocaliQ
Score 9.0 out of 10
Kentico Xperience
Kentico Xperience
Score 8.1 out of 10
Enterprises
Kentico Xperience
Kentico Xperience
Score 8.1 out of 10
Kentico Xperience
Kentico Xperience
Score 8.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
BenchmarkONELocaliQ
Likelihood to Recommend
3.0
(0 ratings)
8.9
(0 ratings)
Likelihood to Renew
8.7
(0 ratings)
-
(0 ratings)
Usability
8.2
(0 ratings)
8.5
(0 ratings)
Availability
8.5
(0 ratings)
-
(0 ratings)
Performance
6.4
(0 ratings)
-
(0 ratings)
Support Rating
9.1
(0 ratings)
-
(0 ratings)
Implementation Rating
8.2
(0 ratings)
-
(0 ratings)
Ease of integration
8.1
(0 ratings)
-
(0 ratings)
Product Scalability
-
(0 ratings)
8.5
(0 ratings)
User Testimonials
BenchmarkONELocaliQ
Likelihood to Recommend
Both small and large companies alike can utilize it. The simplicity is great and automation is a real winner. It is most appropriate in scenarios where you already have a contact list or an established plan to get emails from contacts. A potential customer should simply talk about their current challenges and let Hatchbuck explain how their product would provide a solution.
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LocaliQ is phenomenal at s multichannel marketing approach. It is incredibly effective and efficient to run all of these simultaneous campaigns through one company. As a small nonprofit, we would not have been able to have the reach LocaliQ gave us if we had opted to use multiple companies. It would have been too much for our staff to handle.
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Pros
  • Email marketing. Their WYSIWYG email editor has a lot of options for customization, but also offers templates if you're not great with code or you're in a hurry.
  • Keeping contacts organized. There are tons of ways to categorize contacts - using tags, labels, and other data.
  • Automated contact "points." You can set up automations to add or subtract points from contacts based on their behavior (site visits, social media visits, clicks, etc.) to gauge how warm/cold your leads are.
  • Customer service. Their team is really stellar and they really care about their clients!
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  • ThriveHive is a smaller marketing team dedicated to helping small to medium sized businesses perfect their marketing messages. ThriveHive is particularity good at understanding how Google, and other search engines work, and have been instrumental in helping my company to grow and evolve.
  • With ThriveHive, you get a dedicated coach who is matched to your type of business. This experience with similar businesses gives your coach a better understanding of your business and the challenges your company faces.
  • My coach is very good at responding to my needs within 1 to 2 business days. Email contacts are fluent and as often as I need, to discuss ideas or questions. I can only speak of my relationship with my coach, and I am very pleased.
  • I feel that ThriveHive makes every effort to take excellent care of their clients, and makes you feel like you are their most important customer. I definitely believe that this is one of ThriveHives' greatest assets.
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Cons
  • It'd be great if the tool had landing pages and calls to action. It would eliminate the need for multiple tools and streamline the efforts and results.
  • Form design could be better. Although there can be custom coded, the default options are pretty basic.
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  • The email content editor could use some additional bells and whistles, it cannot handle some more advanced functions, but for the basics it is more than adequate.
  • Options for website creation are a bit limited and the turnaround time can be a bit lengthy at times because of the volume they do.
  • Tracked phone lines can be a bit pricey, but not exorbitant.
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Likelihood to Renew
It has just about everything I want and then some. What I want but they don't have - calendar and e-mail integration, social media integration, and a mobile app, I believe are all in the works for a future release.
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No answers on this topic
Usability
Hatchbuck offers on-boarding, training, and has a suite of videos, which makes it super easy to get started. As with any software that is the key. Have a plan, stay focused, and get started. Once, you begin to play with Hatchbuck you will see that it is very user friendly.
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Overall usability pretty good. If we would have gotten better return on our advertising dollar I would have continued with them - their dashboard was very easy to use and the recaps they provided were helpful. They try to put data in bite-sized pieces for the client that are understandable (unlike google's reporting page itself which can be a bit difficult to understand at times). Their team was friendly, semi-responsive, and provided explanations when requested
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Reliability and Availability
There has never been any downtime for Hatchbuck, which is very reassuring for me as I market and recruit strenuously for the University at Albany's executive Weekend MBA Program. Hatchbuck team members have also been available when I have reached out to them with questions or issues. With one exception, where one of my e-mails became lost in the Internet "black hole," they have gotten back to me in very timely fashion!
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No answers on this topic
Support Rating
I always get a response within 24 hours, unless I ask on a weekend. The team seems to work together to resolve my issues, answer my questions, and update me on changes. In fact, they have even connected [with] me to ask how they can improve the Hatchbuck software and their service. This is why I love them so much.
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No answers on this topic
Implementation Rating
Overall very satisfied. More sample please.
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No answers on this topic
Alternatives Considered
We really liked the unique mix of a CRM, an email marketing tool, and a sales funnel tool we found with Hatchbuck. Additionally, the software was easy enough to learn so that multiple team members were able to quickly get up and running using the system. Other tools we evaluated either had too heavy of a sales focus, were too clunky, or were lacking some flexibility within their automation or email options that were important to us.
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LocaliQ is more economical that marketing agencies we've used in the past. Our dollar goes farther. We've also used services from phonebook providers that were getting into the online advertising field. At the time, it was just being introduced so the reps knowledge on the topic was quiet limited.
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Scalability
No answers on this topic
As mentioned prior, their ability to utilize and maximize our resources so that we receive the best results on all avenues of marketing and advertising. We see better lead generation, brand recognition and top of mind awareness due to LocaliQ efforts
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Return on Investment
  • I personally experience approximately 10-12 positive prospect interactions due to Hatchbuck.
  • It makes it easy to see how many times attachments are viewed, and projects a prospects interest.
  • It guides you to some degree as to when to reach out again.
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  • Local print advertising enhanced our community presence and strengthened brand loyalty.
  • The automation of PPC and display campaigns has saved our marketing team at least 15-20 hours per week of work monitoring campaigns.
  • Service fees feel steep for the campaigns we run, especially for a business with constrained budgets.
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ScreenShots

BenchmarkONE Screenshots

Screenshot of See your progress at a glance. BenchmarkONE's dashboard gives you valuable insight into which areas of sales and marketing you should focus on the most.Screenshot of BenchmarkONE's small business CRM makes it simple to track and manage all of your contacts in one spot. BenchmarkONE notifies you when important tasks are due and even sends you hot lead alerts when prospects are ready to buy.Screenshot of Automatically track the pages your contacts have visited on your site, the emails they have been sent, the emails they've opened and the links they've clicked.  Understand their interests to put relevant conversations with prospects and customers at your fingertips.Screenshot of Setting up Email Nurturing campaigns are a snap in BenchmarkONE. You can easily drip relevant content to sales leads and contacts that nurtures them throughout the entire buying process, saving you valuable time and skyrocketing response rates.Screenshot of Create great looking emails using BenchmarkONE's drag and drop email builder, or select a template from our extensive email template library.

LocaliQ Screenshots

Screenshot of the Dash lead management dashboard and engagement centerScreenshot of the Marketing Dashboard, which provides access to reports 24/7, or can be used to listen to phone calls and recordings, and manage a lead inbox. LocaliQ customers receive access to the Marketing Dashboard with the purchase of any other products at no additional cost. Upgrades available for automated lead nurture solutions.Screenshot of LocaliQ’s search ad technology includes expertise from account setup and keyword creation to data analysis and reporting across multiple search engines.Screenshot of Social ads, based on a business's unique goals and budget.Screenshot of LocaliQ listings solutions to get a business accurately listed, with lower cost or premium options.Screenshot of the AI-powered Dash SMS Agent that qualifies leads and convert customers. AI responses are generated using website content to provide a customer experience as good or better than a human interaction.