Benchmark is an email marketing platform on a global mission to help businesses everywhere ignite relationships with their customers, from the company of the same name in St.Louis, Missouri.
Sales Consultant in Marketing at Big Source Basket (Internet, 1-10 employees)
Chose Benchmark Email
In the past, I have used Getresponse. I found it very handy for Affiliate Marketing but not good enough for Corporate Marketing. I then incorporated Benchmark Email into my arsenal because it is good enough for both Affiliate Marketing and Corporate Marketing. With the upgrade …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Ecommerce & Consumer Products Manager in Sales at Midwest Tungsten Service (Mining & Metals, 11-50 employees)
Chose Benchmark Email
We used the free trial of many competitors, such as Mailchimp, Constant Contact, etc. Basically, Benchmark Email provided the best value for the money. The fact that we could get some economy of scale on the extended contract as well as the introduction of split a/b testing …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Benchmark Email
I stated this plenty of times in my previous responses but we moved to Benchmark from Mad Mimi. Mad Mimi's feature set is extremely basic and only suited for start-ups or very small businesses. Benchmark provides enough customization to take the next step in your email …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Founder in Information Technology at 42 Clients (Information Technology and Services, 1-10 employees)
Chose Benchmark Email
At the time of the decision, we anticipated a larger audience and a high potential cost of MailChimp. We also believed that Benchmark Email would be less complex and therefore quicker to implement and learn. Given the current needs and pricing, I believe MailChimp may be …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
PR & Social Media Specialist in Marketing at EDG & Atelier - Project Managers, Architects & Interior Design Consultants. (Architecture & Planning, 1-10 employees)
Chose Benchmark Email
Of the free email marketing services I tried, Benchmark could only stack up against Zoho Campaigns and Moosend. as unfortunately, MailChimp has better signup form customization options, SendinBlue's free plan offers advanced automation and MailerLite offers advanced …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Benchmark Email
Benchmark is very good for sending business email for products and services and especially for sending white papers compared to the others. But it also depends on your requirements.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Key User Insights
Would buy again
No answers on this topic
Delivers good value for the price
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Happy with the feature set
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Lived up to sales and marketing promises
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Implementation went as expected
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Features
Benchmark Email
Email & Online Marketing
Comparison of Email & Online Marketing features of Benchmark Email
Feature
Benchmark Email
9.5
7 Ratings
18% above category average
WYSIWYG email editor
7.86 Ratings
Dynamic content
10.06 Ratings
Ability to test dynamic content
9.34 Ratings
Landing pages
10.04 Ratings
A/B testing
10.06 Ratings
Mobile optimization
10.07 Ratings
Email deliverability reporting
10.06 Ratings
List management
10.07 Ratings
Triggered drip sequences
8.24 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Benchmark Email
Feature
Benchmark Email
8.3
7 Ratings
8% above category average
Dashboards
7.66 Ratings
Standard reports
10.07 Ratings
Custom reports
7.23 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Benchmark Email
For low volume non-profits, Benchmark Email provides a respectable free service. Ease of use is high and customization of the email is good. The discount for 501(c)(3) organizations and fully free use for non-profits that help children is commendable. Although the GUI editor is flexible and easy to learn, it does have some issues with certain detailed formatting concerns, like properly showing the newlines between paragraphs. Image/photo processing and presentation is similarly both easy to use, but frustrating due to some capability gaps and quirks, like specifying image sizes and display on hi-resolution devices.
Overall, Benchmark Email provides a good service that is easy to learn to expand your communication reach; however, the ROI and satisfaction may not be as high if paying fees comparable to other offerings.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
2,000 contact list space available with no time limit to those who can't upgrade.
The AB Testing feature helps to improve the performance of your emails by experimenting with different content and send times to determine what works best. Thus great emailing objectives are easier to achieve.
There is a feature where website and email engagement trigger an automatic email series. For example, the automatic flow of a subscriber from a leads list to a customer list upon making a purchase is awesome.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I stated this plenty of times in my previous responses but we moved to Benchmark from Mad Mimi. Mad Mimi's feature set is extremely basic and only suited for start-ups or very small businesses. Benchmark provides enough customization to take the next step in your email marketing program. It's also fairly affordable
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
If we think particularly on the ROI then benchmark email gives you a definite amount of ROI. But it takes time, you will see the results after a six month span of time. Because sending an email itself is a slow and steady process to follow.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
