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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Benchmark Email

    Score10 out of 10
    N/ABenchmark is an email marketing platform on a global mission to help businesses everywhere ignite relationships with their customers, from the company of the same name in St.Louis, Missouri.

    $0

    per month

    Twilio SendGrid

    Score8.5 out of 10
    N/ATwilio SendGrid Marketing Campaigns provides users with segmentation, campaign editing, and deliverability. According to the vendor, Twilio SendGrid Marketing Campaigns is trusted by over 80,000 customers globally, including Airbnb, Spotify and Uber. Twilio SendGrid Marketing Campaigns aims to help users by providing: MORE EFFICIENT EMAIL BUILDING The campaign building process is free from frustrating, rigid step-by-step wizards that slow users down. The vendor says…

    $15

    per month

    Pricing
    Benchmark EmailTwilio SendGrid
    Editions & Modules
    Pro
    Starting at $13
    per month
    Enterprise
    Custom
    Basic
    $15
    per month
    Advanced
    $60
    per month
    Free
    Free
    Offerings
    Pricing Offerings
    Benchmark EmailTwilio SendGrid
    Free Trial
    NoNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Benchmark EmailTwilio SendGrid
    Considered Both Products
    BenchmarkONE
    No answer on this topic
    Twilio
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    79%
    Would buy again
    15 Answers
    Delivers good value for the price
    No answers on this topic
    76%
    Delivers good value for the price
    13 Answers
    Happy with the feature set
    No answers on this topic
    74%
    Happy with the feature set
    14 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    68%
    Lived up to sales and marketing promises
    13 Answers
    Implementation went as expected
    No answers on this topic
    74%
    Implementation went as expected
    14 Answers
    Features
    Benchmark EmailTwilio SendGrid
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Benchmark Email and Twilio SendGrid
    Feature
    Benchmark Email
    9.5
    7 Ratings
    18% above category average
    Twilio SendGrid
    7.1
    48 Ratings
    11% below category average
    WYSIWYG email editor7.86 Ratings7.035 Ratings
    Dynamic content10.06 Ratings6.838 Ratings
    Ability to test dynamic content9.34 Ratings5.636 Ratings
    Landing pages10.04 Ratings8.023 Ratings
    A/B testing10.06 Ratings7.228 Ratings
    Mobile optimization10.07 Ratings7.036 Ratings
    Email deliverability reporting10.06 Ratings7.448 Ratings
    List management10.07 Ratings7.642 Ratings
    Triggered drip sequences8.24 Ratings7.222 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Benchmark Email and Twilio SendGrid
    Feature
    Benchmark Email
    8.3
    7 Ratings
    8% above category average
    Twilio SendGrid
    7.6
    48 Ratings
    1% below category average
    Dashboards7.66 Ratings7.446 Ratings
    Standard reports10.07 Ratings8.246 Ratings
    Custom reports7.23 Ratings7.230 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of Benchmark Email and Twilio SendGrid
    Feature
    Benchmark Email
    10.0
    1 Ratings
    22% above category average
    Twilio SendGrid
    8.2
    10 Ratings
    3% above category average
    Inbox Display10.01 Ratings7.810 Ratings
    Email Previews10.01 Ratings8.610 Ratings
    URL Validation00 Ratings7.410 Ratings
    Link Tracking00 Ratings8.210 Ratings
    Image Validation00 Ratings9.08 Ratings
    Email Accessibility Tools00 Ratings7.810 Ratings
    Spelling and Grammar Check00 Ratings8.28 Ratings
    Spam Testing00 Ratings8.210 Ratings
    Best Alternatives
    Benchmark EmailTwilio SendGrid
    Small Businesses
    Mad Mimi
    Score10 out of 10
    Mad Mimi
    Score10 out of 10
    Medium-sized Companies
    Everest (Return Path + 250ok)
    Score10 out of 10
    Everest (Return Path + 250ok)
    Score10 out of 10
    Enterprises
    Emma by Marigold
    Score9.4 out of 10
    Emma by Marigold
    Score9.4 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Benchmark EmailTwilio SendGrid
    Likelihood to Recommend
    7.0
    (7 ratings)
    7.9
    (59 ratings)
    Likelihood to Renew
    8.0
    (1 ratings)
    7.0
    (1 ratings)
    Usability
    -
    (0 ratings)
    8.2
    (6 ratings)
    Support Rating
    -
    (0 ratings)
    3.0
    (9 ratings)
    User Testimonials
    Benchmark EmailTwilio SendGrid
    Likelihood to Recommend
    BenchmarkONE
    For low volume non-profits, Benchmark Email provides a respectable free service. Ease of use is high and customization of the email is good. The discount for 501(c)(3) organizations and fully free use for non-profits that help children is commendable. Although the GUI editor is flexible and easy to learn, it does have some issues with certain detailed formatting concerns, like properly showing the newlines between paragraphs. Image/photo processing and presentation is similarly both easy to use, but frustrating due to some capability gaps and quirks, like specifying image sizes and display on hi-resolution devices.

    Overall, Benchmark Email provides a good service that is easy to learn to expand your communication reach; however, the ROI and satisfaction may not be as high if paying fees comparable to other offerings.
    Incentivized
    Read full review
    Twilio
    Twilio SendGrid is well suited for those organizations who need to send mass emails very often to their prospects and customers and thus may be wary of a reliable tool that can do that without affecting domain reputation. It may be less suited for organizations which do not have say more than 10,000 target prospects and thus may rely only on 1:few ABM for sending emails.
    Incentivized
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    Pros
    BenchmarkONE
    • 2,000 contact list space available with no time limit to those who can't upgrade.
    • The AB Testing feature helps to improve the performance of your emails by experimenting with different content and send times to determine what works best. Thus great emailing objectives are easier to achieve.
    • There is a feature where website and email engagement trigger an automatic email series. For example, the automatic flow of a subscriber from a leads list to a customer list upon making a purchase is awesome.
    Read full review
    Twilio
    • Managing email lists / audiences is easy with features like groups and segments.
    • They provide pre-built email templates that are very easy to modify. It is also super easy to create new email templates with their drag-and-drop email builder.
    • Provides clear / easy-to-read analytics of email campaigns.
    • I can easily import large email contact lists all at once or add a user manually one-at-a-time, when needed.
    Incentivized
    Read full review
    Cons
    BenchmarkONE
    • List maintenance -- navigating multiple lists is a cumbersome activity.
    • Analytics about user engagement could be better. It's not super robust, especially if you're used to Google Analytics.
    • Customer support is kind of slow to get back to us.
    Incentivized
    Read full review
    Twilio
    • Not necessarily their Email API but their email in general - they are currently in beta for automated email sequences but are still bare bones. Much more work is needed before it can be used mainstream and be able to convert everything to SendGrid.
    • Helping with warming up our dedicated IP for the best-sending score.
    • We seem to hit the promotions folder a decent amount (maybe the IP problem above) and even a lot of their emails hit my spam or promotions folder (whether they be transactional or marketing) which isn't a great sign when trusting an ESP.
    • Transactional email sequences would be a huge plus.
    • Now that Twilio owns SenGrid, having an integrated platform where you could see all our transactional emails together.
    • Better reporting and split reporting between transactional and marketing emails.
    Incentivized
    Read full review
    Usability
    BenchmarkONE
    No answers on this topic
    Twilio
    It has the potential to be really cool. However, it feels as if it was created by developers for developers (and I work with developers, yet even for me the instrument was somewhat not easy to use - just read SendGrid's help manuals...) However, if you are into data and your way of thinking is more mathematical rather than lyrical, you'll enjoy this instrument
    Incentivized
    Read full review
    Support Rating
    BenchmarkONE
    No answers on this topic
    Twilio
    Twilio SendGrid Email API is everything we want it to be, and we have no reason to look for any other solution. Features and pricing match exactly what we need. As developers for SaaS products, Twilio SendGrid Email API provides a great service. I hope that they stay this way and don't inflate the service with too many marketing oriented features, because there are other tools for that and Twilio SendGrid Email API is a API for sending email first and foremost.
    Incentivized
    Read full review
    Alternatives Considered
    BenchmarkONE
    I stated this plenty of times in my previous responses but we moved to Benchmark from Mad Mimi. Mad Mimi's feature set is extremely basic and only suited for start-ups or very small businesses. Benchmark provides enough customization to take the next step in your email marketing program. It's also fairly affordable
    Incentivized
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    Twilio
    Sendgrid has a lot of features that other providers have and a few more - like the dynamic template builder, which AWS SES doesn't have. We choose the provider based on the scenario of use and the provider we're using. If we're going to be making regular changes to a template, then we'd go with Sendgrid, as the changes will be easier to make and don't necessarily require developer intervention.
    Incentivized
    Read full review
    Return on Investment
    BenchmarkONE
    • If we think particularly on the ROI then benchmark email gives you a definite amount of ROI. But it takes time, you will see the results after a six month span of time. Because sending an email itself is a slow and steady process to follow.
    Incentivized
    Read full review
    Twilio
    • As it was cheaper than the transactional service we previously used, it saved costs.
    • The API was relatively easy to work with so it helped us ship the service and test it quickly.
    • We still use the transactional email service, even though we recognize its limits as it meets our immediate needs.
    Incentivized
    Read full review
    ScreenShots

    Benchmark Email Screenshots

    Product screenshot