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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Automational

    Score10 out of 10
    Small Businesses (1-50 employees)
    Automational is Customer Relationship Management software that caters specifically to small businesses. The system offers marketing automation, email marketing, web visitor tracking, opportunity tracking and prospect scoring, and more. The email marketing application contains a drag and drop editor and users can monitor the performance of email campaigns with built-in email statistics. With the Automation Builder users can select from pre-made templates and create “drip marketing,” or…N/A

    Constant Contact Lead Gen & CRM

    Score8 out of 10
    Small Businesses (1-50 employees)
    Constant Contact Advanced Automation helps users to send the right message at the right time, from Social to SMS and email to ecommerce. Multi-Channel Campaigns - Create comprehensive marketing campaigns with just a few clicks. The Campaign Builder tool can help launch a multi-channel campaign across email, social, and SMS. Pre-Built Automation Templates - Setup your automations quickly with pre-built automation templates to…

    $449

    per month

    Pricing
    AutomationalConstant Contact Lead Gen & CRM
    Editions & Modules
    No answers on this topic
    Lite
    $12
    per month
    Standard
    $35
    per month
    Premium
    $80
    per month
    Lead Gen & CRM
    Starting at $449
    per month
    Offerings
    Pricing Offerings
    AutomationalConstant Contact Lead Gen & CRM
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeRequired
    Additional DetailsAbove pricing based on 5000 contacts.
    More Pricing Information
    Community Pulse
    AutomationalConstant Contact Lead Gen & CRM
    Considered Both Products
    Automational
    No answer on this topic
    Constant Contact
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    96%
    Would buy again
    145 Answers
    Delivers good value for the price
    No answers on this topic
    97%
    Delivers good value for the price
    144 Answers
    Happy with the feature set
    No answers on this topic
    99%
    Happy with the feature set
    149 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    97%
    Lived up to sales and marketing promises
    125 Answers
    Implementation went as expected
    No answers on this topic
    97%
    Implementation went as expected
    126 Answers
    Features
    AutomationalConstant Contact Lead Gen & CRM
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Automational and Constant Contact Lead Gen & CRM
    Feature
    Automational
    -
    Ratings
    Constant Contact Lead Gen & CRM
    6.9
    510 Ratings
    10% below category average
    WYSIWYG email editor00 Ratings8.5470 Ratings
    Dynamic content00 Ratings6.0453 Ratings
    Ability to test dynamic content00 Ratings6.0434 Ratings
    Landing pages00 Ratings7.5442 Ratings
    A/B testing00 Ratings6.0397 Ratings
    Mobile optimization00 Ratings8.5428 Ratings
    Email deliverability reporting00 Ratings7.5498 Ratings
    List management00 Ratings6.5500 Ratings
    Triggered drip sequences00 Ratings6.0475 Ratings
    Lead Management
    Comparison of Lead Management features of Automational and Constant Contact Lead Gen & CRM
    Feature
    Automational
    -
    Ratings
    Constant Contact Lead Gen & CRM
    7.3
    499 Ratings
    7% below category average
    Lead nurturing automation00 Ratings7.5486 Ratings
    Lead scoring and grading00 Ratings8.0492 Ratings
    Data quality management00 Ratings6.0468 Ratings
    Automated sales alerts and tasks00 Ratings7.5464 Ratings
    Campaign Management
    Comparison of Campaign Management features of Automational and Constant Contact Lead Gen & CRM
    Feature
    Automational
    -
    Ratings
    Constant Contact Lead Gen & CRM
    6.5
    401 Ratings
    13% below category average
    Calendaring00 Ratings6.0339 Ratings
    Event/webinar marketing00 Ratings7.0319 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Automational and Constant Contact Lead Gen & CRM
    Feature
    Automational
    -
    Ratings
    Constant Contact Lead Gen & CRM
    8.8
    379 Ratings
    16% above category average
    Social sharing and campaigns00 Ratings8.5318 Ratings
    Social profile integration00 Ratings9.0364 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Automational and Constant Contact Lead Gen & CRM
    Feature
    Automational
    -
    Ratings
    Constant Contact Lead Gen & CRM
    5.0
    496 Ratings
    38% below category average
    Dashboards00 Ratings5.5488 Ratings
    Standard reports00 Ratings5.5488 Ratings
    Custom reports00 Ratings4.0449 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Automational and Constant Contact Lead Gen & CRM
    Feature
    Automational
    -
    Ratings
    Constant Contact Lead Gen & CRM
    6.3
    468 Ratings
    17% below category average
    API00 Ratings7.5366 Ratings
    Role-based workflow & approvals00 Ratings6.0404 Ratings
    Customizability00 Ratings5.0440 Ratings
    Integration with Salesforce.com00 Ratings7.5219 Ratings
    Integration with Microsoft Dynamics CRM00 Ratings5.099 Ratings
    Integration with SugarCRM00 Ratings7.091 Ratings
    Best Alternatives
    AutomationalConstant Contact Lead Gen & CRM
    Small Businesses
    Vbout
    Score9.9 out of 10
    Vbout
    Score9.9 out of 10
    Medium-sized Companies
    Bloomreach - The Agentic Platform for Personalization
    Score8.4 out of 10
    Bloomreach - The Agentic Platform for Personalization
    Score8.4 out of 10
    Enterprises
    Iterable
    Score8.7 out of 10
    Iterable
    Score8.7 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    AutomationalConstant Contact Lead Gen & CRM
    Likelihood to Recommend
    -
    (0 ratings)
    8.0
    (524 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    8.1
    (32 ratings)
    Usability
    -
    (0 ratings)
    7.5
    (72 ratings)
    Availability
    -
    (0 ratings)
    7.8
    (2 ratings)
    Performance
    -
    (0 ratings)
    3.2
    (2 ratings)
    Support Rating
    -
    (0 ratings)
    8.9
    (71 ratings)
    Online Training
    -
    (0 ratings)
    4.5
    (2 ratings)
    Implementation Rating
    -
    (0 ratings)
    6.5
    (10 ratings)
    Configurability
    -
    (0 ratings)
    4.5
    (1 ratings)
    Ease of integration
    -
    (0 ratings)
    4.5
    (2 ratings)
    Product Scalability
    -
    (0 ratings)
    2.9
    (2 ratings)
    Vendor post-sale
    -
    (0 ratings)
    8.2
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    1.0
    (1 ratings)
    User Testimonials
    AutomationalConstant Contact Lead Gen & CRM
    Likelihood to Recommend
    Automational
    No answers on this topic
    Constant Contact
    Constant Contact is excellent for small businesses wanting a simple email to their customers and leads. We've found that it's not the most robust solution for more complex funnels involved in e-commerce or information publishing. For instance, setting up specific flows based on user behavior, VIP status, and other attributes is lacking.
    Incentivized
    Read full review
    Pros
    Automational
    No answers on this topic
    Constant Contact
    • Their Emailers are very easy to construct and user-friendly. It takes your Newsletter and sales emails to the next level, especially with the action groups and trigger functionalities.
    • The life of the lead functionality allows you to see when leads get warmer, so you know when to send them what. Helps improve conversions.
    Read full review
    Cons
    Automational
    No answers on this topic
    Constant Contact
    • The landing page builder is a bit hard to use. Doesn’t have much flexibility.
    • Sometimes confusing between types of workflows to use. Opportunity versus visual.
    • If you imported contacts that weren’t formatted correctly. It is hard to delete a bull amount. Need to type DELETE for each one manually. No bull options to make changes.
    Incentivized
    Read full review
    Likelihood to Renew
    Automational
    No answers on this topic
    Constant Contact
    We have been very impressed with all aspects of this software and the potential for it to radically change how we operate is huge! Support has been exceptional and we have discovered many extra uses for the software than originally thought. Not only will it give us benefits for our company's growth, but for our client's growth as well.
    Incentivized
    Read full review
    Usability
    Automational
    No answers on this topic
    Constant Contact
    This rating is coming from an administrative perspective. With so many features, workflows, dashboards, and more, there is certainly a lot going on, and even the most savvy software user can get a little overwhelmed when trying to decide how to best implement and utilize the platform to its full potential. That being said, the SharpSpring platform is well-implemented and well-organized, with most solutions being fairly intuitive, once you have a grasp of the software. It is fairly easy to learn, but difficult to master. Just like any powerful platform, however, the complexity is worth it, and once you are comfortable navigating and problem solving within SharpSpring, it becomes a great marketing and sales tool which can do virtually anything you need it to.
    Incentivized
    Read full review
    Support Rating
    Automational
    No answers on this topic
    Constant Contact
    The support is great which really helps overcome challenges if you become stuck and the training videos are great too. Same-day replies are great and I even got some help with some CSS code on the chat. Not many organizations would do this or even respond.
    Incentivized
    Read full review
    Implementation Rating
    Automational
    No answers on this topic
    Constant Contact
    Overall I would say to be patient and bring everyone who will be touching the platform to the onboarding sessions. The Virtual Classroom lets you onboard as quickly or slowly as you want. Sales, marketing, design, account management, get 'em all in on it. For the most part, they will be happy to use this platform. I recommend getting as many people as possible to see the SharpSpring demo.
    Incentivized
    Read full review
    Alternatives Considered
    Automational
    No answers on this topic
    Constant Contact
    Pros of SharpSpring:
    • Design unlimited custom fields
    • Can send content & templates to Sales to send in their reach-outs (Outlook extension)
    • Ad retargeting
    • Social listening tool
    • Social media scheduling
    • Email builder: dynamic content
    • Landing pages: dynamic content, rebrandable domain name
    • Chatbot Platform seems intuitive to use
    • Forms auto-complete for known visitors
    • Instant 2-way sync with Salesforce
    • Trigger automated workflows from social media
    • It was easy to receive demo, streamlined sales process
    SharpSpring: approx. $13,000 USD per year + $2,000 USD one-time for onboarding Pardot: $32,400 USD per year + $3,000 to $5,000 USD one-time for onboarding HubSpot: $20,381 USD per year + $3,000 USD one-time for onboarding Marketo: $29,015 USD per year + $4,500 USD one-time for onboarding
    Incentivized
    Read full review
    Return on Investment
    Automational
    No answers on this topic
    Constant Contact
    • Streamlined Processes - sales and marketing are now all in the same place.
    • Reduced Number of Platforms/Tools - CRM/lead management, email, automation, landing pages, forms, etc are all in the same place rather than using multiple tools.
    • Time-saving - sales pipeline is very easy to use for sales. For marketing, we have dozens of workflows that eliminate much of our manual processes from the past.
    • Return on Investment - We're more focused on moving the building the business than ever before because SharpSpring has simplified so many of our business operations and we're seeing massive results!
    • Lead generation - Up SIGNIFICANTLY (between 3x & 4x) since setting up SharpSpring.
    Read full review
    ScreenShots

    Automational Screenshots

    Screenshot of Create automated workflowsScreenshot of Create mobile-friendly email campaigns with our drag and drop editor

    Constant Contact Lead Gen & CRM Screenshots

    Screenshot of Get a multi-channel campaign in just a few clicks with the Campaign Builder. Make a few selections and AI does the campaign building for you.Screenshot of Use the power of the AI Content Generator to create content for emails, social posts, or SMS.Screenshot of Curate Advanced Automation workflows to make sure your marketing is always on - even when you're not.Screenshot of Reach your customers wherever they are with SMS Marketing.Screenshot of Plan and post your social media messaging across platforms with our Social Posting tool.Screenshot of Integrate with powerful tools to grow more using Constant Contact.