AskNicely vs. Google Forms

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AskNicely
Score 10.0 out of 10
N/A
AskNicely in New Zealand offers their software application as a means of collecting real-time feedback from customers, touting integration with the CRM and automated workflows, the ability to integrate interaction data from popular tools and channels (e.g. Slack, Intercom, etc.), and boasting a satisfactory survey response rate superior to other survey tools.N/A
Google Forms
Score 8.8 out of 10
N/A
Google Forms is an app for creating forms and surveys, and is part of Google Apps for Work. The product focuses on ease of use; the interface is similar to a document editor, with drop down lists of options and drag and drop question re-ordering. Users can embed images and video into surveys. Users can also program the question flow with custom logic. Google sends users basic summaries of the survey results automatically, or users can export the raw survey results data and analyze it via…N/A
Pricing
AskNicelyGoogle Forms
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AskNicelyGoogle Forms
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
AskNicelyGoogle Forms
Features
AskNicelyGoogle Forms
Survey Format & Appearance
Comparison of Survey Format & Appearance features of Product A and Product B
AskNicely
8.2
Ratings
3% above category average
Google Forms
7.9
Ratings
1% below category average
Survey templates8.50 Ratings8.70 Ratings
Themes7.90 Ratings7.00 Ratings
Custom logo/branding8.30 Ratings8.00 Ratings
Survey Content
Comparison of Survey Content features of Product A and Product B
AskNicely
8.7
Ratings
2% above category average
Google Forms
9.4
Ratings
10% above category average
Changes to live survey8.80 Ratings10.00 Ratings
Question design help8.70 Ratings9.00 Ratings
Multiple question types8.50 Ratings9.20 Ratings
Survey Logic
Comparison of Survey Logic features of Product A and Product B
AskNicely
7.9
Ratings
4% below category average
Google Forms
8.5
Ratings
3% above category average
Survey logic flexibility7.90 Ratings8.50 Ratings
Survey Reporting & Analytics
Comparison of Survey Reporting & Analytics features of Product A and Product B
AskNicely
8.4
Ratings
3% above category average
Google Forms
9.1
Ratings
11% above category average
Response tracking8.90 Ratings8.90 Ratings
Data export8.50 Ratings9.00 Ratings
Standard reports8.30 Ratings8.80 Ratings
Custom reports7.90 Ratings9.50 Ratings
Analytics8.40 Ratings9.30 Ratings
Survey Administration & Security
Comparison of Survey Administration & Security features of Product A and Product B
AskNicely
8.8
Ratings
1% above category average
Google Forms
9.9
Ratings
13% above category average
Access controls8.90 Ratings9.80 Ratings
Compliance8.70 Ratings10.00 Ratings
Survey Distribution
Comparison of Survey Distribution features of Product A and Product B
AskNicely
8.4
Ratings
2% above category average
Google Forms
9.1
Ratings
10% above category average
Vendor-offered crowdsourcing8.10 Ratings9.00 Ratings
Respondent restrictions8.60 Ratings9.30 Ratings
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User Ratings
AskNicelyGoogle Forms
Likelihood to Recommend
8.9
(0 ratings)
10.0
(0 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(0 ratings)
Usability
-
(0 ratings)
9.8
(0 ratings)
Availability
-
(0 ratings)
10.0
(0 ratings)
Performance
-
(0 ratings)
10.0
(0 ratings)
Support Rating
-
(0 ratings)
8.0
(0 ratings)
Product Scalability
-
(0 ratings)
3.0
(0 ratings)
User Testimonials
AskNicelyGoogle Forms
Likelihood to Recommend
AskNicely is well suited for surveying customers about how they are feeling about your product. This can be their overall feeling or after they have taken a certain action. E.g. used a particular feature. It's not designed for getting through customer feedback, rather gauging satisfaction. You will need to follow up with other survey methods for detailed feedback.
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Appropriate Scenarios
  • Data collection
  • Formative assessment
  • Survey/questionnaire
  • File uploads (Can be limited to particular sizes or file types).
Inappropriate Scenarios
  • Lessons where you need instant feedback to answers rather than waiting for the whole form to be completed.
  • File Uploads where not all of the users have Google accounts.
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Pros
  • The workflows and level of automation to make managing an ongoing NPS programme easy are fantastic.
  • The AskNicely TV Dashboard is great for getting everyone in the office interested in customer feedback - it essentially brings the customer into the room for some people who don't have a lot of direct contact with customers.
  • The system is very easy to use and intuitive.
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  • Capture of information from clients and/or consultants for real-time analysis.
  • Knowledge evaluation for our work team, the predefined templates allow the creation of tests and knowledge tests that are very didactic and easy to grade.
  • The acquired data is cleanly integrated with google spreadsheets allowing for fast and accurate analysis.
  • The form completion notifications are customizable and do their job well.
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Cons
  • Integrations could always be another but they do a nice job getting Asknicely and CRM’s talking nicely to one another
  • I’d like to see more resources on how to take small businesses to the next level of CX execution using NPS and AskNicely
  • More, not fewer plan options
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  • Edit view limits the questions as seen by viewers. The view function is nice to toggle between to see what the question will look like, but the edit view of some questions (like checkboxes) is confusing for the editor.
  • It would be wonderful to be able to assign responses to go to specific users. The user needs to go into the responses section and select the option to receive notifications, versus the owner of the form being able to do that.
  • Having a dependency feature for questions (in addition to sections) would be very helpful, so that if a question is answered a certain way, another question appears.
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Likelihood to Renew
No answers on this topic
I will definitely renew my use of Google Forms because I really like the ease of use and the number of tools that Google forms provide. I also love that I can administer a test in real-time and get results in a timely manner
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Usability
No answers on this topic
The interface is simple and intuitive. The first time you use Google Forms, it has a built in tutorial that goes through all the basics. Most people can pick up how to use it with minimal support. There are some advanced features that require a bit more work but there are plenty of videos and directions online. Google has a great support section that is easy to follow
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Reliability and Availability
No answers on this topic
In the years I've used GoogleForms I've never ran into any issues with the reliability or availability. Google is a gigantic company with essentially limitless resources which makes it very easy to trust that I will continue to be able to enjoy the same reliability I've come to know and expect from GoogleForms
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Performance
No answers on this topic
One of the things that comes as a benefit of the lack to create complex logic branching and truly custom design is that there isn't lot of room to bog down the software. GoogleForms has always loaded just as fast as my internet service and device would allow it. I'm not sure about front end integrations or integrations into the form itself, as I've never explored it, but on the backend, I've never had any issues with integrations channeling from GoogleForms from the GoogleForms's end of things.
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Support Rating
No answers on this topic
I have not had to use Google Forms support - it's always worked as expected. However, with other Google products, I've always been able to find a plethora of resources for answering questions or dealing with issues. The benefit of Google is how widely adopted its products are and how robust its support is.
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Alternatives Considered
When we evaluated Delighted we found a product that *almost* met our needs. They provide great surveys with solid analytics at an unbeatable price point that includes all the integrations now matter what price you enter at. The thing that won us over to AskNicely was the "workflow" features. The ability to automatically reach out to customers based on the survey result is extremely powerful and saves a lot of time for multiple teams. Delighted does not offer that feature. Pendo lost out because of price, they are focused solely on enterprise customers and were literally thousands of dollars more a month than AskNicely. Now, to be fair, Pendo offers a much broader feature set than AskNicely, but as a straight NPS provider, AskNicely fit the bill perfectly.
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Google Forms is easy to use and affordable. The biggest benefit, however, is that our organization already uses other Google products heavily. Because of this Google Forms was our top choice. Some smaller departments in our organization still use other solutions, such as SurveyMonkey, but as a whole it has been helpful to standardize on a single product.
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Scalability
No answers on this topic
GoogleForms lacks the ability for complex logic branching and the ability to truly design it in a custom manner. It's pretty obvious when you land on a GoogleForm that it is in fact a GoogleForm. This rating solely reflects the lack of flexibility which in turn makes it something that wouldn't usually be scaled. That being said, if needing to scale a simple solution, GoogleForms would be up for the job.
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Return on Investment
  • The first positive impact has been stressing the nearly urgent need for a NPS tracking system. Gathering the first few responses (both positive and negative) was eye-opening.
  • The second positive impact was being able to see a commonality among our detractors, which in turn enabled our management team to shift strategies on prioritizing resources and projects.
  • Lastly, this has filled a niche in customer satisfaction feedback that was not sustainable in the previous methods.
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  • Google Forms provides us a vehicle to gauge faculty and student response to our online courses and their features in real time so that we can keep our courses updated for students and faculty who facilitate them.
  • Since Google is free, provides storage space, and provides Shared Drives (at least in our institutional account), using Google Forms helps us manage our data. We support over 400 courses with thousands of sections so Google Forms helps us manage the data coming out of these courses, mostly student and faculty feedback about what is working and what is not.
  • We encourage our faculty to use Google Forms to survey their students for prior knowledge, for interest inventories, and the like. It's incredibly nimble and useful for collecting data quickly and presenting results in easy-to-understand charts and graphs.
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ScreenShots