TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    BenchmarkONE

    Score3.3 out of 10
    Small Businesses (1-50 employees)
    BenchmarkONE (formerly Hatchbuck) is an all-in-one sales and marketing software that includes CRM, marketing automation, and email marketing tools. Users can build online forms, manage and segment contacts, engage prospects with relevant follow-up, manage tasks, and track their pipeline.

    $0

    per month

    LocaliQ

    Score9 out of 10
    N/ALocaliQ is a marketing platform that helps businesses attract and retain ideal customers with a suite of AI lead management and digital agents, marketing automation, omnichannel campaign management, advanced reporting, and expert-led services.N/A
    Pricing
    BenchmarkONELocaliQ
    Editions & Modules
    Lite
    $0
    per month
    Pro
    $0
    Agencies
    Special Pricing for Qualifying Agencies
    No answers on this topic
    Offerings
    Pricing Offerings
    BenchmarkONELocaliQ
    Free Trial
    YesYes
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeNo setup feeOptional
    Additional Details—LocaliQ offers both self-serve and premium solutions. LocaliQ’s free, self-serve experience provides access to Free Website Grader, Free Inbound Call Recorder, Chatbot (free and $9.99/month options available), Scheduling Technology (free and $9.99/month options available), and Listings solutions ($9.99/month and $14.99/month options available). For LocaliQ's premium solutions, users are partnered with a LocaliQ expert to create the best marketing plan for their businesses that utilizes a full suite of marketing products.
    More Pricing Information
    Community Pulse
    BenchmarkONELocaliQ
    Considered Both Products
    BenchmarkONE
    No answer on this topic
    Gannett
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    89%
    Would buy again
    34 Answers
    Delivers good value for the price
    No answers on this topic
    97%
    Delivers good value for the price
    32 Answers
    Happy with the feature set
    No answers on this topic
    92%
    Happy with the feature set
    35 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    85%
    Lived up to sales and marketing promises
    29 Answers
    Implementation went as expected
    No answers on this topic
    94%
    Implementation went as expected
    32 Answers
    Features
    BenchmarkONELocaliQ
    Email & Online Marketing
    Comparison of Email & Online Marketing features of BenchmarkONE and LocaliQ
    Feature
    BenchmarkONE
    5.2
    29 Ratings
    34% below category average
    LocaliQ
    7.6
    11 Ratings
    4% above category average
    WYSIWYG email editor5.126 Ratings7.34 Ratings
    Dynamic content4.221 Ratings6.69 Ratings
    Ability to test dynamic content4.121 Ratings8.02 Ratings
    Landing pages4.016 Ratings6.78 Ratings
    A/B testing8.910 Ratings8.06 Ratings
    Mobile optimization8.912 Ratings7.311 Ratings
    Email deliverability reporting3.328 Ratings9.06 Ratings
    List management4.329 Ratings7.17 Ratings
    Triggered drip sequences4.310 Ratings8.63 Ratings
    Lead Management
    Comparison of Lead Management features of BenchmarkONE and LocaliQ
    Feature
    BenchmarkONE
    4.0
    29 Ratings
    51% below category average
    LocaliQ
    7.6
    40 Ratings
    12% above category average
    Lead nurturing automation3.229 Ratings8.432 Ratings
    Lead scoring and grading4.329 Ratings6.79 Ratings
    Data quality management4.327 Ratings8.236 Ratings
    Automated sales alerts and tasks4.327 Ratings7.224 Ratings
    Campaign Management
    Comparison of Campaign Management features of BenchmarkONE and LocaliQ
    Feature
    BenchmarkONE
    7.5
    13 Ratings
    8% below category average
    LocaliQ
    7.8
    3 Ratings
    4% below category average
    Calendaring7.99 Ratings9.52 Ratings
    Event/webinar marketing7.110 Ratings6.02 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of BenchmarkONE and LocaliQ
    Feature
    BenchmarkONE
    3.9
    22 Ratings
    52% below category average
    LocaliQ
    7.8
    10 Ratings
    17% above category average
    Social sharing and campaigns6.49 Ratings8.19 Ratings
    Social profile integration1.422 Ratings7.69 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of BenchmarkONE and LocaliQ
    Feature
    BenchmarkONE
    3.7
    28 Ratings
    59% below category average
    LocaliQ
    8.0
    42 Ratings
    16% above category average
    Dashboards3.327 Ratings7.841 Ratings
    Standard reports1.019 Ratings8.141 Ratings
    Custom reports6.814 Ratings8.231 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of BenchmarkONE and LocaliQ
    Feature
    BenchmarkONE
    5.5
    22 Ratings
    15% below category average
    LocaliQ
    9.0
    6 Ratings
    34% above category average
    API2.015 Ratings00 Ratings
    Role-based workflow & approvals8.013 Ratings00 Ratings
    Customizability2.621 Ratings9.06 Ratings
    Integration with Salesforce.com6.74 Ratings00 Ratings
    Integration with Microsoft Dynamics CRM6.95 Ratings00 Ratings
    Integration with SugarCRM6.95 Ratings00 Ratings
    Best Alternatives
    BenchmarkONELocaliQ
    Small Businesses
    monday marketer
    Score8.5 out of 10
    monday marketer
    Score8.5 out of 10
    Medium-sized Companies
    LocaliQ
    Score9 out of 10
    OutboundEngine
    Score8.5 out of 10
    Enterprises
    No answers on this topic
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    BenchmarkONELocaliQ
    Likelihood to Recommend
    3.0
    (32 ratings)
    8.9
    (47 ratings)
    Likelihood to Renew
    8.7
    (23 ratings)
    -
    (0 ratings)
    Usability
    8.2
    (4 ratings)
    8.5
    (34 ratings)
    Availability
    8.5
    (4 ratings)
    -
    (0 ratings)
    Performance
    6.4
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    9.1
    (3 ratings)
    -
    (0 ratings)
    Implementation Rating
    8.2
    (2 ratings)
    -
    (0 ratings)
    Ease of integration
    8.1
    (2 ratings)
    -
    (0 ratings)
    Product Scalability
    -
    (0 ratings)
    8.5
    (33 ratings)
    User Testimonials
    BenchmarkONELocaliQ
    Likelihood to Recommend
    BenchmarkONE
    Hatchbuck is great for small to mid size businesses that are really looking to keep track of their progress with their sales leads as well as their existing customers, as well as tracking the activity their customers are taking from their communications, and automate their sales and marketing funnel as much as possible. We are a SaaS company (software as a service), with sales that range from teeny tiny to very big fish so it's been an easy tool to work with to make sure we are communicating with clients based on their size and needs.
    Incentivized
    Read full review
    Gannett
    The forms of online marketing continues to grow and LocaliQ's associates have the relevant skills to keep up with this and recommend what is suited for our business. Geo fencing is another area that makes a lot of sense as people use their phones more and more for accessing the web. Through LocaliQ we can pinpoint physicial places where we can market to a group that matches our target audience.
    Incentivized
    Read full review
    Pros
    BenchmarkONE
    • The product is simple to use but can be as complex as you would like it to be.
    • Customer service and support are great. Always responsive and quick to find a solution.
    • The email templates and instructional videos have been helpful.
    • They definitely understand marketing and have created a simple system to support content delivery.
    Read full review
    Gannett
    • ThriveHive is a smaller marketing team dedicated to helping small to medium sized businesses perfect their marketing messages. ThriveHive is particularity good at understanding how Google, and other search engines work, and have been instrumental in helping my company to grow and evolve.
    • With ThriveHive, you get a dedicated coach who is matched to your type of business. This experience with similar businesses gives your coach a better understanding of your business and the challenges your company faces.
    • My coach is very good at responding to my needs within 1 to 2 business days. Email contacts are fluent and as often as I need, to discuss ideas or questions. I can only speak of my relationship with my coach, and I am very pleased.
    • I feel that ThriveHive makes every effort to take excellent care of their clients, and makes you feel like you are their most important customer. I definitely believe that this is one of ThriveHives' greatest assets.
    Incentivized
    Read full review
    Cons
    BenchmarkONE
    • They may be a little behind the curve when it comes to some of the advanced features, such as integrating various calendars and e-mail clients.
    • I would like to see them more integrated with social media platforms, such as keeping track of social media activity and adding more platforms that they track within a record.
    • The onboarding process was a bit bumpy and took much longer than expected.
    Read full review
    Gannett
    • LocaliQ could improve how it tracks and reports on customer journeys across those channels to provide a clearer view of ROI.
    • The pricing structure is not fully transparent, making it hard to understand the true costs associated with campaigns. Breaking down the fees associated with LocaliQ would make budgeting easier.
    • LocaliQ is able to provide basic ad creative, but there tends to be a disconnect between our brand voice and what is expected with creative. It would be nice to be able to get all design work within LocaliQ rather than have to use and outside designer all the time.
    Incentivized
    Read full review
    Likelihood to Renew
    BenchmarkONE
    In case you can't tell, we are in love with Hatchbuck software. Could it be improved? Of course it could, but, based on our current needs, and the needs of our existing and targeted clients so far, Hatchbuck presents the best fit option available. As a partner we are looking to grow with Hacthbuck into the future.
    Read full review
    Gannett
    No answers on this topic
    Usability
    BenchmarkONE
    Hatchbuck offers on-boarding, training, and has a suite of videos, which makes it super easy to get started. As with any software that is the key. Have a plan, stay focused, and get started. Once, you begin to play with Hatchbuck you will see that it is very user friendly.
    Read full review
    Gannett
    Overall usability pretty good. If we would have gotten better return on our advertising dollar I would have continued with them - their dashboard was very easy to use and the recaps they provided were helpful. They try to put data in bite-sized pieces for the client that are understandable (unlike google's reporting page itself which can be a bit difficult to understand at times). Their team was friendly, semi-responsive, and provided explanations when requested
    Incentivized
    Read full review
    Reliability and Availability
    BenchmarkONE
    There has never been any downtime for Hatchbuck, which is very reassuring for me as I market and recruit strenuously for the University at Albany's executive Weekend MBA Program. Hatchbuck team members have also been available when I have reached out to them with questions or issues. With one exception, where one of my e-mails became lost in the Internet "black hole," they have gotten back to me in very timely fashion!
    Read full review
    Gannett
    No answers on this topic
    Support Rating
    BenchmarkONE
    I always get a response within 24 hours, unless I ask on a weekend. The team seems to work together to resolve my issues, answer my questions, and update me on changes. In fact, they have even connected [with] me to ask how they can improve the Hatchbuck software and their service. This is why I love them so much.
    Read full review
    Gannett
    No answers on this topic
    Implementation Rating
    BenchmarkONE
    Overall very satisfied. More sample please.
    Read full review
    Gannett
    No answers on this topic
    Alternatives Considered
    BenchmarkONE
    I have had more experience with Hatchbuck, and was introduced to it through someone who is quite familiar. My perspective is that for the money, Hatchbuck does all it needs to, and does it well. I'm sure there are comparable products, but this is the first one that I found user friendly enough to be able to use it consistently
    Incentivized
    Read full review
    Gannett
    I have investigated national services like American Eagle and also small market locally owned business like Red Shoes. Each year, I look into at least one other service provider to evaluate our service value. So far, no other company has come close to providing an all around service
    Incentivized
    Read full review
    Scalability
    BenchmarkONE
    No answers on this topic
    Gannett
    There is always the challenge with practices that have multiple locations, trying to target a geographical zone that is sometimes to wide. But we have successfully navigated this issue when needed to target those who need the most added volume.
    Incentivized
    Read full review
    Return on Investment
    BenchmarkONE
    • It saved us time, as we were able to centralize our marketing and sales efforts
    • It helped close more sales, through nurturing funnels
    • Since it has options to create sales-related tasks, it helped our team be on top of all new prospects and provide timely information
    Incentivized
    Read full review
    Gannett
    • It's hard to quantify but I know I've had at least 5 to 10 new clients in the last 6 months come from efforts related to my website
    • Not having to work on my website myself also helped free up my time, I don't need to worry!
    • Customer service is good, the team doesn't wait till there is a problem, they schedule check ins regularly
    Incentivized
    Read full review
    ScreenShots

    BenchmarkONE Screenshots

    Screenshot of See your progress at a glance. BenchmarkONE's dashboard gives you valuable insight into which areas of sales and marketing you should focus on the most.Screenshot of BenchmarkONE's small business CRM makes it simple to track and manage all of your contacts in one spot. BenchmarkONE notifies you when important tasks are due and even sends you hot lead alerts when prospects are ready to buy.Screenshot of Automatically track the pages your contacts have visited on your site, the emails they have been sent, the emails they've opened and the links they've clicked.  Understand their interests to put relevant conversations with prospects and customers at your fingertips.Screenshot of Setting up Email Nurturing campaigns are a snap in BenchmarkONE. You can easily drip relevant content to sales leads and contacts that nurtures them throughout the entire buying process, saving you valuable time and skyrocketing response rates.Screenshot of Create great looking emails using BenchmarkONE's drag and drop email builder, or select a template from our extensive email template library.

    LocaliQ Screenshots

    Screenshot of the Dash lead management dashboard and engagement centerScreenshot of the Marketing Dashboard, which provides access to reports 24/7, or can be used to listen to phone calls and recordings, and manage a lead inbox. LocaliQ customers receive access to the Marketing Dashboard with the purchase of any other products at no additional cost. Upgrades available for automated lead nurture solutions.Screenshot of LocaliQ’s search ad technology includes expertise from account setup and keyword creation to data analysis and reporting across multiple search engines.Screenshot of Social ads, based on a business's unique goals and budget.Screenshot of LocaliQ listings solutions to get a business accurately listed, with lower cost or premium options.Screenshot of the AI-powered Dash SMS Agent that qualifies leads and convert customers. AI responses are generated using website content to provide a customer experience as good or better than a human interaction.