Benchmark is an email marketing platform on a global mission to help businesses everywhere ignite relationships with their customers, from the company of the same name in St.Louis, Missouri.
$0
per month
Intuit Mailchimp
Score8.1 out of 10
N/A
Mailchimp is an email marketing and marketing automation platform. Beyond just tracking how campaigns perform, Mailchimp takes it a step further by analyzing data from over half a billion emails to show why campaigns perform, driving informed decisions.
Founder in Information Technology at 42 Clients (Information Technology and Services, 1-10 employees)
Chose Benchmark Email
At the time of the decision, we anticipated a larger audience and a high potential cost of MailChimp. We also believed that Benchmark Email would be less complex and therefore quicker to implement and learn. Given the current needs and pricing, I believe MailChimp may be …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
PR & Social Media Specialist in Marketing at EDG & Atelier - Project Managers, Architects & Interior Design Consultants. (Architecture & Planning, 1-10 employees)
Chose Benchmark Email
Of the free email marketing services I tried, Benchmark could only stack up against Zoho Campaigns and Moosend. as unfortunately, MailChimp has better signup form customization options, SendinBlue's free plan offers advanced automation and MailerLite offers advanced …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Benchmark Email
Benchmark is very good for sending business email for products and services and especially for sending white papers compared to the others. But it also depends on your requirements.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Business Analyst in Product Management at Airbus (Airlines/Aviation, 10,001+ employees)
Chose Intuit Mailchimp
Compared to rivals like Constant Contact or Benchmark, Mailchimp boasts more robust testing capabilities. Its intuitive interface and wealth of integrations also make it ideal for streamlining marketing stacks. While powerful, alternatives like HubSpot may offer deeper …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Product Manager in Product Management at Midwest Tungsten Service (Retail, 11-50 employees)
Chose Intuit Mailchimp
Our company actually uses a couple different pieces of email marketing software, as different verticals are different sizes and have different needs. Mailchimp is used by one of our smaller divisions since we don't need anything too fancy and want to keep overhead costs low. …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
I now use SendinBlue alongside Mailchimp, however, Mailchimp advantage over SendinBlue is its clean and friendly dashboard, the notification report which SendinBlue lacks and the ability to fully customize the signup form, including adding an image header.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Intern in Marketing at Hearing Lab Technology, LLC (Marketing and Advertising, 1-10 employees)
Chose Intuit Mailchimp
MailChimp is not the cheapest email campaign company however it has been the easiest to use for me since I stared using the service in college and then found it was what was used at the companies I worked for. It allows me to send email surveys that are released at a timeline …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Key User Insights
Would buy again
No answers on this topic
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Delivers good value for the price
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Happy with the feature set
No answers on this topic
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Lived up to sales and marketing promises
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Implementation went as expected
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Features
Benchmark Email
Intuit Mailchimp
Email & Online Marketing
Comparison of Email & Online Marketing features of Benchmark Email and Intuit Mailchimp
Feature
Benchmark Email
9.5
7 Ratings
18% above category average
Intuit Mailchimp
7.8
488 Ratings
3% above category average
WYSIWYG email editor
7.86 Ratings
8.2453 Ratings
Dynamic content
10.06 Ratings
7.0436 Ratings
Ability to test dynamic content
9.34 Ratings
7.2417 Ratings
Landing pages
10.04 Ratings
7.8337 Ratings
A/B testing
10.06 Ratings
7.5368 Ratings
Mobile optimization
10.07 Ratings
8.7447 Ratings
Email deliverability reporting
10.06 Ratings
8.3475 Ratings
List management
10.07 Ratings
7.5475 Ratings
Triggered drip sequences
8.24 Ratings
7.8328 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Benchmark Email and Intuit Mailchimp
Feature
Benchmark Email
8.3
7 Ratings
8% above category average
Intuit Mailchimp
7.2
473 Ratings
2% below category average
Dashboards
7.66 Ratings
7.6136 Ratings
Standard reports
10.07 Ratings
7.8471 Ratings
Custom reports
7.23 Ratings
6.361 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Benchmark Email and Intuit Mailchimp
Feature
Benchmark Email
10.0
1 Ratings
22% above category average
Intuit Mailchimp
-
Ratings
Inbox Display
10.01 Ratings
00 Ratings
Email Previews
10.01 Ratings
00 Ratings
Lead Management
Comparison of Lead Management features of Benchmark Email and Intuit Mailchimp
Feature
Benchmark Email
-
Ratings
Intuit Mailchimp
8.2
10 Ratings
5% above category average
Lead nurturing automation
00 Ratings
6.69 Ratings
Lead scoring and grading
00 Ratings
10.01 Ratings
Data quality management
00 Ratings
6.09 Ratings
Automated sales alerts and tasks
00 Ratings
10.01 Ratings
Campaign Management
Comparison of Campaign Management features of Benchmark Email and Intuit Mailchimp
Feature
Benchmark Email
-
Ratings
Intuit Mailchimp
7.2
60 Ratings
3% below category average
Calendaring
00 Ratings
7.448 Ratings
Event/webinar marketing
00 Ratings
7.045 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Benchmark Email and Intuit Mailchimp
Feature
Benchmark Email
-
Ratings
Intuit Mailchimp
7.0
56 Ratings
7% below category average
Social sharing and campaigns
00 Ratings
6.350 Ratings
Social profile integration
00 Ratings
7.847 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Benchmark Email and Intuit Mailchimp
Feature
Benchmark Email
-
Ratings
Intuit Mailchimp
6.5
57 Ratings
14% below category average
API
00 Ratings
7.045 Ratings
Role-based workflow & approvals
00 Ratings
6.116 Ratings
Customizability
00 Ratings
5.62 Ratings
Integration with Salesforce.com
00 Ratings
6.028 Ratings
Integration with Microsoft Dynamics CRM
00 Ratings
5.025 Ratings
Integration with SugarCRM
00 Ratings
8.12 Ratings
Third-party software integrations
00 Ratings
7.752 Ratings
Best Alternatives
Benchmark Email
Intuit Mailchimp
Small Businesses
Mad Mimi
Score10 out of 10
Vbout
Score9.9 out of 10
Medium-sized Companies
Everest (Return Path + 250ok)
Score10 out of 10
Bloomreach - The Agentic Platform for Personalization
For low volume non-profits, Benchmark Email provides a respectable free service. Ease of use is high and customization of the email is good. The discount for 501(c)(3) organizations and fully free use for non-profits that help children is commendable. Although the GUI editor is flexible and easy to learn, it does have some issues with certain detailed formatting concerns, like properly showing the newlines between paragraphs. Image/photo processing and presentation is similarly both easy to use, but frustrating due to some capability gaps and quirks, like specifying image sizes and display on hi-resolution devices.
Overall, Benchmark Email provides a good service that is easy to learn to expand your communication reach; however, the ROI and satisfaction may not be as high if paying fees comparable to other offerings.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
If you require an easy to use email marketing tool that your team can quickly get up and running with then Intuit Mailchimp is a great option. I haven't had any team member struggle with their drag and drop email builder and the steps you have to take to add an email, create and send a campaign are all straightforward.
2,000 contact list space available with no time limit to those who can't upgrade.
The AB Testing feature helps to improve the performance of your emails by experimenting with different content and send times to determine what works best. Thus great emailing objectives are easier to achieve.
There is a feature where website and email engagement trigger an automatic email series. For example, the automatic flow of a subscriber from a leads list to a customer list upon making a purchase is awesome.
Mailchimp allows you to manage your mailing list really well. You can subscribe people, unsubscribe people manage the mailing list directly into segments, and what not.
Mailchimp has features where you can create campaigns based on your mailing lists and send out newsletters to your subscribers based on a multitude of parameters that you can setup. Such as send email daily, weekly, monthly and they also have event based mails that you can send out.
Mailchimp also has a feature where you can design your emails. The look and aesthetics are very important when sending emails to your subscribers and all those needs are addressed here.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
The interface remains a cluttered, non-intuitive mess. That's true from the haphazard way features are organized to the actual email layout.
Analytics have never been a priority, and I don't see that changing with Intuit's new ownership. I'm very frustrated over the limited choices for reporting, even when using third-party solutions. If I needed that function, I would not use MailChimp.
I would love to develop a workflow screen that lets me focus on the things that I use all the time. Customizing the interface where the content actually goes into the software would help.
I never understood why we couldn't import a document into a MC template. At best, we're spending time copying-and-pasting from one app into MC.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
We've had Mailchimp for about ten years, I want to say. I started with the company about four years ago, and I don't see us ever diverting to another source. It's easy for us to use, and we have all our clients already built into the database. I imagine we'll use them for as long as we have the company.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
The interface is a bit complicated, and I need to spend some time to learn new functions and understanding how it works. I don't like working with email templates because of the limited customization options. However, functions like AI for generating emails, segmentation, and analytics still work well and are very useful.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
I have, in the 4+ years that I've used Mailchimp, never seen an issue that restricted the use of their software/tools. I don't know of a single time when they're system crashed or went down. I could be wrong, but I honestly haven't experienced any issues with outages, errors or unplanned downtime
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I haven't noticed any slow speeds from Mailchimp or their tools. I think the landing pages load quickly and look nice. The email reports and editing operates smoothly and doesn't take time to load. Additionally, when I use Mailchimp in conjunction with Zapier + Hubspot I don't notice any drag between any of these tools
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Website tools were easy to use and understand so a novice can easily meet or exceed their client's expectations! Loved that we were able to totally customize so that the e-mail we created conveyed our client's overall messaging consistent with their branding! Client love that we can provide turnkey services to support their sales and marketing teams!
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
It's pretty easy to get up and running! There's a slight learning curve on a few things, but once you find where everything is located, you can import your list and send your first email. It really makes our clients feel great to see how quickly they can get that first email out.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I stated this plenty of times in my previous responses but we moved to Benchmark from Mad Mimi. Mad Mimi's feature set is extremely basic and only suited for start-ups or very small businesses. Benchmark provides enough customization to take the next step in your email marketing program. It's also fairly affordable
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I don't think they are comparable; we use Google Ads to put our website at the top of the list when someone googles certain words. We use meta business to manage our social media. Google aims to gain customers, while Mailchimp is used to interact with both existing and new customers.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
Mailchimp over the years I've used it has grown in leaps and bounds. They have added so many additional features than were previously available. They are truly an all-in-one marketing platform now. If you're a small operation and just want to add email to your marketing efforts, they're there for you. If you're a larger operation and want to start sending postcard advertisements, they can do that. If you'd good with that and want to kick up your marketing by going social, you can do that on their platform. They are truly able to be as small as you need, but also get quite large in whatever it is you'd like to do through their system.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
If we think particularly on the ROI then benchmark email gives you a definite amount of ROI. But it takes time, you will see the results after a six month span of time. Because sending an email itself is a slow and steady process to follow.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
One of my retail web store clients was sending out email specials and notices about once a month. After clicking the send button, we would watch Google Analytics and the current site users would light up immediately. Often, the current site visitors would pop up to 20, 30 or more after the email was sent. On a normal day, seeing 1 or 2 online users would be OK.
Pretty much in all cases, we could see an uptick in positive activity after sending out a Intuit Mailchimp email to a list.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
