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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Audience Republic

    Score3 out of 10
    N/AN/AN/A

    Klaviyo

    Score8.6 out of 10
    N/AKlaviyo is a marketing automation platform that helps businesses to centralize and use every piece of their customer data. With Klaviyo, businesses can combine customer data with more than 350 native integrations to automate personalized email and SMS communications that make customers feel seen. From mom-and-pop shops to established companies, Klaviyo states businesses like Dermalogica, Living Proof, Solo Stove, Citizen Watches, and more than 143,000 other paying users leverage their platform…

    $20

    per month

    Pricing
    Audience RepublicKlaviyo
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Audience RepublicKlaviyo
    Free Trial
    YesYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsPaid plans start at $20/month and include: 251 - 500 contacts 5,000 monthly email sends 150 SMS/MMS sending credits Applicable SMS carrier fees Mobile push notifications (free beta) Email and chat support Additional contacts, email and text sending credits, and service plans available to meet the needs of any size business. View all of our pricing and estimate your total cost of ownership at klaviyo.com/pricing
    More Pricing Information
    Community Pulse
    Audience RepublicKlaviyo
    Considered Both Products
    Audience Republic
    No answer on this topic
    Klaviyo
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    98%
    Would buy again
    85 Answers
    Delivers good value for the price
    No answers on this topic
    98%
    Delivers good value for the price
    79 Answers
    Happy with the feature set
    No answers on this topic
    98%
    Happy with the feature set
    85 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    96%
    Lived up to sales and marketing promises
    77 Answers
    Implementation went as expected
    No answers on this topic
    94%
    Implementation went as expected
    76 Answers
    Features
    Audience RepublicKlaviyo
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Audience Republic and Klaviyo
    Feature
    Audience Republic
    2.4
    1 Ratings
    107% below category average
    Klaviyo
    8.4
    94 Ratings
    10% above category average
    WYSIWYG email editor3.01 Ratings8.284 Ratings
    Dynamic content2.01 Ratings8.389 Ratings
    Ability to test dynamic content2.01 Ratings8.183 Ratings
    Landing pages2.01 Ratings8.02 Ratings
    A/B testing2.01 Ratings8.684 Ratings
    Mobile optimization4.01 Ratings8.290 Ratings
    Email deliverability reporting3.01 Ratings8.892 Ratings
    List management2.01 Ratings8.892 Ratings
    Triggered drip sequences2.01 Ratings9.083 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Audience Republic and Klaviyo
    Feature
    Audience Republic
    2.0
    1 Ratings
    117% below category average
    Klaviyo
    8.0
    90 Ratings
    9% above category average
    Dashboards2.01 Ratings8.490 Ratings
    Standard reports2.01 Ratings8.087 Ratings
    Custom reports2.01 Ratings7.750 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of Audience Republic and Klaviyo
    Feature
    Audience Republic
    1.5
    1 Ratings
    137% below category average
    Klaviyo
    -
    Ratings
    URL Validation2.01 Ratings00 Ratings
    Link Tracking2.01 Ratings00 Ratings
    Image Validation2.01 Ratings00 Ratings
    Inbox Display1.01 Ratings00 Ratings
    Email Accessibility Tools1.01 Ratings00 Ratings
    Spelling and Grammar Check1.01 Ratings00 Ratings
    Spam Testing1.01 Ratings00 Ratings
    Email Previews2.01 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of Audience Republic and Klaviyo
    Feature
    Audience Republic
    -
    Ratings
    Klaviyo
    7.4
    72 Ratings
    5% below category average
    Lead nurturing automation00 Ratings7.970 Ratings
    Lead scoring and grading00 Ratings7.226 Ratings
    Data quality management00 Ratings7.433 Ratings
    Automated sales alerts and tasks00 Ratings7.229 Ratings
    Campaign Management
    Comparison of Campaign Management features of Audience Republic and Klaviyo
    Feature
    Audience Republic
    -
    Ratings
    Klaviyo
    8.0
    14 Ratings
    8% above category average
    Calendaring00 Ratings8.014 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Audience Republic and Klaviyo
    Feature
    Audience Republic
    -
    Ratings
    Klaviyo
    8.2
    71 Ratings
    9% above category average
    API00 Ratings8.766 Ratings
    Role-based workflow & approvals00 Ratings9.031 Ratings
    Customizability00 Ratings8.242 Ratings
    Integration with Salesforce.com00 Ratings7.37 Ratings
    Third-party software integrations00 Ratings7.916 Ratings
    Best Alternatives
    Audience RepublicKlaviyo
    Small Businesses
    Mad Mimi
    Score10 out of 10
    Vbout
    Score9.9 out of 10
    Medium-sized Companies
    Everest (Return Path + 250ok)
    Score10 out of 10
    Bloomreach - The Agentic Platform for Personalization
    Score8.4 out of 10
    Enterprises
    Emma by Marigold
    Score9.4 out of 10
    Iterable
    Score8.7 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Audience RepublicKlaviyo
    Likelihood to Recommend
    3.0
    (1 ratings)
    8.7
    (94 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    10.0
    (2 ratings)
    Usability
    3.0
    (1 ratings)
    8.0
    (3 ratings)
    Support Rating
    -
    (0 ratings)
    9.0
    (1 ratings)
    Implementation Rating
    -
    (0 ratings)
    10.0
    (1 ratings)
    User Testimonials
    Audience RepublicKlaviyo
    Likelihood to Recommend
    Audience Republic
    Audience Republic is good for data acquisition using their gamified competitions, but I think that's about the only point of difference it has from Braze, Mailchimp or Campaign Monitor. While they promise to allow you to easily segment data from ticketing outlets, in my opinion, this is a blatant falsehood. In my experience, excuses come through thick and fast from the customer service team, but nothing has been resolved in the 2.5 years of using them.
    Incentivized
    Read full review
    Klaviyo
    Klaviyo is well suited for email campaigns and SMS campaigns. It is great for automated campaigns including cart abandonment, browse abandonment, welcome campaign, lost customer campaign, loyalty campaigns, product review collection, and more. It is easy to use and easy to set up all of the above as well as pop ups on your website to collect emails and phone numbers for SMS and special campaigns even. We did not feel it was necessary to use it for direct customer communications about their orders but you could use it for that too if you wanted to, keeping in mind you pay per the number of emails you send out (wink wink).
    Incentivized
    Read full review
    Pros
    Audience Republic
    • Segmentation
    • EDM template refinements
    • Data acquisition
    Incentivized
    Read full review
    Klaviyo
    • I have Integrated Klaviyo with my Website and with salesforce which works simultaneously. This integration is happened very easily as In klaviyo we have flows through which we can do automations and set webhook integration with no code activity.
    • Klaviyo helps me to measure the success of email campaigns.
    • Klaviyo helps me to automate the manual tasks with the helps Flows in it which is very easy to use as it has a very easy to understand user interface and no coding reuired.
    Incentivized
    Read full review
    Cons
    Audience Republic
    • Integration of ticketing agencies
    • More flexible templates
    • Better customer service
    • Not lying about the fees charged to other clients
    Incentivized
    Read full review
    Klaviyo
    • At times the platform isn't as intuitive as you would like. Take the time to be onboarded and play around in the platform to get the hang of things. Utilize Klaviyo's resources and attend their live training sessions to help navigate the platform and implement best practices they recommend.
    • Can be pricey depending on company and email list.
    • Customization is limited at times. The brand font we utilized on all branded content wasn't available through Klaviyo. Previously we would have to go through the back end to implement our branded font, import our font, or create content on another platform to utilize our font.
    Incentivized
    Read full review
    Likelihood to Renew
    Audience Republic
    No answers on this topic
    Klaviyo
    Klaviyo is simply a great solution for e-com email marketing & customer relationship management:
    1. User journey visibility: We can see our clients' customers on their individual user journeys (open email, site visits) to better understand and accommodate your customers.
    2. Flow automation: Creating automated emails that follow up with new leads, those who abandoned carts, purchased.
    3. Email design: So easy to use, and more friendly than some other visual builders that we've used.
    4. Metrics visibility: We can see our clients' metrics very easily and adjust efforts accordingly.
    Incentivized
    Read full review
    Usability
    Audience Republic
    It's easy enough to use, even for a beginner, but I think the usability is dampened by the terrible dynamics of the platform and, in my experience, how they create more manual labour and legwork instead of the optimisation they promise.
    Incentivized
    Read full review
    Klaviyo
    The only reason why I did not give it a 10/10 is that it cannot distinguish purchases that came through subscription recharges instead of purchases that were driven directly by email sends. Other than that, the automation qualities, design features, and segmentation options make this an incredible email platform, and I am very happy with it
    Incentivized
    Read full review
    Support Rating
    Audience Republic
    No answers on this topic
    Klaviyo
    Their support is always quick and we have recurring meetings with our advisor. they were great when we first started at walking us through the platform and helping us understand how to do the overall setup. They also have a wide variety of articles that cover must issues in a very clear manner that will get you out of a predicament really fast.
    Incentivized
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    Implementation Rating
    Audience Republic
    No answers on this topic
    Klaviyo
    Don't cut corners, do it right the first time, if you take your time to build everything the way you want it then it will run itself. The platform will help you increase revenue as long as you use the tools it provides. Don't be scared to ask questions, the support team will help you get to the next level
    Incentivized
    Read full review
    Alternatives Considered
    Audience Republic
    All of these platforms offer the same level of performance to Audience Republic, but are a lot cheaper. I didn't choose Audience Republic, it was passed down to me from a former employee. I am in the process of moving to Braze as for the exact same service they will save our company $100k a year.
    Incentivized
    Read full review
    Klaviyo
    MailChimp was adequate for basic email marketing, but Klaviyo offers a far superior experience with its advanced segmentation, automated flows, and deep integration with Shopify. Klaviyo’s behavioral data analysis and A/B testing provide more precise targeting, while its robust reporting tools help us understand customer preferences better. Overall, Klaviyo’s features are more tailored to our needs, making it a more powerful and effective platform.
    Incentivized
    Read full review
    Return on Investment
    Audience Republic
    • Besides from the gamified competitions to attain data to then market to, literally nothing that I couldn't get from a competitor.
    • Audience Republic lie to us about how much their services cost. They were charging us 0.0053c per email send (and they upped this price without telling us one month), and a peer told me they were paying 0.0015c per send. In my opinion, they are not trustworthy.
    Incentivized
    Read full review
    Klaviyo
    • we have grown our revenue significantly without increasing our spend. This is critical.
    • retention rate has gone up tremendously with specific campaigns and audience targeting
    • would love to personalize more but we are a small team and struggle to do as much as we could. It would be great to have an account manager who could make account based recommendations
    Incentivized
    Read full review
    ScreenShots

    Klaviyo Screenshots

    Screenshot of Web forms to grow contact listsScreenshot of Personalized recommendations that resonateScreenshot of Smarter targeting. Deeper personalization.Screenshot of Display of how performance stacks up against peers