BenchmarkONE (formerly Hatchbuck) is an all-in-one sales and marketing software that includes CRM, marketing automation, and email marketing tools. Users can build online forms, manage and segment contacts, engage prospects with relevant follow-up, manage tasks, and track their pipeline.
$0
per month
HighLevel
Score 8.8 out of 10
N/A
HighLevel is an all-in-one white-label marketing platform for digital agencies boasting CRM, Email, 2-way SMS, Funnel Builder, web page / landing page designer or online calendar builder, etc., from the company of the same name in Eugene.
$97
per month
Pricing
BenchmarkONE
HighLevel
Editions & Modules
Lite
$0
per month
Pro
$0
Agencies
Special Pricing for Qualifying Agencies
Starter
$97
per month
Unlimited
$297
per month
SaaS Pro
$497
per month
Offerings
Pricing Offerings
BenchmarkONE
HighLevel
Free Trial
Yes
No
Free/Freemium Version
Yes
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
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More Pricing Information
Community Pulse
BenchmarkONE
HighLevel
Features
BenchmarkONE
HighLevel
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
BenchmarkONE
5.2
Ratings
35% below category average
HighLevel
6.6
Ratings
11% below category average
WYSIWYG email editor
5.10 Ratings
8.10 Ratings
Dynamic content
4.20 Ratings
6.10 Ratings
Ability to test dynamic content
4.10 Ratings
6.10 Ratings
Landing pages
4.00 Ratings
6.10 Ratings
A/B testing
8.90 Ratings
7.10 Ratings
Mobile optimization
8.90 Ratings
7.10 Ratings
Email deliverability reporting
3.30 Ratings
6.10 Ratings
List management
4.30 Ratings
6.10 Ratings
Triggered drip sequences
4.30 Ratings
7.10 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
BenchmarkONE
4.0
Ratings
51% below category average
HighLevel
6.1
Ratings
10% below category average
Lead nurturing automation
3.20 Ratings
7.00 Ratings
Lead scoring and grading
4.30 Ratings
6.10 Ratings
Data quality management
4.30 Ratings
6.10 Ratings
Automated sales alerts and tasks
4.30 Ratings
5.10 Ratings
Lead segmentation and distribution
00 Ratings
6.00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
BenchmarkONE
7.5
Ratings
8% below category average
HighLevel
6.1
Ratings
29% below category average
Calendaring
7.90 Ratings
7.10 Ratings
Event/webinar marketing
7.10 Ratings
5.10 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
BenchmarkONE
3.9
Ratings
52% below category average
HighLevel
5.1
Ratings
26% below category average
Social sharing and campaigns
6.40 Ratings
5.10 Ratings
Social profile integration
1.40 Ratings
5.10 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
BenchmarkONE
3.7
Ratings
59% below category average
HighLevel
5.8
Ratings
16% below category average
Dashboards
3.30 Ratings
6.10 Ratings
Standard reports
1.00 Ratings
6.10 Ratings
Custom reports
6.80 Ratings
5.10 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Both small and large companies alike can utilize it. The simplicity is great and automation is a real winner. It is most appropriate in scenarios where you already have a contact list or an established plan to get emails from contacts. A potential customer should simply talk about their current challenges and let Hatchbuck explain how their product would provide a solution.
HighLevel is a great "all round" system for managing marketing campaign, for both your own business and for the campaigns of clients. It has all the tools you need to build and run campaigns successfully. It is less well suited for specialized services, such as building landing pages and the the fast load of those pages.
Email marketing. Their WYSIWYG email editor has a lot of options for customization, but also offers templates if you're not great with code or you're in a hurry.
Keeping contacts organized. There are tons of ways to categorize contacts - using tags, labels, and other data.
Automated contact "points." You can set up automations to add or subtract points from contacts based on their behavior (site visits, social media visits, clicks, etc.) to gauge how warm/cold your leads are.
Customer service. Their team is really stellar and they really care about their clients!
It'd be great if the tool had landing pages and calls to action. It would eliminate the need for multiple tools and streamline the efforts and results.
Form design could be better. Although there can be custom coded, the default options are pretty basic.
It has just about everything I want and then some. What I want but they don't have - calendar and e-mail integration, social media integration, and a mobile app, I believe are all in the works for a future release.
Hatchbuck offers on-boarding, training, and has a suite of videos, which makes it super easy to get started. As with any software that is the key. Have a plan, stay focused, and get started. Once, you begin to play with Hatchbuck you will see that it is very user friendly.
With an all-in-one solution like HighLevel there is so many parts all playing together it can be easy to feel overwhelmed by it all if you are not a marketer or someone with previous experience working with sales & marketing focused CRMs. So the balancing act is to make sure all features work well together and are easier enough to find and use. HighLevel does this well.
There has never been any downtime for Hatchbuck, which is very reassuring for me as I market and recruit strenuously for the University at Albany's executive Weekend MBA Program. Hatchbuck team members have also been available when I have reached out to them with questions or issues. With one exception, where one of my e-mails became lost in the Internet "black hole," they have gotten back to me in very timely fashion!
I always get a response within 24 hours, unless I ask on a weekend. The team seems to work together to resolve my issues, answer my questions, and update me on changes. In fact, they have even connected [with] me to ask how they can improve the Hatchbuck software and their service. This is why I love them so much.
We really liked the unique mix of a CRM, an email marketing tool, and a sales funnel tool we found with Hatchbuck. Additionally, the software was easy enough to learn so that multiple team members were able to quickly get up and running using the system. Other tools we evaluated either had too heavy of a sales focus, were too clunky, or were lacking some flexibility within their automation or email options that were important to us.
HighLevel competes with other funnel builders, automations providers and CRMs. HighLevel has a clear advantage in terms of value for money. It gives you a lot of bang for buck. We can get cheaper but you will not get all the same features and development speed as HighLevel. You can get a bit nicer page builders, email marketing tools etc but they will come at a lot more $$. So it really depends. You can spend some more $$ in HighLevel and get custom built css styling and make it look and feel the same as more $$ tools. So really you can't lose with HighLevel in the long run.