Arts People vs. ON24

Arts People is one of the best business decisions our theatre has ever made. It relieves staff of some of the tedious, time-consuming tasks while increasing the ease of selling tickets and subscriptions. That's our goal--to sell tickets easily, in a user-friendly manner at a reasonable cost. That's what Arts People allows us to do. It works for tiny venues (to greet each guest personally) as well as huge venues (ticket scanning solution). It is less appropriate for a one-time event. An Arts People user should have an ongoing series of events to take advantage of all the features (it even has a membership feature) and the time for training.

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ON24 has upgraded our webinar game! We used to use Go-To Webinar, which can't even add text formatting to the webinar description, so we are thrilled to use all of the customization options to align our webinar closer with our brand. We have seen an increase in registrations and participants due to this more professionally packaged webinar offering.

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• Their customer service is unsurpassed. Sometimes several folks will be working on different aspects of a complicated request, to address all the details. Once things are exactly the way I want it, as in season subscription package sales, a representative checks in to make sure we're satisfied. Only then is the ticket closed.
• They have a very comprehensive, full featured ticketing system for all types of events and venues. Their dynamic door list is our favorite feature--no static printed door lists for us. That helps us greet each patron with up-to-date information and check them off the list. While my box officers are doing that, I can be at a remote location and see in real time who has arrived. We can make collaborative decisions about, for instance, holding the curtain for a critics arrival or adding a chair for an unexpected guest of a ticket-holder. We can keep a couple of tickets on hold for box officer discretion to address those unforeseen ticket window requests. Great flexibility which allows us to be efficient while giving good customer service to our patrons.
• Even though the system is full-featured, it is not beyond the skills of those who considers themselves non-technical. Two sessions of training will get a box officer up-and-running. Because there are different levels of access, we don't have to worry about someone changing essential programming while they are checking in patrons.
• They made their ticket landing page look like our website, so people don't even realize that they have been taken somewhere else. Plus, the patron can easily navigate back to our actual site, seamlessly.

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• Webinars hosted in ON24 run smoothly and never lag, and the help desk is very responsive.
• Detailed analytics in every field include surveys, unique clicks, and downloads.
• Registration details and multi-registration links in ON24 are very helpful and allow us to add additional registration fields and restrict certain domains.

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• Anything I've asked for, I've gotten so I don't see any need for improvement at the moment.

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• There was a recent update within the past year where the UX designer or developer thought it would be best to wide all titles from the audience view until they placed their mouse on top of the window. That was the worst mistake, as we have a moderator script where we tell the audience what each of the tool bars are and they can’t grasp what the tool is without putting their mouse there. From an accessibility standpoint point, it’s back to 1999 when there was no laws about accessibility.
• Number one above is a major pain point.
• ON24 needs to do a better job of introducing features and soliciting feedback from their customers vs making a high impactful change like #1 described above.

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ON24 is everything we expected and everything we needed. It's simple to use, extremely customizable, and scales very easily. The integration to our CRM makes ON24 major lead generator for our sales team from our established webinars series. We can automate lead delivery to our sales team as well. If anything, we will look to expand our partnership in the future.

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97% of our attendees say it is the best trainings they have every attended. But they other 3% have a horrible experience (while watching the event live) interesting fact. On24 uses two different encoders for live vs OnDemand. I have never had issues with the On-Demand experience. My only complaints come during live events

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ON24 is always available when I have a question about a new feature, if I'm having issues during a live webinar, or if I'm having issues with a webinar on the backend. Our client support specialist, Heather Haines, has always been incredibly consistent with getting me the answers I need when I need them.

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Sometimes (it may be my computer) i cant login to ON24. I create a new PW and then i still cant get in. I clear cache/try new browser etc. and nothing works. I come back in a few hours and its like the problem never existed, its the strangest thing. Outside of that everything works pretty seamless. We've ran into a few bumps with Marketo talking to ON24 and passing reg through but have that figured out now. Not being able to be on a VPN when connecting to webcam on the presenter side does cause issues for our government speakers.

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ON24 support is really good with the 24/5 support chat line, where someone actually responds within 30 seconds. The customers success team is also really good and our rep is very helpful with all our questions. Whenever we have more technical questions, she will bring on a IT designer or a tech specialist on our calls for additional comments and help.

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Most points of relevance were covered as far as I can remember.

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On24 has amazing ON-Demand trainings that you can use at anytime and they walk you through step by step on different topics/ they are always updating and innovating and putting out new trainings. I would highly reccomend the trainings and reading the documents they have created. They also do live webinars on a rolling basis that are filled with so much knowledge and Information

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We had a few training's, which were broken up, and focused on specific areas of how to use the platform. Mostly though, a lot of it is just dedicating your time to learning and exploring what the possibilities are for enhancing your webinars

• Eventbrite is better for single, one-time events but isn't as full-featured as Arts People.
• Brown Paper Tickets is clunky to use and harder to change globally when an event changes or adds shows.
• Vendini--never used it because when I researched 10 different ticketing companies, they were the least helpful. They didn't listen to our needs, and instead told us what we should have. They were much more expensive than Arts People as well.
• Constant Contact is truly great as a marketing tool. But their events feature was awkward and the payment method was Paypal. However, since it's integrated with Arts People, we can use Arts People for sales and Constant Contact for marketing.

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From what I've seen, ON24 is built specifically to meet the needs of event marketing (or marketing generally), versus the other platforms which are more about simply providing a mechanism to hold virtual meetings. The integration with sales and marketing systems is really valuable. I don't know about pricing differences, but if the competitors were comparable, I would still select ON24.

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The ON24 platform is straightforward to use and train clients on, which is a huge plus. Clients appreciate its features and simplicity. Internally, we receive valuable analytical data from webinar events, enabling the organization to make data-driven decisions. This helps us optimize strategies and drive success for B2B businesses effectively.

• Positive - Our online vs phone call or in-person sales have increased steadily over the past 4 years since using Arts People. Less labor for us, more sales.
• Positive - People are buying their tickets earlier than they used to - to reserve a coveted seat in a possible sold-out performance. That makes planning our marketing easier--whether to offer HotTix or special coded offers for shows that have fewer sales.
• Negative - Some older folks still have problems with redeeming their subscription tickets for individual tickets without our personal assistance. We've been trying to pinpoint what that is--and Arts People helped us make a few adjustments. Sometimes people don't like to log in. That's one of the challenges of an integrated system. If the patron's profile changes in a way that impacts their subscription links, we need to step in. However, the overall time it has saved us in managing subscriptions is immeasurable.

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• We get a lot of MQLs from our webinars. The integration with SFDC is a game changer over platforms that don't offer that integration.
• The addition of emojis and chat to our event consoles has greatly increased our engagement.
• We love marketing the fact that on-demand viewers can still submit questions and we'll answer them by email. Who else can say that?
• We would like to be able to make changes to all console elements after events have taken place. Sometimes stuff just needs to be updated.
• As we improve our audience segmentation, we are looking forward to the segment customization options that are now available on the console.
• The webinars ON24 sponsors provide us with some great ideas for improving our overall strategic marketing.

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